We're all familiar with sustainable farming – but is it good to sustain a broken system? Like skin, when soil is in a degraded state it must be restored back to its full potential before sustainability is an appropriate goal. Our soil has become sick, and regenerative farming is the solution.
How it started:
When we took over this farm, it had been degraded for over a decade and was in a sad state of barren dirt - no plant life, no animal life, no biodiversity, and minimal water holding capacity.
Our progress:
PHASE 1:
Stopped Tillage
By not ripping up the soil, we were able to rebuild a healthy topsoil, allow roots to form, and beneficial bug life to start re-establishing.
PHASE 2:
Restored Natural Fertility
Cattle and chickens pulse-grazed the land for a full year before planting. Their hoof action and manure revived the soil after many years of neglect.
PHASE 3:
Planted 100 Mission Olive Trees
The centuries-old cultivar is our permaculture overstory tree to provide shade for plants and animals, and olive oil for our product line.
PHASE 4:
Built 28 Garden Beds
To organically grow perennial herbs like White Sage, Mint, and Lavender that will act as a pollinator habitat for bees, birds and butterflies.
PHASE 5:
Let Plants + Weeds Grow
When grasses, weeds, clovers, and plants grow without the use of fungicides, pesticides, or herbicides, it creates a more diverse, resilient ecosystem
We’re going back to where it all started: from soil to skin.
Ethical farming practices are integral to Primally Pure’s mission. Our founder, Bethany McDaniel, began making skincare using grass-fed tallow from her family’s farm, Primal Pastures, and officially started selling Primally Pure products at the Primal Pastures farmstand. So it’s only fitting that we’re joining forces again with Primal Pastures on this new regenerative venture.
Primally Pure began as a passion project, born out of Bethany’s desire to create products that improved skin health with ingredients grown with integrity and holistic practices rooted in ancestral wisdom. This mission has now come full circle with the regenerative farm and implementing age-old, integrative methods that improve soil health, rebuild biodiversity and leave the land better than before.
The foundation of soil health is regenerative. The future of skin health is regenerative. As a brand, we’re bridging both to better the earth – from soil to skin and the world in which we live.
This is our story, this is our legacy.
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