SENSITIVE SKIN – Primally Pure
Sensitive Skin Regimen

Your skin state:


Your skin tends to feel reactive, dry, and sensitive with redness + inflammation along with visible pore size varying across the face. Your skin feels fragile and you swear by fragrance-free products, redness has become your regular look and you long for a complexion that’s calm and stress-free. Your delicate skin deserves some serious TLC and support from products that promote a peaceful complexion. Trust us, it’s possible.

Choose Your Sensitive Skin Regimen

Buy Together + Save

$ 69.00 $ 76.00

Buy Together + Save

$ 128.00 $ 142.00

Buy Together + Save

$ 218.00 $ 242.00

Your Pure-Scription

Step 1: Cleanse

  • Baby Bar: Gently + effectively cleanses while calming sensitive skin with soothing herbs.

Step 2: Tone

  • Everything Spray: Pour onto an organic cotton round and sweep across your skin to help calm redness, detoxify skin and balance pH levels with healing enzymes + anti-inflammatory ingredients.
  • Lavender Complexion Mist: Spritz onto skin to soothe irritation, inflammation and redness while relaxing the body + mind with its deeply calming aroma.

Step 3: Treat

  • Soothing Serum: Massage into skin morning + night to create a calm complexion, soothe sensitive/stressed skin, and restore balance with anti-inflammatory oils and herbs.

Step 4: Hydrate

  • Baby Balm: Gently dab this vitamin-rich balm around the delicate eye area to deeply nourish and soften signs of aging.

Skin Tip: Apply a light layer of Baby Balm over your serum before bed to deeply absorb the benefits while you sleep - and in the morning to protect your delicate skin barrier for the day ahead!

Bonus: Oil Cleanse + Multi-Mask

  • Normal Cleansing Oil: Alternate between the Baby Bar and Cleansing Oil a 2-3 times a week for a complexion that’s clean, nourished + balanced. (Cleansing 1x/day before bed is all you need!)
  • Mask Trio: Expedite the healing process, powerfully relieve redness, refine texture and support sensitive skin needs all at the same time. Multi-mask and relax to reveal visibly calmer skin.

Your Daily Ritual


  1. Splash skin with water + pat dry
  2. Apply Everything Spray and/or spritz Lavender Complexion Mist
  3. Massage Soothing Serum into damp skin
  4. Apply a light layer of Baby Balm if needed!


  1. Cleanse with Baby Bar
  2. Apply Everything Spray and/or spritz Lavender Complexion Mist
  3. Massage Soothing Serum into damp skin
  4. Dab Baby Balm around eye area + apply all over face


  1. Oil Cleanse as the 1st step in your PM routine 2-3x/week
  2. Multi-mask with the Mask Trio after cleansing 1-3x/week

Step-by-Step Rituals with our Holistic Esthetician




Powerfully soothes damaged skin, helps to repair a compromised skin barrier and visibly calms sensitivities + inflammatory skin conditions. (Found in Lavender Complexion Mist and Everything Spray.)

Marshmallow Root

Marshmallow Root

Known as nature’s hyaluronic acid, it helps to deeply nourish delicate skin while relieving redness, reducing irritation and calming inflammation. (Found in Soothing Serum and Baby Balm.)



This blue-green algae is rich in restorative nutrients such as fatty acids, antioxidants and amino acids to maintain moisture, minimize redness, detoxify and rebuild the health of the skin. (Found in Soothing Mask.)


How long will it take to see results?

You may notice some results right away, such as more nourished, balanced skin and an overall more glowing complexion. For some skin states, if you're just starting out with a natural skincare routine and transitioning to non-toxic products for the first time, your skin may experience a bit of an adjustment period! We suggest staying consistent with your regimen for about 6-8 weeks for your skin to detoxify and determine how effective the regimen is for your skin needs. Natural products adopt the pace of nature (slow + steady), so sometimes patience is necessary with new products.

However, if your skin reacts immediately after applying a new product, discontinue use until your skin heals. You can try slowly incorporating that product back into your skincare routine to discover if it’s an allergy, sensitivity or just a bit of shock from a brand new product.

Will this regimen solve all my skin woes?

Because breakouts, sensitivities and dryness can all be impacted by hormones, gut health, environmental factors, stress, nutrition and more, topical products aren’t always the only solution. If you’re prone to these skin conditions, the best way to get real results is to start at the source. Our skin is our largest organ and is a reflection of what’s going on beneath the surface, so it’s essential to take a holistic approach to achieve a naturally clear, healthy complexion.

It’s important to build a consistent beauty routine on the foundations of a healthy lifestyle to support skin that truly glows - from the food we put on our plate and the way we cope with stress to the quality of our sleep and the state of our mind + mood, it all makes a difference. We encourage you to make healthy habits a priority in your clear skin protocol (and daily life) for vibrant, balanced and hydrated skin that lasts.

Not sure where to start? We’ve curated countless clear skin content on our blog, Pure Life, and created a Holistic Skincare Guide in partnership with other industry experts to offer you powerful insight + practical tips to promote glowing skin through diet + nutrition, lifestyle habits and topical skincare products.

What if my skin starts to feel overly dry, sensitive or oily after I start my regimen?

Sometimes dry skin can be the result of over-cleansing. If you're noticing more dryness with your double-cleansing ritual, try cleansing with just the Cleansing Oil at night and skip the double cleanse. You can also focus on hydration in your evening routine by layering your skin-specific serum and beauty cream to wake up with a healthy, hydrated glow. Some people find that adding a natural clay + honey-based mask into their routine helps their products absorb more deeply.

If your skin is experiencing more oil production throughout the day, feel free to use just your complexion mists as a moisturizer in the AM - some oil-rich skin states find that this is all they need for day-time hydration. Also try incorporating the double cleansing technique to your nightly routine more regularly to help deeply purify skin + balance oil production.

What if I have rosacea?

For those with Rosacea, we suggest starting with a simple + gentle regimen to help calm inflammation and promote healing. We suggest starting with our Baby Bar, the Lavender Complexion Mist, and our Soothing Serum. For extra hydration, or to target dry patches, you can use our extra gentle Baby Balm. Once your skin is in a more neutral state you can try adding other products such as our Normal Cleansing Oil or Blue Tansy Beauty Cream.