Pure Life – Primally Pure
Start The Swap: Dry Shampoo DIY, Tips + How Tos

The products you use on a daily basis are a big deal - because applying endocrine-disrupting chemicals and artificial fragrances found in conventional products can contribute to some serious health conditions over time. But we get it, you might have some hesitations when it comes to overhauling your products, so we want to help you start the swap! All month long, we’re doing a blog series to empower you (and those you love!) to detox your products and #starttheswap - with our top product swaps, expert tips + how-tos from our Holistic Esthetician and DIY recipes from our Founder that...

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5 Tips for Creating a Stylish and Sustainable Home

Hi there, PP community! My name is Cassidy. A huge passion of mine and driver for how I choose to live my life is my love for this planet! As our greatest home and the source of everything we need to live, I strive to honor it in the choices I make in my daily life. Albeit — imperfectly. Another passion of mine is cultivating a home that feels good to be in. One that represents me, my style, my stories and my values. Some might think sustainability and style are mutually exclusive of each other. But I’ve found the...

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Behind The Scenes With Our Herbalist + Aromatherapist: Summer Essential Oils

Our in-house Herbalist and Clinical Aromatherapist, Athena, has developed our Summer Home Collection from over a decade of experience working with essential oils, the powerful plant medicine they possess and the proper dilution rates for safety and maximum benefits. More than a sweet seasonal aroma, she intentionally formulated the Summer Home blend with plants that offer medicinal and metaphysical properties to mirror the meaning and symbolism of the season. After experimenting with different variations, our Herbalist landed on 5 therapeutic plants that offer a profound impact not only for your physical space, but for your mind, body and emotions. Here’s...

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Hormone Health Starts At Home: Here's Why

In my work with hundreds of women with hormone imbalances and PCOS, reducing their toxic exposure has been an essential way to ensure symptom relief, improve their fertility and support hormone health. The majority of the products we are exposed to – both at home and in the outside world – are hormone disruptors. Many contain chemicals called xenoestrogens and are contributing to hormone issues. Xenoestrogens mimic our natural hormone production and block or bind to hormone receptors which can be detrimental to hormone-sensitive tissues and organs. They have estrogen-like effects and can increase estrogen levels in your body leading...

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5 Unexpected Superfoods For Optimal Skin Health

We often hear about the importance of consuming plant-based superfoods for the health of our skin, but animal-based superfoods often (sadly!) get the shaft. Just as animal-based ingredients (like tallow from grass-fed cows and emu oil) play an underrated (yet oh-so-important) role in our skin health from a topical perspective, it’s also important to consume properly raised animal-based superfoods internally for optimal skin health. Animals and plants alike contain a unique set of nutrients, and both play an important role in our skin health and overall health. Before we dive in, I want to be clear about the importance of...

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3 Small Ways To Make A Big Impact On Your Mental Health (Tips From A Wellness Expert)

When it comes to wellness, starting small is the easiest way to stay committed even though it can be tempting to want to overhaul everything and start over. With so many different wellness tips and ideas being shared, knowing where to begin can sometimes feel tough in itself. Adding more to your “to-do” list is rarely the answer, even if the add-on is considered “self-care”. Instead, finding ways to improve the schedule or routines that you already have can really boost your mood and help you stay committed for the long haul. Schedule Your Joy You may have been taught...

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This Mama Entrepreneur Explains The Truth Behind Baby Products And The Best Swaps To Make

The WHY for me is everything. My WHY is my children and the reason I have chosen to embark on this not very easy, not convenient (at all) journey of non-toxic living. It all started when I become pregnant with my first baby. I felt a huge responsibility for the new life I was bringing into this world and I realized that I knew nothing about becoming a new parent. I struggled and felt very overwhelmed, especially when it came to purchasing anything for my newborn. I spent months researching, speaking to friends, and trying to build a registry. The...

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How Non-Toxic Living Supports My Special Needs Daughter

It was a normal pregnancy. The bump pictures, healthy reports from the doctor, normal labor and delivery. But within moments of the doctor placing my daughter on me after she was born, I knew something wasn’t right. She didn’t root or suck or show any signs of wanting to nurse – you know, the ones the breastfeeding books teach us. The ones we read about and dream about experiencing in those first moments as a new mom. A few hours later the doctors swept our daughter away because it was clear there was something wrong, but no one knew what....

