We handcraft truly safe skincare products
that offer real, recognizable results
We handcraft truly safe skincare products that offer real, recognizable results
Founder, farmer's wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. When Bethany's family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.
Our products are formulated using real ingredients derived from nature for maximum purity and potency. We consult with leading experts in the beauty and wellness industries to create truly safe skincare products that offer real, recognizable results. Our products are made with certified organic ingredients that are sourced with the utmost attention and care, from family-owned farms whenever possible.
Primally Pure exists to get natural skincare products into the hands of people all over the world, and even more importantly, to equip people with the knowledge they need to improve their skin and live healthier, more fulfilled lives.
Bethany made her first ever sale at Primal Pastures farm stand.
It was for our now retired Outdoor Lotion for $42.00. Bethany did a happy dance that day!
We redesigned our packaging and website.
We got our first office and warehouse space!
Introduced our beauty packaging collection program initiative to help our community repurpose hard-to-recycle packaging (from any beauty brand) with our partnership with Pact.