Pure Life – Tagged "Beauty" – Primally Pure
Start The Swap: Dry Shampoo DIY, Tips + How Tos

The products you use on a daily basis are a big deal - because applying endocrine-disrupting chemicals and artificial fragrances found in conventional products can contribute to some serious health conditions over time. But we get it, you might have some hesitations when it comes to overhauling your products, so we want to help you start the swap! All month long, we’re doing a blog series to empower you (and those you love!) to detox your products and #starttheswap - with our top product swaps, expert tips + how-tos from our Holistic Esthetician and DIY recipes from our Founder that...

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5 Unexpected Superfoods For Optimal Skin Health

We often hear about the importance of consuming plant-based superfoods for the health of our skin, but animal-based superfoods often (sadly!) get the shaft. Just as animal-based ingredients (like tallow from grass-fed cows and emu oil) play an underrated (yet oh-so-important) role in our skin health from a topical perspective, it’s also important to consume properly raised animal-based superfoods internally for optimal skin health. Animals and plants alike contain a unique set of nutrients, and both play an important role in our skin health and overall health. Before we dive in, I want to be clear about the importance of...

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The 2 Minute Beauty Hack You Need To Know About

2 minutes to softer, brighter and more vibrant skin? Done. Today, we’re diving into a traditional detoxification ritual, simple skincare tool, and 2-minute beauty hack you need to know about. You’re probably familiar (and have already fallen in love!) with the benefits of dry brushing for your body… but how about for your face? Yup, this is the 2-minute beauty hack that is going. to. change. your. skin: facial dry brushing. Simply put, facial dry brushing offers double the benefits for detoxifying + brightening the skin. This ancient beauty ritual sloughs off dead skin cell buildup on the surface and...

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The Best Ways To Boost Lymphatic Flow (And Your Skin's Natural Glow)

Optimal lymphatic flow is vital for beauty and overall well-being. But it’s only just recently getting the PR it deserves. So we want to give the lymphatic system the credit it deserves – because, for decades, it’s been overlooked, underappreciated and almost neglected in teachings and textbooks. Today, we’re taking a closer look at this crucial system and the role it plays in helping you create a more vibrant, beautiful life. THE LYMPHATIC SYSTEM 101 The lymphatic system is the body’s natural cleansing and filtering system (think: your body’s personal plumbing service) and is responsible for: removing waste + harmful...

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Your Top 5 Oil Cleansing Questions Answered (From Our Holistic Esthetician)

Cleansing your face with oil can feel counterintuitive – especially if you already have plenty of natural oil production or are more prone to breaking out. This method of washing your face might not make a whole lot of sense if you’ve bought into the lie that oil-free is the best solution for balancing the skin and saying good-bye to blackheads. But that couldn’t be further from the truth. Whether your skin is oil-rich and you reach for your oil blotting sheets by noon or you’re trying to desperately rebuild hydration or you’re suffering from some serious sensitivities, starting your...

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The #1 Makeup Swap You Should Make

Confession: During high school and college, if I was having a bad day, only a new lip gloss could make it better (and you know how often those happen for high schoolers! 😉 ). I would keep every purse, pocket and car cupholder stocked with my makeup secret weapon to help pull myself together and feel more confident to face the day. I came across this quote years ago and it’s always stuck with me: “Life’s hard, lipstick helps.” It’s true, isn’t it? Sometimes the right makeup product or lip color can make all the difference in how we feel...

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Why Animal-Based Ingredients Belong In Your Skincare Routine

For the last several decades, plant-based has been a huge buzz phrase in the world of natural skincare, and in the wellness community as a whole. Don’t get me wrong – plants are incredible. They have extraordinary healing + medicinal benefits, which is why we use so many of them in our products! Animal-based ingredients, on the other hand, also have powerful benefits. But unlike plant-based ingredients, they have unfortunately largely been left out, undervalued, and often vilified in the clean beauty industry. Just as animal ingredients are a rich source of bioavailable nutrients in the diet (if you’re on...

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Greenwashing: Learn To Read Labels + Look Past Deceptive Packaging

The skincare products lined on drugstore shelves or at department stores (or nowadays, an Instagram influencer’s feed) can be overwhelming with endless options, exaggerated claims and confusing labels. We’re here to help. Although it seems like clean skincare is taking the world by storm (based on the stat below, it is!), sadly, greenwashing in the beauty industry is also becoming more and more prevalent. So we want to help you learn how to decipher your product labels (we promise, it’s easier than you think!) in order to protect you + your family from false marketing messages, misleading claims, and ultimately,...

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Why Natural Skincare Products Are Essential For This Entrepreneur's Productivity

“I don’t have time for an 8-step skincare routine.” When she asked me why Primally Pure was my go-to for natural skincare products, that was my answer. I’ll be honest with you — as an entrepreneur, I have a lot on my plate. Which means I usually don’t have time for extensive routines (just being real, can you relate?). One of my core values is ease, so I look for natural skincare products that support a sense of ease in my life. To me, this means products that are effective without extra effort — and Primally Pure is just that....

