A Fresh Start For Your Skin (A Video Tutorial With Our Holistic Esthetician)

If you feel like your skin is in need of a fresh start in this new year, double cleansing may just be it.

Cleansing is often a step in our skincare routine that we don’t give enough time or intention. Sudsing up with harmful surfactants, using a couple quick swipes of a facial wipe, or cleansing with the wrong formulation for your skin type can easily leave behind product residue + buildup – or even worse, lead to inflamed + irritated skin.

Let’s start fresh this year, shall we?

For a fresh, healthy complexion, it’s time to take a new approach to cleansing.

Double cleansing deeply purifies the skin by removing all traces of makeup + buildup, while leaving it properly balanced. This 2-step technique starts with an oil-based cleanser and finishes with a water or glycerin-based cleanser. While we all know oil and water don’t mix, when it comes to double cleansing, that’s where the magic really happens.

The first step helps to break up makeup, dissolve excess oil and minimize pore-clogging buildup. Based on the scientific principle, like attracts like, cleansing with an oil-based cleanser is actually crucial in helping to balance oil production and deeply purify pores. So toss out your oil-free cleanser (and oil-free all the things) if you want truly cleansed, healthy skin.

After the deep pore cleansing, the skin is prepped for the second step. Using a gentle, glycerin-based product allows the cleansing process to be even more effective, without overdrying or stripping the skin. Our goat milk cleanser gently refines the skin, is rich in vitamin A and soothes the skin with healing herbs. Just as the method of cleansing matters, the ingredients matter just the same – if not more!

It may seem like a lengthy process (we hear you, mamas and minimalists!), but it literally only takes about 2 minutes. Promise 🙂

Being a holistic esthetician for about a decade, I’ve been using the double cleansing method since day one – and for good reason. If you’re looking to start a new beauty ritual in this new year that will make a big difference, make it double cleansing.

Here’s how to do it.

We hope these tips + this tutorial help you start fresh this new year – for your skin and your sense of wellness.


If you feel like your skin is in need of a fresh start this new year, double cleansing may be it. Our Holistic Esthetician shows you exactly how to do it. | Primally Pure Skincare

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Courtney O’Connor

Courtney Joy O’Connor is Primally Pure’s In-House Holistic Esthetician and Content Curator. Being in the beauty industry for over a decade, her experience + expertise with pure products, the healing power of touch and holistic skincare rituals are at the core of all she creates. She has trained extensively with industry experts across the country to offer her community the most educational content and transformative treatments. Courtney lives at the beach with her plant babies and loves road tripping, blending superfood bliss balls and exploring our big, beautiful world.