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We handcraft truly safe skincare products
that offer real, recognizable results

We handcraft truly safe skincare products that offer real, recognizable results


Founder, farmer's wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. When Bethany's family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.

Ingredients: Fewer is Better

Our products are formulated using real ingredients derived from nature for maximum purity and potency. We consult with leading experts in the beauty and wellness industries to create truly safe skincare products that offer real, recognizable results. Our products are made with certified organic ingredients that are sourced with the utmost attention and care, from family-owned farms whenever possible.

Information: Knowledge is Power

Primally Pure exists to get natural skincare products into the hands of people all over the world, and even more importantly, to equip people with the knowledge they need to improve their skin and live healthier, more fulfilled lives.

The information you can access through our blog (for free!) and in our Holistic Skincare Guide has the potential to change your skin, your health, and your life for the better.