I’ve been a devout student of fasting for the last year or so. It started with circadian fasting (maintaining a 12-ish hour eating window each day – roughly from sun up to sun down) followed by intermittent fasting (eating within an 8 hour window each day – which for me is usually 10 or 11 am to 6 or 7 pm), and later progressed to extended fasting (all while working closely with a functional medicine practitioner). There are many benefits of fasting which we’ll discuss later in this post. But I want to mention an important caveat: extended fasting may...

Confession: During high school and college, if I was having a bad day, only a new lip gloss could make it better (and you know how often those happen for high schoolers! 😉 ). I would keep every purse, pocket and car cupholder stocked with my makeup secret weapon to help pull myself together and feel more confident to face the day. I came across this quote years ago and it’s always stuck with me: “Life’s hard, lipstick helps.” It’s true, isn’t it? Sometimes the right makeup product or lip color can make all the difference in how we feel...

For the last several decades, plant-based has been a huge buzz phrase in the world of natural skincare, and in the wellness community as a whole. Don’t get me wrong – plants are incredible. They have extraordinary healing + medicinal benefits, which is why we use so many of them in our products! Animal-based ingredients, on the other hand, also have powerful benefits. But unlike plant-based ingredients, they have unfortunately largely been left out, undervalued, and often vilified in the clean beauty industry. Just as animal ingredients are a rich source of bioavailable nutrients in the diet (if you’re on...

With so many new natural deodorants available today, it can be tough to know which one actually works and if their ingredients are as clean as they claim to be. Clearly, we’re passionate about natural deodorant (and our people!) and we want to help make this process even easier for you. So we’re breaking down our deodorant label and giving you the top 3 ingredients your deodorant should contain – trust us, your pits will thank you later. 😉 (Plus there’s a little checklist at the end to see if your deodorant passes the Pure Test!) Ready to clean up...

The skincare products lined on drugstore shelves or at department stores (or nowadays, an Instagram influencer’s feed) can be overwhelming with endless options, exaggerated claims and confusing labels. We’re here to help. Although it seems like clean skincare is taking the world by storm (based on the stat below, it is!), sadly, greenwashing in the beauty industry is also becoming more and more prevalent. So we want to help you learn how to decipher your product labels (we promise, it’s easier than you think!) in order to protect you + your family from false marketing messages, misleading claims, and ultimately,...

I’m actually quite giddy as I sit to report on my past month using CBD products daily, both internally and topically. To be quite honest, I don’t think I could truly ever go back to my pre-CBD-using self. She just wasn’t as chill and her skin didn’t look as good. I guess you could say CBD gave me the glow up that I didn’t know I needed and I have emerged as Sarah 2.0 ready to take on 2021. All jokes aside, the past 30 days of consistently adopting the use of CBD Oil, has without a doubt, done more...

Mood. A powerful word that can bring up many positive and negative associations. What does this word hold for you? I define mood as an expression of your present biology, emotions, thought patterns, and circumstance, all rolled up into one. It’s a simple word that holds together a great many factors. At times you do not have control over one or more of these mood-creating factors. Imbalances in the body, deeply engrained messages from your upbringing or even economic instability can mix to create moods that shift and shake you to the core. In this place, your perspective of life...

“I don’t have time for an 8-step skincare routine.” When she asked me why Primally Pure was my go-to for natural skincare products, that was my answer. I’ll be honest with you — as an entrepreneur, I have a lot on my plate. Which means I usually don’t have time for extensive routines (just being real, can you relate?). One of my core values is ease, so I look for natural skincare products that support a sense of ease in my life. To me, this means products that are effective without extra effort — and Primally Pure is just that....

This may be surprising, but I don’t set New Year’s goals. (Gasp!) That’s right – no goal setting here. While I don’t set goals for the new year, I do follow a different type of strategy to start each new year with intention + aspiration, and it revolves entirely around habits. Let me backup on this a bit! For several years, I would set 5-10 New Year’s goals for myself. A few weeks or months in, I would feel a deep sense of disappointment set in upon realizing that I hadn’t stuck with any of them (and sometimes couldn’t even...

The holidays are here and with it comes all the holiday looks! I’m talking makeup. But not just any makeup, clean makeup. That is as good as it looks on. The holidays are the perfect time to try something new, be a little daring and think outside the box when it comes to makeup. It’s an excuse to get creative and try that smoky eye you’ve always been wanting to try or that bold lip. Three makeup looks I love for the holidays are the smoky eye, red lip, and bronzed shimmer eye. These three scream holidays and can quickly...

