STORY: PASTURE-RAISED
Founder, wife, mama bear, matcha lover, and bath taker, Bethany McDaniel is the heartbeat and hard work behind Primally Pure.
When Bethany's family spontaneously started Primal Pastures, a regenerative + organic livestock farm in Southern California, she discovered the power of eating real food. Her eyes were opened to a whole new world of wellness.
Bethany purged her bathroom cabinets of anything with toxic ingredients and she got to work formulating her own replacements with ingredients straight from the farm.
Soil to Skin
Soil is the skin of the earth; it’s a living ecosystem – its microbiome matters. Beyond sustainable farming, regenerative agriculture maximizes soil health and in turn produces more nutrient-dense products. We mindfully embody our regenerative roots and we're committed to restoring the relationship between the soil and your skin for a more grounded way of wellness.
Ancestral practices with animal-based products
We’re rooted in time-tested, traditional perspectives that honor ancient wisdom and animal-based products to guide you in creating transformative results in your daily life, so you can ground into what works, what lasts, and what really matters.
Down to earth ingredients
From farms, forests and fields, we thoughtfully source ingredients grown with integrity that are regenerative, organic and wildcrafted whenever possible. Nature knows best and has given us everything we need – no chemicals, fragrances or fillers needed.
Actually clean, actually works.
We are wildly passionate about providing research-backed, results-driven products without compromising your health. Our hand-picked ingredients help you grow your glow without greenwashing tactics or ingredients you have to Google. Backed by thousands of 5-star reviews and unbelievable before and after photos, our products are proven to create positive change in your skin and sense of wellness.
Packaging with a purpose
The understated, intentional design captures our brand essence and ethos – from soil to skin, we’re getting back to the basics of beauty while encouraging our connection to the earth beneath our bare feet. Made with the earth in mind, we use compostable pulp, recyclable glass, and eco-friendly aluminum packaging.
SUMMER 2014
Our first sale!
Bethany made her first ever sale at Primal Pastures farm stand.
FEBRUARY 2015
Our first Insta post
From just one follower to over 350,000... we are grateful for each of you!
JUNE 2015
Our first online order
It was for our now retired Outdoor Lotion for $42.00. Bethany did a happy dance that day!
OCTOBER 2015
Launched a redesign
We redesigned our packaging and website.
MAY 2016
Moved out of Bethany's farmhouse kitchen
We got our first office and warehouse space!
AUGUST 2018
Moved to our new headquarters
Each and every product is made here in sunny Temecula, CA.
FEBRUARY 2019
Opened a holistic spa at our HQ
Local customers can enjoy facials + massage with our holistic esthetician, Courtney.
SEPTEMBER 2020
Sold half a million deodorants
Our natural, non-toxic deodorant is one of our most-loved products — over 23,000 five-star reviews!
JANUARY 2023
Launched our partnership with Pact Collective
Introduced our beauty packaging collection program initiative to help our community repurpose packaging.
February 2023
Introduced our Regenerative Farm
We started to grow some of our ingredients on our own local farm (just a short 2-mile drive from our HQ in Southern California) allowing us to take a more active role in the full life cycle of our products.
AUGUST 2024
Unveiled an elevated, fresh rebrand
Introduce a new logo and new packaging that reflects our commitment to high-quality, non-toxic skincare
SEPTEMBER 2024
Introduced the Grounded Wellness Podcast
This was such a big undertaking and truly a labor of love. Filming a podcast on a farm (with our animal friends making regular appearances on set) presents its own set of unique challenges, but we're so proud of the unique podcast we’ve created with Grounded Wellness. No matter where you are on your holistic wellness journey, we invite you to be part of this conversation.
FEBRUARY 2025
Celebrated our 10th Birthday!
To celebrate 10 years we launched a limited-edition birthday box inspired by our past, present and future, this time capsule-style Birthday Box was packed with with our best sellers, an exclusive Soil to Skin cap, mindful practices and Primally Pure memories from the past decade.
MAY 2025
SPF Launch: The return of a beloved original – reimagined + Pop Up Truck!
Years ago, Bethany created the beloved non-toxic Outdoor Lotion that quickly became a customer favorite for non-toxic sun protection. After years of careful formulating and testing, we’re launched our safe, non-toxic tallow sunscreen line and got to share it with SoCal at local Farmers Markets with our SPF Truck.
