Person applying Primally Pure Body Wash to their arm in a bathroom setting
Person applying Primally Pure Body Wash to their arm in a bathroom setting
A NEW TAKE ON CLEAN

Body Wash

Enhance your shower experience with natural & non-toxic products that leave your skin feeling fresh, soft and balanced. That “squeaky clean” feel and foaming suds are out - a gentle body wash that supports a balanced skin microbiome is in.

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Person applying Primally Pure Body Wash from a bottle in a shower setting

Body wash made with your microbiome in mind.

Swap chemicals and damaging detergents like surfactants, sulfates and fragrances for a low-suds, non-toxic and deeply nourishing body cleanser. Instead of stripping skin and disrupting your skin’s moisture barrier, you'll deliver nutrients, vitamins, antioxidants and beneficial fatty acids to strengthen and rebuild skin.

Three bottles of Primally Pure body wash in a shower setting with water droplets.

Ditch your drugstore body wash
(and your bacteria-laden loofah) for a more natural clean.

What “clean” really means: cultivating a healthy skin microbiome. And our creamy, low-suds body cleansers are here to help. Fewer suds, better skin barrier - every time you shower.


Primally Pure Body Wash Is Free From

Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)

Synthetic fragrances and artificial dyes

Parabens and phthalates

PEGs and polysorbates

Triclosan and antibacterial agents

Silicones


Instead, each formula delivers plant-derived cleansers, skin-nourishing fatty acids, vitamins, and antioxidants that support your microbiome rather than disrupt it.

Person Applying Primally Pure Citrus + Mint Body Wash Body Wash on shoulder in a shower setting

What 'Non-Toxic' Really Means in Body Wash

A non-toxic body wash is formulated without ingredients linked to skin irritation, hormone disruption, or microbiome damage. That includes sulfates (like SLS and SLES), synthetic fragrances, parabens, phthalates, and artificial preservatives. Conventional body washes rely on these chemicals to create lather and extend shelf life, but they strip your skin's natural oils and disrupt the delicate balance of bacteria that keeps your barrier healthy. Non-toxic formulas swap these out for plant-derived cleansers, skin-nourishing oils, and natural scent compounds that clean effectively without the chemical cost.

Frequently Asked Questions

the pure promise

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.