How To Use Sun Serum Tinted SPF 30

Healthy skin meets lightweight tint, backed by clinical testing.

Apply to face and neck before sun exposure for a subtle, buildable tint. Massage onto skin until the lightweight tint melts seamlessly into your complexion. Pair with the Lip + Cheek Tint SPF 15 for a flush of natural color and simple sun-kissed glow.

Tip: On days when skin needs more nourishment, layer a lightweight facial serum onto damp skin first or reach for the Antioxidant Balm as a supportive step underneath Sun Serum.

Please refer to product packaging for full sun protection directions and warnings.

Good For

  • Tinted Moisturizer
  • Hydrating Skincare
  • Tinted Sun Protection

Key Ingredients

All Ingredients

LIGHT: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Green Algae Extract, Organic Mango Butter, Organic Jojoba Oil, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Organic Sea Buckthorn Seed Oil, Iron Oxides

MEDIUM: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Organic Jojoba Oil, Organic Mango Butter, Green Algae Extract, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Sea Buckthorn Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Iron Oxides

TAN: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Organic Jojoba Oil, Organic Mango Butter, Green Algae Extract, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Sea Buckthorn Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Iron Oxides

DEEP TAN: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Organic Jojoba Oil, Organic Mango Butter, Green Algae Extract, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Sea Buckthorn Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Iron Oxides

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Sun Serum Tinted SPF 30 - Clinically shown to improve 6 key markers of aging:

✓ Fine lines & wrinkles

✓ Firmness

✓ Plumpness

✓ Radiance

✓ Hydration

✓ Resiliency

*In an 8-week clinical study with 31 female subjects ages 43-65 using instrumental testing, expert clinical grading, and consumer perception assessments, expert evaluators observed significant improvements in the appearance of fine lines and wrinkles, firmness, plumpness, and radiance, while instrumental testing confirmed improvements in skin hydration and resiliency. The formula was also shown to be suitable for sensitive skin and successfully passed HRIPT testing.

Real Customer Reviews

Overall rating: 4.7115664 / 5 from 683 reviews.

AI Generated Review Summary

Simplify your morning routine with Sun Serum Tinted SPF 30, a clinically tested sunscreen that enhances skin hydration, elasticity, and radiance. It offers natural coverage, reduces fine lines, and protects against sun exposure with broad-spectrum mineral SPF. Suitable for sensitive skin, it blends seamlessly for a natural finish.

Summary topics

  • Sunscreen Effectiveness (14%): Customers expressed satisfaction with the tinted sunscreen, praising its effectiveness and suitability for summer.
  • Skin Appearance (17%): Many customers brought up that the product makes their skin look flawless and smooth, making it a daily no-makeup look.

Review topics: ["color","weight","quality","smells","irritation","skin","feels","works","texture","packaging","looks","serum","ingredients","amount","coverage","sunscreen","shade","glow","protection","blends","consistency","face","formula","spf","light","sun","breakouts","tint","base","oil"].

Review highlights

  • "The coverage is very natural and it makes my skin look so smooth and healthy."Rebecca
  • "Nice coverage but still a natural look."Cassie
  • "The sun serum goes on so smoothly and makes my skin look flawless!"Theresa J.

Reviews

Sun serum Tinted Medium

"LOVE the tinted serum! Got the shade medium and blends seamlessly into my skin, oily skin girlie here goes on non tacky non greasy, it’s not the same consistency as the sunscreen which is way heavier. It is light coverage but covers enough to give you the make up no make up look! By mid day I do have to use a setting powder to absorb my oil coming through but nothing powder can’t fix!"

Lilly S. (5/5)

Love it!

"I love this tinted sun serum so much. It goes on smoothly, matches my skin color perfectly and gives a little glow. The fact it is a tallow-based suncream protecting my skin is amazing. I use a few Primally Pure products for healthy skin and this is a new staple. Highly recommend!"

