Trust your pits to the experts.

We've spent years researching and formulating with safe, effective ingredients to create a gentle + non-toxic deodorant that actually works. We always have and always will believe that fewer is better when it comes to ingredients. And our best-selling natural deodorants are no exception.

Best Natural Deodorant

People love our deodorant.

Positive reviews from happy customers consistently flood our inbox and Instagram feed. Their stories are all so similar.

After trying countless natural deodorants and still smelling like fake flowers mixed with foul B.O., they were tempted to turn back to their drugstore brand.

Until they discovered ours.

What sets us apart?

Aluminum isn't the only ingredient you want to avoid in your deodorant.

Scented with only organic essential oils to help purify skin and control odor, you won't find any fake + chemical-filled fragrances (even "natural" ones) in our deodorant.

The FDA allows companies to cover their chemically engineered scents with the term "fragrance" on ingredient labels, all for the purpose of protecting "trade secrets."

Our purpose? Protecting your health.

Dare to Compare

Primally Pure Schmidt's Native Tom's
Controls odor X
Aluminum-free Sometimes
Fragrance-free Sometimes Sometimes Sometimes
Made with organic ingredients X X X
Handcrafted X X X
Independently owned X X X

Here’s how it works:


Subscribe to your favorite PP products — you select the frequency.


Get free shipping in the US on each and every order.


You can swap products, pause, or cancel your subscription anytime.

"The powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor. So fresh and so clean!"
The majority of our team has made the switch to PP deodorant over the past two years and we all love it! We each have a different favorite scent but all agree it works wonders.
Primally Pure's deodorant is our go-to for natural care with effective ingredients, a lovely smell and beautiful packaging!
The streamlined, minimalist look of this simple stick is all the proof you need that treating your armpits right is officially on trend.

From the PP Community