Founder, farmer's wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. Bethany began Primally Pure out of her passion for real, recognizable ingredients - not just on her plate, but in her skincare products.
"This deodorant keeps me covered through the longest shifts and hardest workouts. If you’re considering natural deodorant, you MUST try this one."
Gabrielle on Charcoal Deodorant
"This beauty cream leaves your skin looking hydrated and so glowy! I also noticed how my acne scars are starting to diminish from using this cream every night."
Rylie on Blue Tansy Beauty Cream
"I use this spray for everything: facial toner, underarm toner and refresher, razor burn prevention for underarms and bikini area, quick refresh all over if I do an outfit change. It smells great and works great!"
Victoria on Everything Spray
When Bethany's family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.
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"I’ve made the switch to natural deodorant about 9 months ago, but quickly found that I was super sensitive to the ONE ingredient in most natural deodorants... baking soda. I would get red, irritated skin in my pits and not to mention the darkening if the skin. After just a couple of weeks of using the Blue Tansy, I have yet to say anything negative. It smells wonderful, glides in easy, and I haven’t experienced any sensitivity issues so far. Will be purchasing the larger size once I run out of this one." Sherla on Blue Tansy Deodorant |
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"This is my all time favorite skin care product! I put it on every night before bed after washing my face and applying a light moisturizer. My skin has never been so smooth and glowing! I ran out for 2 weeks and my acne slowly started to appear along with the red patches I used to have. Will never go without it again! My face was practically begging for it!" Mindy on Fancy Face Serum |
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"This is by far the best dry shampoo I’ve used. I feel great knowing it’s natural and I can use throughout my pregnancy and I also don’t experience any of the buildup and bumps that my old dry shampoo caused. I can easily go a couple days between washes and my hair is naturally fine and can get oily after one day. A little in my hair before bed to extend my style or create some grip is all I need too." Katherine on Dry Shampoo (light locks) |
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"Once I switched to using this oil cleanser, my skin completely changed. I’ve battle acne for the past 15 years and this has made the biggest improvement in my skin and significantly decreased breakouts. Highly recommend this to anyone dealing with acne and oily skin!" Kaity on Cleansing Oil for Oily Skin |
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"I LOVE this body butter so much and it’s my 4th jar I believe. I use it every morning and at night and I am 8 months pregnant. Helps with itchy skin and does not stain my clothes. I love the smell as it reminds me of a fresh baked cookie!" Amanda on Almond + Vanilla Body Butter |
From the pasture to her own office space + workshop, it's Bethany's joy to continue to provide customers with innovative, creative and clean beauty products - skincare that promotes health and vitality instead of taking away from it.
Our products are formulated using real ingredients derived from nature for maximum purity and potency.
We consult with leading experts in the beauty and wellness industries to create truly safe skincare products that offer real, recognizable results.
Our products are made with certified organic ingredients that are sourced with the utmost attention and care, from family-owned farms whenever possible.
We believe in daily baths, taking time to establish a good-for-the-soul morning routine, spending time in the great outdoors and giving back + serving others.
Beauty goes much deeper than simply skincare. Beauty is caring for oneself and others while cherishing and nurturing the gift of life we've all been given.
We strive to cultivate/lead/live our lives in the same way we create our skincare: infused with simplicity, integrity and beauty.