Breanna W. (5/5)

10/10…NO NOTES!!!!

"I was expecting the tinted sun serum to be good, but I didn’t think I was going to be as blown away as I was. The coverage is great, it melts into your skin and leaves a glowing appearance. Knowing that my face is protected is a huge plus! You will not regret giving it a try!"

Laura L. (5/5)

Nice texture/limited coverage

"This product has a nice texture. It does melt into your skin but I wish it had a little bit more coverage. It does maintain that creamy feeling on your skin, it doesn't really dry down. I have light/medium - medium skin tones, neutral undertones and I got the shade medium and it blends well. I paired it with the Hibiscus blush and the blush is a touch too light for me."

Tara C. (4/5)

A great skin tint!!

"I have sensitive skin and this is a great sunscreen/skin tint combo. Definitely a great color. The only thing I don’t love about it is the way it’s packaged. If after you squeeze it and there’s still a little bit of product at the top, when you try to put the top back on, it makes a mess because the top inserts into the tube (this may not make sense, but once you see the top it will!) Anyway - other than that, a great product that is now my go to!"

Samantha R. (4/5)

Amazing

"Genuinely been on a non toxic path for at least three years now, primarily pure is one of my fav brands for clean and safe products either for your own personal hygiene or creams and when I saw they came out with a safe product for makeup I immediately bought it bcs I knew they wouldn’t disappoint and I WAS RIGHT!!! Literally love the color it blends on my skin and it’s just so amazing that I would recommend any of their products to anyone!!!"

Fatima R. (5/5)

Great so far

"I don’t usually wear foundation of any kind or wear sunscreen, so this was definitely trying something new for me. I have fairly light skin so I ordered the color “light”. It blends in easily even though I have my summer “tan”. I haven’t figured out the proper routine…when I use moisturizer before it feels a bit greasy, but even I use in place of a moisturizer I don’t feel like it’s enough. Perhaps I just need to use less moisturizer on the days I wear this? I’ll keep experimenting!"

Lauren Y. (4/5)

Love it!

"I have fair skin, but was debating on shades based on the model’s pictures. I am so glad I got light because it is even a little dark for me! I wish there were better explanations of the shades and more photos, but I love the texture! Good amount of coverage and feels like I’m wearing nothing"

Veronica R. (5/5)

amazing, replaced my foundation

"I love this tinted serum so much! I ordered the medium shade and it gives my skin the perfect glow. I've been able to replace my foundation with this sunscreen and it doesn't feel heavy although it provides good coverage - covering my sun spots and acne scars. It's not oily, but gives my skin a nice dewy glow. Lastly, my skin is sensitive to new products but since switching to primally pure products my skin doesn't break out anymore when I use any new primally pure products. I am so pleased with my purchase!"

Julie E. (5/5)

Pale girlies, this is not for you!

"Was so excited to try this out. Consistency felt great! But color (light) was not even close to a match, which surprised me. I can’t fathom that the shade I received is the same shade used on the model in the Light quadrant—it was way too peachy. I’m guessing this formula already leans a little orange from the astaxanthin and has oxidized from the vit c? Not sure. Will be returning."

Sia T. (2/5)

Q&A

Frequently Asked Questions

Directions:
Uses  helps prevent sunburn if used as directed with other sun protection measures (see Directions), decreases the risk of skin cancer and early skin aging caused by the sun.

Warnings for external use only. Do not use on damaged or broken skin. Stop use and ask a doctor if rash occurs. When using this product keep out of eyes. Rinse with water to remove. 

Directions For full protection, apply generously and evenly 15 minutes before sun exposure.

  • Use a water resistant sunscreen if swimming or sweating.
  • Reapply: At least every 2 hours. 

Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: 

  • Limit time in the sun, especially from 10am-2pm.
  • Wear long-sleeved shirts, pants, hats, and sunglasses.
  • For children under 6 months of age: ask a doctor.

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.