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Clean Living Guru Sophia Gushée Shares Expert (And Easy) Detox Tips

Detox expert, clean living advocate, author, creator of Ruan Living, and mother of 3 little girls, Sophia Gusheé, knows a thing or two about detoxification – and how to do it in a way that fits into her full lifestyle as a mama and entrepreneur. She has come alongside thousands of women through their own personal non-toxic journeys and offers countless resources, including workshops, programs, podcasts and published books, to share her life-changing message and to empower others to detox what they buy, own and do. And today, Sophia is sharing it all with you! Keep scrolling for our exclusive...

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7 Easy Ways To Repurpose Empty Skincare Containers

If you’ve been stocking up on Primally Pure products, you may have a few empty bottles and jars laying around. In honor of Earth Day, we’re sharing the best ways to repurpose your empty skincare containers! Keep scrolling for 7 easy, creative and inexpensive ways to recycle, reuse + repurpose your PP packaging. KITCHEN CONTAINERS Swap out plastic bags or tupperware by repurposing your PP jars! Our Sea Soak and Flower Bath jars make the perfect easy-to-pack, plastic-free, to-go food containers – and most mornings our team members show up to the office with their breakfast in a bath salts...

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The 2 Minute Beauty Hack You Need To Know About

2 minutes to softer, brighter and more vibrant skin? Done. Today, we’re diving into a traditional detoxification ritual, simple skincare tool, and 2-minute beauty hack you need to know about. You’re probably familiar (and have already fallen in love!) with the benefits of dry brushing for your body… but how about for your face? Yup, this is the 2-minute beauty hack that is going. to. change. your. skin: facial dry brushing. Simply put, facial dry brushing offers double the benefits for detoxifying + brightening the skin. This ancient beauty ritual sloughs off dead skin cell buildup on the surface and...

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Why The Hottest New Wellness Trend Is Actually Freezing Cold

If anyone despises being cold, it’s me. That’s mainly why I left behind those midwest winters long ago in exchange for the sunny Arizona desert and currently, the Southern California coast. It wasn’t until I came across a podcast episode featuring the legendary Wim Hoff, that I found myself super fascinated by the benefits of cold water therapy. In the interview, I heard him testifying to all things cold temps and what it can do to serve our bodies and minds in incredible ways – including supporting a healthy lymphatic system, reducing inflammation and speeding up cell recovery. The cold...

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The Best Ways To Boost Lymphatic Flow (And Your Skin's Natural Glow)

Optimal lymphatic flow is vital for beauty and overall well-being. But it’s only just recently getting the PR it deserves. So we want to give the lymphatic system the credit it deserves – because, for decades, it’s been overlooked, underappreciated and almost neglected in teachings and textbooks. Today, we’re taking a closer look at this crucial system and the role it plays in helping you create a more vibrant, beautiful life. THE LYMPHATIC SYSTEM 101 The lymphatic system is the body’s natural cleansing and filtering system (think: your body’s personal plumbing service) and is responsible for: removing waste + harmful...

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Holistic (And Unconventional) Spring Cleaning Tips

Spring offers a renewed start, a clean slate. And I think we’re all ready for the fresh energy that spring gives. This time of year, shedding layers, decluttering and surrounding your home with signs of spring just makes sense. A typical way to welcome this new season and all the spring feels is, of course, spring cleaning. But in today’s post, we’re taking spring cleaning a little bit deeper. Hence, the holistic (and unconventional) part of this post. 😉 Practically speaking, we’re looking at ways to help cleanse your home and create a space that supports health + healing, instead...

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Our Founder Shares Her Tips To Make The Most Of Your Beauty Rest

It’s 1 am, and you’re tossing and turning in bed, thoughts swirling around about the events of that day and everything that needs to get done the next day. Maybe something big and life-altering is happening in your world, maybe not. But the harder you try to will yourself to sleep, the more out of reach it feels. Every once in awhile, I experience the situation described above. Anyone else? If so, I feel for you. I can think of few things more frustrating than wanting to sleep but not being able to. Most of us are fully aware of...

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Your Top 5 Oil Cleansing Questions Answered (From Our Holistic Esthetician)

Cleansing your face with oil can feel counterintuitive – especially if you already have plenty of natural oil production or are more prone to breaking out. This method of washing your face might not make a whole lot of sense if you’ve bought into the lie that oil-free is the best solution for balancing the skin and saying good-bye to blackheads. But that couldn’t be further from the truth. Whether your skin is oil-rich and you reach for your oil blotting sheets by noon or you’re trying to desperately rebuild hydration or you’re suffering from some serious sensitivities, starting your...

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