All Face

Cleansers + Bars

Sprays + Mists

Serums

Balms + Creams

Masks

Lips

Tools + Accessories

Face

Discover all-natural face skincare made with non-toxic + organic ingredients. Shop our collection of cleansers, serums, creams and more to achieve your skin goals.

Cleansing Oil (Dry Skin) Cleansing Oil Primally Pure

Best-Seller

Cleansing Oil (Dry Skin)

$ 24

Cleansing Oil (Oily + Acne Prone Skin) Cleansing Oil Primally Pure

Best-Seller

Cleansing Oil (Oily + Acne Prone Skin)

$ 24

Cleansing Oil (Normal Skin) Cleansing Oil Primally Pure

Best-Seller

Cleansing Oil (Normal Skin)

Plumping Bar

Clarifying Bar

Soothing Bar

Baby Bar

Double Cleansing Kit (Soothing)

$ 44 $ 40

Double Cleansing Kit (Clarifying)

$ 44 $ 40

Double Cleansing Kit (Baby Bar) Bundle Primally Pure

Best-Seller

Double Cleansing Kit (Baby Bar)

$ 40 $ 36

Double Cleansing Kit (Plumping)

$ 44 $ 40

Best-Seller

Everything Spray

Clarifying Mist

Plumping Mist

Soothing Mist

Mist Trio

Best-Seller

Plumping Serum

$ 58

Soothing Serum

$ 48

Best-Seller

Clarifying Serum

$ 58

Regenerative Hemp Serum Serum Primally Pure

New

Regenerative Hemp Serum

$ 60

Fancy Face Serum Regenerate

$ 52

Fancy Face Serum (Pregnancy)

$ 52

Clarifying Cream

$ 42

2024 Skin-Specific Cream (1oz) Primally Pure

Best-Seller

Soothing Cream

$ 44

2024 Plumping Cream (1oz) Cream Primally Pure

Best-Seller

Plumping Cream

$ 40

Close-up of a yellow tallow balm swirled on a surface.

Everything Balm

$ 30

best-seller

Antioxidant Balm

$ 42

Plumping Face Mask Mask Primally PURE 3.5 oz

Best-Seller

Plumping Face Mask

$ 58

Regenerative Hemp Mask Mask Primally Pure

AWARD WINNER

Regenerative Hemp Face Mask

$ 68

Soothing Spirulina Face Mask Mask Primally PURE 3.5 oz

Soothing Face Mask (1.75oz) Mask Primally Pure

Best-Seller

Soothing Spirulina Face Mask

$ 54

Clarifying Face Mask

$ 58

Coffee Face Mask Mask Primally Pure 3.5 oz

New

Coffee Face Mask

$ 58

Mask Trio

$ 122 $ 110

NEW

Face Mask Brush

$ 12

Dry Brush Duo

$ 38 $ 34

Facial Dry Brush

$ 18

Best-Seller

Body Dry Brush

$ 20

Facial Cupping Tool

$ 34

Yellow Nephrite Ridged Roller

$ 44

Green Jade Ridged Roller

$ 44

Green gua sha stone with a unique shape, designed for facial and body massage to promote circulation and reduce tension.

Jade Gua Sha Stone

$ 32

Gua Sha + Ridged Roller

$ 68

Bian Gua Sha Stone

$ 44

Rose Quartz Ridged Roller

$ 44

Cart0 items

Actually Clean, Actually Works.

Your Complete Guide To Deep Sleep

Calmer, soothed skin in just two weeks

Skin-Specific Serums

Find Your Pure-fect Deodorant

A New Take On Clean

Spring Home Collection

Palo Santo Aromatherapy

Grounded Wellness Podcast

Why We Use Animal-Based Ingredients

All Face

Cleansers + Bars

Sprays + Mists

Serums

Balms + Creams

Masks

Lips

Tools + Accessories

Face

Blog posts

The Ultimate Guide to Non-Toxic Swaps: Approachable Steps + Brands You Can Trust

Opposites Attract: Why Oil-Based Skincare Products Are Best Paired With a Facial Mist

Facial Massage: Why Your Skin Needs Movement + The Benefits of Facial Massage

How to Achieve Hydrated Skin Even Through the Driest Months of the Year

From Soil to Skin: Why Sustainable Skin Care Is Our Vision for Now + Beyond