Replace your retinol with Bakuchiol.

This botanical active has been scientifically proven to mimic the line-smoothing, skin-resurfacing results of retinol, without the sensitizing side effects.

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Holistic Skincare Staples

Bergamot + Eucalyptus

A mundane routine becomes a mindful ritual with our Bergamot + Eucalyptus Collection.

Discover Non-Toxic Living

Discover Non-Toxic Living

NON-TOXIC SEASONAL HOME COLLECTION
Winter Wellness, Wildcrafted

Get Started with Natural Skincare

We've curated our best selling bundles to jumpstart your journey to holistic wellness.

Over 40,000
5-star reviews

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"I came across Primally Pure a couple of years ago and never looked back, it is one of the best all-natural deodorants on the market!" — Marta

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"Primally Pure truly values your health and gets you results with their line of non-toxic skincare products made with ingredients you don't have to google." — Dr. Caroline Leaf

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"I've never met a mask so pretty, luxurious, and effective. It makes my skin feel so good and healthy! LOVE IT!! It calms and hydrates - 2 things I desperately need!" — Lauren

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"I love my PP dry brushes. I’ve been dry brushing for years now and truly enjoy all the benefits it provides. I have both the body brush and face one which I use weekly!"  — Jessica

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"I have used so many different products for cystic acne and I have found none that helped. Now, I've already noticed a huge difference in my skin." — Jeralyn

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"This has been my favorite face mask! The smell is amazing, goes on smooth, and the benefits are hands-down INCREDIBLE." — Candice

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"The PP dry shampoo is sooo good. It’s one of the best busy mom life hacks for days when I don’t have the energy to wash my hair (aka most days)." — Kristina

The Pure Promise

We use nature's most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

No Artificial Anything

We use nature's most precious elements and nothing more.

Sustainably Sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

Made in the USA

Handcrafted with love in sunny southern California.

Happiness Guaranteed

If you're not 100% satisfied, we’ll give you your money back.

“Primally Pure’s Complexion Mist is the best toner I’ve ever tried.”

“The deodorant’s powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor. So fresh and so clean!

“A variety of non-toxic solutions for the home and body.”

“Voted Best Acne Treatment for Oily Skin: Primally Pure Cleansing Oil for Oily Skin”

“The Blue Tansy Body Oil majorly hydrates the skin.”

“Bethany began formulating her own replacements with real, recognizable ingredients. Much to her surprise, the products she made actually worked better than the dozens she had tried in the past.”