Pure Life – Primally Pure
Science Of Sweat

While it may be an unpopular viewpoint, we love sweating. In fact, we can’t get enough. Time and again, we find more studies, stats, and proof that sweating IS healthy for you! Some health benefits of sweating might even surprise you.  We want to set the record straight on why sweating is healthy so you can embrace your sweat too. Especially in the sun-blazing months when sweat is just plain unavoidable.  Let’s say it together: Sweating is HEALTHY!  Science has told us that if we say something out loud enough times, we’ll start to believe it. So let’s say it together,...

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Sun Myths

We all know UV rays from the sun cause sunburns.  Sunscreen brands (and most of the beauty industry at large) tell us we should be wearing sunscreen every day to prevent skin damage from the sun. This 2 billion dollar/yr1 sunscreen industry advises us to slather ourselves head to toe every second we’re exposed to the sun – and Americans have listened.  Sunscreen use is at an all-time high, but here’s the crazy part – so is skin cancer. You may be wondering why that is, and we have a few ideas that we’ll explore in-depth throughout this post. But the...

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5 Ways To Create Healthy Foundations For Little Ones

As Mother’s Day approaches, I want to take a few minutes to provide the support and encouragement we all crave as a momma raising kids.  Whether you’re a mom-to-be, new mom, or well-versed in raising kids, here are my best tips for creating a loving, healthy, and constructive environment for your kids. 1. Skip Sugary Cereals and Pastries – Here’s How to Provide Healthy Breakfast for Kids (That They’ll Still Love!) Being a mom is hard work, so you need a morning routine that sets you up for success.  And so do your kids!  Choose healthy foods rich in quality...

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Nutrients From Nature Your Skin Needs

What you put on your skin matters - but it can be tough to navigate the world of natural skincare and all of the nutrients your skin needs. So today we're breaking down exactly what to feed your skin plus some of our favorite places to find them!

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Our Founder's Favorite Natural Beauty Treatments to try Instead of Botox

People often ask me what I think about Botox. In short, I'm not a fan of it (more info on that here). And while I don't buy into the harmful narrative that all signs of aging are bad or undesirable (aging is something to embrace, not fear!), I'm all about finding ways to boost skin health and overall health in order to age as gracefully as possible. I've listed some of my favorite natural and health-promoting ways to boost skin vitality below. Each of these treatments (along with a healthy lifestyle, a consistent daily skincare routine and eating nutrient-dense foods) will allow the skin...

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