Pure Life – Primally Pure
Clean Beauty and Cancer: How Natural Products Can Restore Well-Being
Fighting cancer is exhausting and so is trying to navigate switching from conventional beauty products to non-toxic beauty. The experts at the non-profit, Lipstick Angels, want to make that easier for you and are spilling natural products and simple routine tips for rebuilding hydration and rebalancing skin during and after cancer treatment.
Read more
10 Natural Ways To Thrive During Cancer Treatment
This Natural Therapy Practitioner, founder of the KICKcancER Movement and mama bear is walking us through 10 natural ways she helped her son thrive during chemotherapy and conventional cancer treatment. Click here for her practical, effective tips to help stay healthy and vibrant while courageously facing cancer.
Read more
Our Founder's Fall Favorites

From cozy throws and clean products for home to holistic supplements and beauty tools, find out our Founder, Bethany’s, favorite things for fall to spark joy and boost health this season.

Read more
Skincare Rou-Teen: The Best Natural Products For Teen Skin
Fluctuating hormones and breakouts to enlarged pores and teen pressures can leave teens with some serious skin woes and self-esteem challenges. In this post, we're unpacking the best, natural products for teen skin to help create a clear complexion and a solid foundation for health as they grow up.
Read more
Start The Swap: Dry Shampoo DIY, Tips + How Tos

The products you use on a daily basis are a big deal - because applying endocrine-disrupting chemicals and artificial fragrances found in conventional products can contribute to some serious health conditions over time. But we get it, you might have some hesitations when it comes to overhauling your products, so we want to help you start the swap! All month long, we’re doing a blog series to empower you (and those you love!) to detox your products and #starttheswap - with our top product swaps, expert tips + how-tos from our Holistic Esthetician and DIY recipes from our Founder that...

Read more
5 Tips for Creating a Stylish and Sustainable Home

Hi there, PP community! My name is Cassidy. A huge passion of mine and driver for how I choose to live my life is my love for this planet! As our greatest home and the source of everything we need to live, I strive to honor it in the choices I make in my daily life. Albeit — imperfectly. Another passion of mine is cultivating a home that feels good to be in. One that represents me, my style, my stories and my values. Some might think sustainability and style are mutually exclusive of each other. But I’ve found the...

Read more
Behind The Scenes With Our Herbalist + Aromatherapist: Summer Essential Oils

Our in-house Herbalist and Clinical Aromatherapist, Athena, has developed our Summer Home Collection from over a decade of experience working with essential oils, the powerful plant medicine they possess and the proper dilution rates for safety and maximum benefits. More than a sweet seasonal aroma, she intentionally formulated the Summer Home blend with plants that offer medicinal and metaphysical properties to mirror the meaning and symbolism of the season. After experimenting with different variations, our Herbalist landed on 5 therapeutic plants that offer a profound impact not only for your physical space, but for your mind, body and emotions. Here’s...

Read more
Hormone Health Starts At Home: Here's Why

In my work with hundreds of women with hormone imbalances and PCOS, reducing their toxic exposure has been an essential way to ensure symptom relief, improve their fertility and support hormone health. The majority of the products we are exposed to – both at home and in the outside world – are hormone disruptors. Many contain chemicals called xenoestrogens and are contributing to hormone issues. Xenoestrogens mimic our natural hormone production and block or bind to hormone receptors which can be detrimental to hormone-sensitive tissues and organs. They have estrogen-like effects and can increase estrogen levels in your body leading...

Read more