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3 Non-Toxic Holiday Makeup Looks From A Clean Beauty Expert

The holidays are here and with it comes all the holiday looks! I’m talking makeup. But not just any makeup, clean makeup. That is as good as it looks on. The holidays are the perfect time to try something new, be a little daring and think outside the box when it comes to makeup. It’s an excuse to get creative and try that smoky eye you’ve always been wanting to try or that bold lip. Three makeup looks I love for the holidays are the smoky eye, red lip, and bronzed shimmer eye. These three scream holidays and can quickly...

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How To Transition Your Skincare For Healthy Winter Skin

Baby, it’s cold outside! As you swap your sundresses and denim cut-offs for chunky knits and turtlenecks, your winter skincare routine should follow suit. Because as the weather changes, our wardrobe isn’t the only thing that needs to adapt, our skin does too. As temperatures drop this time of year, so do our moisture levels – leading to a complexion that’s dull, dehydrated and more susceptible to sensitivities. That means it’s time to take stock of your current skincare routine and make some adjustments depending on what your skin is saying. From the blistering cold outdoors to blasting heat indoors,...

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Autophagy: Age Backwards With This Natural Process

The skincare/cosmetics industry bombards us with enticing marketing messages of magic pills and miracle creams daily. But what if the secret to healthy, glowing skin isn’t something that can be purchased? What if it lies within you, and all you have to do is activate it? Better yet, what if it was free, saved you time and also provided a host of additional health benefits? The process I’m referring to is autophagy, or the body’s way of eating unnecessary or malfunctioning cell parts and replacing them with new, better functioning parts (something that happens when we are in a fasted...

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Breakouts + Hormonal Acne: Natural Remedies That Really Work

In this new series (inspired by you guys!) we’re spilling the skin-ny on common skin conditions that our customers experience. Our inbox is consistently flooded with questions concerning rosacea, eczema, hormonal acne, aging, melasma and more, so all month long we’re tackling our top skincare FAQs. Check out Post 1 for Natural Remedies for Rosacea, Eczema + Sensitive Skin and Part 2 for Natural Remedies for Melasma + Hyperpigmentation. But before we get started, there’s something I should mention: This series is not an end all be all or an exhaustive explanation of these skin conditions (or possible remedies) or...

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Melasma + Hyperpigmentation: Natural Remedies That Really Work

In this new series (inspired by you guys!) we’re spilling the skin-ny on common skin conditions that our customers experience. Our inbox is consistently flooded with questions concerning rosacea, eczema, hormonal acne, aging, melasma and more, so all month long we’re tackling our top skincare FAQs. Check out Post 1 for Natural Remedies for Rosacea, Eczema + Sensitive Skin. But before we get started, there’s something I should mention: This series is not an end all be all or an exhaustive explanation of these skin conditions (or possible remedies) or a diagnosis. It’s simply intended to help guide you in...

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Natural Remedies For Rosacea, Eczema + Sensitive Skin That Really Work

In this new series (inspired by you guys!) we’re spilling the skin-ny on common skin conditions that our customers experience. Our inbox is consistently flooded with questions concerning rosacea, eczema, hormonal acne, aging, melasma and more, so all month long we’re tackling our top skincare FAQs. But before we get started, there’s something I should mention: This series is not an end all be all or an exhaustive explanation of these skin conditions (or possible remedies) or a diagnosis. It’s simply intended to help guide you in getting to know your skin, what’s going on below the surface and offer...

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This Clean Living Activist Shares About Bipoc And The Green Beauty Movement (Plus 5 Ways To Be A Voice For Change)

They say that beauty is pain. As a young girl, I believed that the prettiest hair was the straightest hair. That the girls with smooth, soft, straight hair were the ones who had achieved a level of beauty nirvana, and I wanted to be a part of it. I grew up idolizing models on the covers of magazines, but for some reason, it never occurred to me that in no way did I resemble them. I wasn’t seeing women like Sasha and Malia Obama or Zendaya demonstrating that my skin and hair were stunningly and uniquely beautiful. I was never...

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The Best Products To Repair Dry, Sun-Drenched Skin: Summer Skin Series Part 3

Welcome to Part 3 of our 3-part Summer Skin Series! This series is here to help you soak up all this season has to offer – without any harmful side effects. Check out Part 1 (how to protect your skin + prevent sun damage) and Part 2 (common summer skin woes + what to do about them) for even more summer skin tips. Soaked up a little too much sun? Feeling inflamed, sensitive or seriously dehydrated? When your skin barrier is compromised, the last thing you want to do is apply products with harsh chemicals that can be even more...

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