We handcraft truly safe skincare products that offer real, recognizable results.
Founder, farmer's wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. When Bethany's family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.
Ingredients: Fewer is Better
We consult with leading experts in the beauty and wellness industries to create truly safe skincare products that offer real, recognizable results.
Our products are made with certified organic ingredients that are sourced with the utmost attention and care, from family-owned farms whenever possible.
Information: Knowledge is Power
Primally Pure exists to get natural skincare products into the hands of people all over the world, and even more importantly, to equip people with the knowledge they need to improve their skin and live healthier, more fulfilled lives.
Our first sale!
Bethany made her first ever sale at Primal Pastures farm stand.
Our first Insta post
Our first online order
It was for our now retired Outdoor Lotion for $31. Bethany did a happy dance that day!
Launched a redesign
We redesigned our packaging and website.
Moved out of Bethany's farmhouse kitchen
We got our first office and warehouse space!
Moved to our new headquarters
Opened a holistic spa at our HQ
Sold half a million deodorants