Color Palatte at Primally Pure
Bethany at Primally Pure

STORY: PASTURE-RAISED

Founder, farmer's wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. Bethany began Primally Pure out of her passion for real, recognizable ingredients - not just on her plate, but in her skincare products.

Bethany at Primally Pure
Color Palatte at Primally Pure
Color Palatte at Primally Pure
Color Palatte at Primally Pure


When Bethany's family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.

Color Palatte at Primally Pure

From the pasture to her own office space + workshop, it's Bethany's joy to continue to provide customers with innovative, creative and clean beauty products - skincare that promotes health and vitality instead of taking away from it.

INGREDIENTS: FEWER IS BETTER

Our products are formulated using real ingredients derived from nature for maximum purity and potency.

We consult with leading experts in the beauty and wellness industries to create truly safe skincare products that also offer real, recognizable results.

Our products are made with certified organic ingredients that are sourced with the utmost attention and care, from family-owned farms whenever possible.

Bethany at Primally Pure
Bethany at Primally Pure

SELF-CARE: MORE THAN SIMPLY SKINCARE

We believe in daily baths, taking time to establish a good-for-the-soul morning routine, spending time in the great outdoors and giving back + serving others.

Beauty goes much deeper than simply skincare. Beauty is caring for oneself and others while cherishing and nurturing the gift of life we've all been given.

We strive to cultivate/lead/live our lives in the same way we create our skincare: infused with simplicity, integrity and beauty.

Bethany at Primally Pure
#NATUREISSMARTERTHANSCIENCE