When it comes to wellness, starting small is the easiest way to stay committed even though it can be tempting to want to overhaul everything and start over. With so many different wellness tips and ideas being shared, knowing where to begin can sometimes feel tough in itself. Adding more to your “to-do” list is rarely the answer, even if the add-on is considered “self-care”. Instead, finding ways to improve the schedule or routines that you already have can really boost your mood and help you stay committed for the long haul. Schedule Your Joy You may have been taught...

The WHY for me is everything. My WHY is my children and the reason I have chosen to embark on this not very easy, not convenient (at all) journey of non-toxic living. It all started when I become pregnant with my first baby. I felt a huge responsibility for the new life I was bringing into this world and I realized that I knew nothing about becoming a new parent. I struggled and felt very overwhelmed, especially when it came to purchasing anything for my newborn. I spent months researching, speaking to friends, and trying to build a registry. The...

It was a normal pregnancy. The bump pictures, healthy reports from the doctor, normal labor and delivery. But within moments of the doctor placing my daughter on me after she was born, I knew something wasn’t right. She didn’t root or suck or show any signs of wanting to nurse – you know, the ones the breastfeeding books teach us. The ones we read about and dream about experiencing in those first moments as a new mom. A few hours later the doctors swept our daughter away because it was clear there was something wrong, but no one knew what....

Detox expert, clean living advocate, author, creator of Ruan Living, and mother of 3 little girls, Sophia Gusheé, knows a thing or two about detoxification – and how to do it in a way that fits into her full lifestyle as a mama and entrepreneur. She has come alongside thousands of women through their own personal non-toxic journeys and offers countless resources, including workshops, programs, podcasts and published books, to share her life-changing message and to empower others to detox what they buy, own and do. And today, Sophia is sharing it all with you! Keep scrolling for our exclusive...

If you’ve been stocking up on Primally Pure products, you may have a few empty bottles and jars laying around. In honor of Earth Day, we’re sharing the best ways to repurpose your empty skincare containers! Keep scrolling for 7 easy, creative and inexpensive ways to recycle, reuse + repurpose your PP packaging. KITCHEN CONTAINERS Swap out plastic bags or tupperware by repurposing your PP jars! Our Sea Soak and Flower Bath jars make the perfect easy-to-pack, plastic-free, to-go food containers – and most mornings our team members show up to the office with their breakfast in a bath salts...

2 minutes to softer, brighter and more vibrant skin? Done. Today, we’re diving into a traditional detoxification ritual, simple skincare tool, and 2-minute beauty hack you need to know about. You’re probably familiar (and have already fallen in love!) with the benefits of dry brushing for your body… but how about for your face? Yup, this is the 2-minute beauty hack that is going. to. change. your. skin: facial dry brushing. Simply put, facial dry brushing offers double the benefits for detoxifying + brightening the skin. This ancient beauty ritual sloughs off dead skin cell buildup on the surface and...

If anyone despises being cold, it’s me. That’s mainly why I left behind those midwest winters long ago in exchange for the sunny Arizona desert and currently, the Southern California coast. It wasn’t until I came across a podcast episode featuring the legendary Wim Hoff, that I found myself super fascinated by the benefits of cold water therapy. In the interview, I heard him testifying to all things cold temps and what it can do to serve our bodies and minds in incredible ways – including supporting a healthy lymphatic system, reducing inflammation and speeding up cell recovery. The cold...

Optimal lymphatic flow is vital for beauty and overall well-being. But it’s only just recently getting the PR it deserves. So we want to give the lymphatic system the credit it deserves – because, for decades, it’s been overlooked, underappreciated and almost neglected in teachings and textbooks. Today, we’re taking a closer look at this crucial system and the role it plays in helping you create a more vibrant, beautiful life. THE LYMPHATIC SYSTEM 101 The lymphatic system is the body’s natural cleansing and filtering system (think: your body’s personal plumbing service) and is responsible for: removing waste + harmful...

Spring offers a renewed start, a clean slate. And I think we’re all ready for the fresh energy that spring gives. This time of year, shedding layers, decluttering and surrounding your home with signs of spring just makes sense. A typical way to welcome this new season and all the spring feels is, of course, spring cleaning. But in today’s post, we’re taking spring cleaning a little bit deeper. Hence, the holistic (and unconventional) part of this post. 😉 Practically speaking, we’re looking at ways to help cleanse your home and create a space that supports health + healing, instead...

It’s 1 am, and you’re tossing and turning in bed, thoughts swirling around about the events of that day and everything that needs to get done the next day. Maybe something big and life-altering is happening in your world, maybe not. But the harder you try to will yourself to sleep, the more out of reach it feels. Every once in awhile, I experience the situation described above. Anyone else? If so, I feel for you. I can think of few things more frustrating than wanting to sleep but not being able to. Most of us are fully aware of...

