Pure Life – Primally Pure
Our Founder's Fall Favorites

From cozy throws and clean products for home to holistic supplements and beauty tools, find out our Founder, Bethany’s, favorite things for fall to spark joy and boost health this season.

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Skincare Rou-Teen: The Best Natural Products For Teen Skin
Fluctuating hormones and breakouts to enlarged pores and teen pressures can leave teens with some serious skin woes and self-esteem challenges. In this post, we're unpacking the best, natural products for teen skin to help create a clear complexion and a solid foundation for health as they grow up.
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Start The Swap: Dry Shampoo DIY, Tips + How Tos

The products you use on a daily basis are a big deal - because applying endocrine-disrupting chemicals and artificial fragrances found in conventional products can contribute to some serious health conditions over time. But we get it, you might have some hesitations when it comes to overhauling your products, so we want to help you start the swap! All month long, we’re doing a blog series to empower you (and those you love!) to detox your products and #starttheswap - with our top product swaps, expert tips + how-tos from our Holistic Esthetician and DIY recipes from our Founder that...

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5 Tips for Creating a Stylish and Sustainable Home

Hi there, PP community! My name is Cassidy. A huge passion of mine and driver for how I choose to live my life is my love for this planet! As our greatest home and the source of everything we need to live, I strive to honor it in the choices I make in my daily life. Albeit — imperfectly. Another passion of mine is cultivating a home that feels good to be in. One that represents me, my style, my stories and my values. Some might think sustainability and style are mutually exclusive of each other. But I’ve found the...

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Behind The Scenes With Our Herbalist + Aromatherapist: Summer Essential Oils

Our in-house Herbalist and Clinical Aromatherapist, Athena, has developed our Summer Home Collection from over a decade of experience working with essential oils, the powerful plant medicine they possess and the proper dilution rates for safety and maximum benefits. More than a sweet seasonal aroma, she intentionally formulated the Summer Home blend with plants that offer medicinal and metaphysical properties to mirror the meaning and symbolism of the season. After experimenting with different variations, our Herbalist landed on 5 therapeutic plants that offer a profound impact not only for your physical space, but for your mind, body and emotions. Here’s...

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Hormone Health Starts At Home: Here's Why

In my work with hundreds of women with hormone imbalances and PCOS, reducing their toxic exposure has been an essential way to ensure symptom relief, improve their fertility and support hormone health. The majority of the products we are exposed to – both at home and in the outside world – are hormone disruptors. Many contain chemicals called xenoestrogens and are contributing to hormone issues. Xenoestrogens mimic our natural hormone production and block or bind to hormone receptors which can be detrimental to hormone-sensitive tissues and organs. They have estrogen-like effects and can increase estrogen levels in your body leading...

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5 Unexpected Superfoods For Optimal Skin Health

We often hear about the importance of consuming plant-based superfoods for the health of our skin, but animal-based superfoods often (sadly!) get the shaft. Just as animal-based ingredients (like tallow from grass-fed cows and emu oil) play an underrated (yet oh-so-important) role in our skin health from a topical perspective, it’s also important to consume properly raised animal-based superfoods internally for optimal skin health. Animals and plants alike contain a unique set of nutrients, and both play an important role in our skin health and overall health. Before we dive in, I want to be clear about the importance of...

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3 Small Ways To Make A Big Impact On Your Mental Health (Tips From A Wellness Expert)

When it comes to wellness, starting small is the easiest way to stay committed even though it can be tempting to want to overhaul everything and start over. With so many different wellness tips and ideas being shared, knowing where to begin can sometimes feel tough in itself. Adding more to your “to-do” list is rarely the answer, even if the add-on is considered “self-care”. Instead, finding ways to improve the schedule or routines that you already have can really boost your mood and help you stay committed for the long haul. Schedule Your Joy You may have been taught...

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This Mama Entrepreneur Explains The Truth Behind Baby Products And The Best Swaps To Make

The WHY for me is everything. My WHY is my children and the reason I have chosen to embark on this not very easy, not convenient (at all) journey of non-toxic living. It all started when I become pregnant with my first baby. I felt a huge responsibility for the new life I was bringing into this world and I realized that I knew nothing about becoming a new parent. I struggled and felt very overwhelmed, especially when it came to purchasing anything for my newborn. I spent months researching, speaking to friends, and trying to build a registry. The...

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How Non-Toxic Living Supports My Special Needs Daughter

It was a normal pregnancy. The bump pictures, healthy reports from the doctor, normal labor and delivery. But within moments of the doctor placing my daughter on me after she was born, I knew something wasn’t right. She didn’t root or suck or show any signs of wanting to nurse – you know, the ones the breastfeeding books teach us. The ones we read about and dream about experiencing in those first moments as a new mom. A few hours later the doctors swept our daughter away because it was clear there was something wrong, but no one knew what....

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