About Primally Pure

We handcraft truly safe skincare products that offer real, recognizable results.


Founder, farmer's wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. When Bethany's family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.

Ingredients: Fewer is Better

Our products are formulated using real ingredients derived from nature for maximum purity and potency.

We consult with leading experts in the beauty and wellness industries to create truly safe skincare products that offer real, recognizable results.

Our products are made with certified organic ingredients that are sourced with the utmost attention and care, from family-owned farms whenever possible.

Information: Knowledge is Power

Primally Pure exists to get natural skincare products into the hands of people all over the world, and even more importantly, to equip people with the knowledge they need to improve their skin and live healthier, more fulfilled lives.

The information you can access through our blog (for free!) and in our Holistic Skincare Guide has the potential to change your skin, your health, and your life for the better.

  • Summer 2014

    Our first sale!

    Bethany made her first ever sale at Primal Pastures farm stand.

  • February 2015

    Our first Insta post

    Primally Pure Lipbalm Instagram picture
  • June 2015

    Our first online order

    It was for our now retired Outdoor Lotion for $31. Bethany did a happy dance that day!

  • October 2015

    Launched a redesign

    We redesigned our packaging and website.

  • May 2016

    Moved out of Bethany's farmhouse kitchen

    We got our first office and warehouse space!

  • August 2018

    Moved to our new headquarters

    Primally Pure Headquarters Interior
  • February 2019

    Opened a holistic spa at our HQ

    Primally Pure Spa Location Interior
  • September 2020

    Sold half a million deodorants

    Primally Pure Deodorants