Cleansing your face with oil can feel counterintuitive – especially if you already have plenty of natural oil production or are more prone to breaking out. This method of washing your face might not make a whole lot of sense if you’ve bought into the lie that oil-free is the best solution for balancing the skin and saying good-bye to blackheads. But that couldn’t be further from the truth. Whether your skin is oil-rich and you reach for your oil blotting sheets by noon or you’re trying to desperately rebuild hydration or you’re suffering from some serious sensitivities, starting your...

I’ve been a devout student of fasting for the last year or so. It started with circadian fasting (maintaining a 12-ish hour eating window each day – roughly from sun up to sun down) followed by intermittent fasting (eating within an 8 hour window each day – which for me is usually 10 or 11 am to 6 or 7 pm), and later progressed to extended fasting (all while working closely with a functional medicine practitioner). There are many benefits of fasting which we’ll discuss later in this post. But I want to mention an important caveat: extended fasting may...

Confession: During high school and college, if I was having a bad day, only a new lip gloss could make it better (and you know how often those happen for high schoolers! 😉 ). I would keep every purse, pocket and car cupholder stocked with my makeup secret weapon to help pull myself together and feel more confident to face the day. I came across this quote years ago and it’s always stuck with me: “Life’s hard, lipstick helps.” It’s true, isn’t it? Sometimes the right makeup product or lip color can make all the difference in how we feel...

For the last several decades, plant-based has been a huge buzz phrase in the world of natural skincare, and in the wellness community as a whole. Don’t get me wrong – plants are incredible. They have extraordinary healing + medicinal benefits, which is why we use so many of them in our products! Animal-based ingredients, on the other hand, also have powerful benefits. But unlike plant-based ingredients, they have unfortunately largely been left out, undervalued, and often vilified in the clean beauty industry. Just as animal ingredients are a rich source of bioavailable nutrients in the diet (if you’re on...

With so many new natural deodorants available today, it can be tough to know which one actually works and if their ingredients are as clean as they claim to be. Clearly, we’re passionate about natural deodorant (and our people!) and we want to help make this process even easier for you. So we’re breaking down our deodorant label and giving you the top 3 ingredients your deodorant should contain – trust us, your pits will thank you later. 😉 (Plus there’s a little checklist at the end to see if your deodorant passes the Pure Test!) Ready to clean up...

The skincare products lined on drugstore shelves or at department stores (or nowadays, an Instagram influencer’s feed) can be overwhelming with endless options, exaggerated claims and confusing labels. We’re here to help. Although it seems like clean skincare is taking the world by storm (based on the stat below, it is!), sadly, greenwashing in the beauty industry is also becoming more and more prevalent. So we want to help you learn how to decipher your product labels (we promise, it’s easier than you think!) in order to protect you + your family from false marketing messages, misleading claims, and ultimately,...

I’m actually quite giddy as I sit to report on my past month using CBD products daily, both internally and topically. To be quite honest, I don’t think I could truly ever go back to my pre-CBD-using self. She just wasn’t as chill and her skin didn’t look as good. I guess you could say CBD gave me the glow up that I didn’t know I needed and I have emerged as Sarah 2.0 ready to take on 2021. All jokes aside, the past 30 days of consistently adopting the use of CBD Oil, has without a doubt, done more...

Mood. A powerful word that can bring up many positive and negative associations. What does this word hold for you? I define mood as an expression of your present biology, emotions, thought patterns, and circumstance, all rolled up into one. It’s a simple word that holds together a great many factors. At times you do not have control over one or more of these mood-creating factors. Imbalances in the body, deeply engrained messages from your upbringing or even economic instability can mix to create moods that shift and shake you to the core. In this place, your perspective of life...

“I don’t have time for an 8-step skincare routine.” When she asked me why Primally Pure was my go-to for natural skincare products, that was my answer. I’ll be honest with you — as an entrepreneur, I have a lot on my plate. Which means I usually don’t have time for extensive routines (just being real, can you relate?). One of my core values is ease, so I look for natural skincare products that support a sense of ease in my life. To me, this means products that are effective without extra effort — and Primally Pure is just that....

This may be surprising, but I don’t set New Year’s goals. (Gasp!) That’s right – no goal setting here. While I don’t set goals for the new year, I do follow a different type of strategy to start each new year with intention + aspiration, and it revolves entirely around habits. Let me backup on this a bit! For several years, I would set 5-10 New Year’s goals for myself. A few weeks or months in, I would feel a deep sense of disappointment set in upon realizing that I hadn’t stuck with any of them (and sometimes couldn’t even...