The holidays are always filled with so much love, wonder and warmth. And for many of us, all of that merriment is often accompanied by overindulgence – which, at times, is completely okay and needed! It’s fun to cut loose every once in awhile. But being the all-or-nothing person that I am, when I overindulge…I overindulge. (Give me allll the honey mama’s chocolate, paleo Christmas cookies and clean cocktails from now until Dec. 31st!) I know I’m not alone in this, which is why just about every health-focused company out there capitalizes on this period of overindulgence with some type...

Baby, it’s cold outside! As you swap your sundresses and denim cut-offs for chunky knits and turtlenecks, your winter skincare routine should follow suit. Because as the weather changes, our wardrobe isn’t the only thing that needs to adapt, our skin does too. As temperatures drop this time of year, so do our moisture levels – leading to a complexion that’s dull, dehydrated and more susceptible to sensitivities. That means it’s time to take stock of your current skincare routine and make some adjustments depending on what your skin is saying. From the blistering cold outdoors to blasting heat indoors,...

Thanksgiving, Christmas, New Year’s Day…just the simple act of typing out those words and thinking about the memories attached to them brings me so much joy. This time of year is the best. So much family, togetherness, traditions and yummy food! But despite the magic that this time of year brings, stress often accompanies all of those warm fuzzies. Because let’s face it – picking out gifts, wrapping gifts, decorating, and making festive dishes for dinner parties all take time. And this year, I’m not interested in spending Thanksgiving Day making a last-minute trip to the grocery store and slaving...

The holidays are around the corner already! How did that happen? I personally love gift-hunting. It’s a challenge that I love to rise to, especially for those people that are just impossible to shop for! For some people, holiday shopping can take away from the joy that comes with this season. Some agonize over which gifts are perfect for each person on their list, where to find gifts, and even which places and brands will give you the best products for your money. And on top of all that, maybe this year you are trying to be more intentional about...

Let me preface this blog by letting you know I am not the girl who just so happens to forget to eat…EVER! I have always wanted to be (and have even found myself envying those who are) but it’s just not me. I wake up to visions of avocado toast and green tea dancing around in my head, so when it came up in the office to try intermittent fasting for my next “How To” topic, I have to say I had my hesitations. While thinking it over and diving into a bit of research that speaks to the many...

The skincare/cosmetics industry bombards us with enticing marketing messages of magic pills and miracle creams daily. But what if the secret to healthy, glowing skin isn’t something that can be purchased? What if it lies within you, and all you have to do is activate it? Better yet, what if it was free, saved you time and also provided a host of additional health benefits? The process I’m referring to is autophagy, or the body’s way of eating unnecessary or malfunctioning cell parts and replacing them with new, better functioning parts (something that happens when we are in a fasted...

In this new series (inspired by you guys!) we’re spilling the skin-ny on common skin conditions that our customers experience. Our inbox is consistently flooded with questions concerning rosacea, eczema, hormonal acne, aging, melasma and more, so all month long we’re tackling our top skincare FAQs. Check out Post 1 for Natural Remedies for Rosacea, Eczema + Sensitive Skin and Part 2 for Natural Remedies for Melasma + Hyperpigmentation. But before we get started, there’s something I should mention: This series is not an end all be all or an exhaustive explanation of these skin conditions (or possible remedies) or...

In this new series (inspired by you guys!) we’re spilling the skin-ny on common skin conditions that our customers experience. Our inbox is consistently flooded with questions concerning rosacea, eczema, hormonal acne, aging, melasma and more, so all month long we’re tackling our top skincare FAQs. Check out Post 1 for Natural Remedies for Rosacea, Eczema + Sensitive Skin. But before we get started, there’s something I should mention: This series is not an end all be all or an exhaustive explanation of these skin conditions (or possible remedies) or a diagnosis. It’s simply intended to help guide you in...

In this new series (inspired by you guys!) we’re spilling the skin-ny on common skin conditions that our customers experience. Our inbox is consistently flooded with questions concerning rosacea, eczema, hormonal acne, aging, melasma and more, so all month long we’re tackling our top skincare FAQs. But before we get started, there’s something I should mention: This series is not an end all be all or an exhaustive explanation of these skin conditions (or possible remedies) or a diagnosis. It’s simply intended to help guide you in getting to know your skin, what’s going on below the surface and offer...

What a nutty year 2020 has been. What most of us (raising my hand here!) thought would be a two week lockdown to help flatten the curve has turned into a 7+ months of a “new normal” that feels anything but normal. Reflecting back on this year, I can’t help but wonder how different things might have been if we had put an equal level of focus and intentionality into becoming a healthier, more resilient population as we have on avoiding COVID-19. Or how this pandemic would have played out if, for the last several decades, we had all voted...