The traditional American diet is full of industrial seed oils. Learn the history and science behind seed oils and why you should eliminate them from your diet.

We all know UV rays from the sun cause sunburns.  Sunscreen brands (and most of the beauty industry at large) tell us we should be wearing sunscreen every day to prevent skin damage from the sun. This 2 billion dollar/yr1 sunscreen industry advises us to slather ourselves head to toe every second we’re exposed to the sun – and Americans have listened.  Sunscreen use is at an all-time high, but here’s the crazy part – so is skin cancer. You may be wondering why that is, and we have a few ideas that we’ll explore in-depth throughout this post. But the...

Are you familiar with microneedling treatment? Microneedling benefits are tempting, but it may not be good for your skin health long-term for several reasons.

Just because your deodorant is natural doesn’t mean it’s a non-toxic deodorant. Watch out for these toxic ingredients that are still in many natural deodorants.

Toxic household products are more common than you’d think. Avoid products with these toxic ingredients that could be releasing toxins in the home.

Achieve healthy skin with the power of holistic skincare tools and practices to avoid the dangers of botox toxins and botox side effects. Plus, the origins of botox.

What glycation of skin is, how glycation in skin happens, and how foods for skin health, non-toxic products, and holistic skincare help avoid glycation.

Swap 10-step skincare routines, harsh retinols and invasive injections for a simpler routine without sacrificing results. Click here for your capsule skincare routine (5 steps or less) to minimize fine lines and wrinkles - no chemicals, fillers or needles needed.

A beauty trend that’s better for your skin barrier, microbiome and budget?
Say hello to skinimalism. Learn how to adopt this minimal approach to skincare - and still crush your skin goals.

As Mother’s Day approaches, I want to take a few minutes to provide the support and encouragement we all crave as a momma raising kids.  Whether you’re a mom-to-be, new mom, or well-versed in raising kids, here are my best tips for creating a loving, healthy, and constructive environment for your kids. 1. Skip Sugary Cereals and Pastries – Here’s How to Provide Healthy Breakfast for Kids (That They’ll Still Love!) Being a mom is hard work, so you need a morning routine that sets you up for success.  And so do your kids!  Choose healthy foods rich in quality...

We’re diving deeper into the invisible internal web of fascia, what it is, how it directly impacts your wellness and 4 super simple ways you can take care of your fascia for vibrant skin and sense of vitality.

What you put on your skin matters - but it can be tough to navigate the world of natural skincare and all of the nutrients your skin needs. So today we're breaking down exactly what to feed your skin plus some of our favorite places to find them!

People often ask me what I think about Botox. In short, I'm not a fan of it (more info on that here). And while I don't buy into the harmful narrative that all signs of aging are bad or undesirable (aging is something to embrace, not fear!), I'm all about finding ways to boost skin health and overall health in order to age as gracefully as possible. I've listed some of my favorite natural and health-promoting ways to boost skin vitality below. Each of these treatments (along with a healthy lifestyle, a consistent daily skincare routine and eating nutrient-dense foods) will allow the skin...

From pigmentation and premature aging to breakouts and blackheads, even TMJ, sensitivities and mental stress, no matter your skin state or the condition you’re trying to treat, this little facial tool deserves a spot in your daily beauty routine.

Most of us are taking in toxins at a faster rate than we can detox from them, which is why it’s important to take charge of the things we DO have control over. Click here for our Founder's effective and gentle detox methods!

Ready to reveal vibrant, living skin after a long winter? Here are 5 tips from our Holistic Esthetician to refresh your skincare routine for spring.

Don’t let greenwashing sabotage your spring cleaning or your skin health. Here’s how to spot common greenwashing claims, what they actually mean and products to help you swap.

Looking for a deeper clean, clearer skin and brighter glow? We've got 2 words for you: double cleansing. If you're prone to breakouts, dryness and dullness, this 2-step cleansing ritual will help create a cleaner, clearer complexion. Here's how.

In honor of International Women's Day, we’re giving the spotlight to some incredible women on the Pure Team who are sharing words of wisdom from women in their life, what success looks like to them plus their must-have skincare product. Here are the women of Primally Pure you need to know!

Our Holistic Esthetician is debunking 3 beauty myths you should stop believing for gorgeous, glowing skin. Click here to say good-bye unhelpful products with harmful ingredients and hello to more mood-enhancing and beauty-boosting rituals.