Pure Life – Page 4 – Primally Pure
This Health Guru Shares 10 Ways To Strengthen Your Microbiome (And Optimize Your Family's Immunity)

In my life, I have found that difficulties often become our greatest opportunity. This troubled time is uniting us as we are collectively being called to make wise choices to protect everyone’s health and well-being. Thankfully, our bodies have an extraordinary healing potential waiting to be unleashed, and there is no better time than now to bolster our family’s immune health! Understanding what impacts and boosts immune function is vital. Since over 70% of the immune system is in the gut, a healthy microbiome means powerful immune function. Our microbiome relies on a varied mix of beneficial bacteria to protect...

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Palo Santo: The Truth About Its Roots + How It Will Enhance Your Wellness Routine

Since day one, we’ve sought to inspire fresh perspectives on beauty + well-being through traditional practices. From products (the Oil Cleansing Method stems from ancient bathing practices) and pure ingredients (grass-fed tallow was a topical skin healer used by our ancestors) to wellness rituals (dry brushing has Ayurvedic origins) and tools (facial gua sha is rooted in Traditional Chinese Medicine), we’re deeply grateful for those who have gone before us all across the globe to pave the path of wellness and share their ancient wisdom to help support well-being in our modern-day. Today, we’re turning to another ancient practice and...

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The People Have Spoken: This Natural Deodorant Works

From creating deodorant and a daily skincare routine to cultivating clean living content and a like-minded community, the reason behind everything we do is YOU. Seeing your smiling faces (plus a few happy pits!) and hearing your personal PP stories gives us even more motivation to continue to do what we do. And we wanted to do a blog post dedicated to you – our customers, community and the lives that have been changed from something as simple as a deodorant tube. Alongside some of our favorite feedback from customers who have finally found their deo soulmate, we’ll also be...

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5 Ways To Lessen Toxic Load (And The #1 Product Swap For Detoxification)

The bad news: We are assaulted with toxins all day, every day. The good news: We have more of a say than we realize. The bulk of my health journey over the last ten years can be summed up in the two statements above. The more I learn, the more I realize that the toxins we’re regularly exposed to (via food, water, air, technology, personal care products, cleaning products, etc.) cause stress/inflammation in the body and post a very real risk to our health. At the same time, uncovering and understanding these risks is empowering because we have a say...

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I Broke Up With My Toxic Deodorant: Here's How I Did It

If you’ve been following along with Primally Pure for any time at all, then it’s probably not news to you that one of the most toxic relationships you can have is with your deodorant. After coming to terms with the fact that this relationship is slowly poisoning you and you need to call it quits, you might experience some hesitations and doubts. I mean you’re comfortable with it – he keeps you feeling secure during hot yoga and you don’t have to sweat the small stuff. However, a better beau is on the way. And instead of chemical-laden fragrance, he’s...

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Natural Deodorant Myths Debunked

Welcome to myth busters: deodorant edition. Do natural deodorants work? That’s what we’re breaking down today and debunking the many myths that are floating around (and some you might be believing!) about the effectiveness of organic deodorant. If you’re still doubting non-toxic deo, keep scrolling because we’re shedding light on everything from clean ingredients (and can they really combat BO?), to baking soda rashes, sweating, pit stains and pretty much everything in between. Myth #1: Ingredients aren’t that big of a deal. Biggest myth ever of all time. Here’s why: The deodorant you’re applying every single day isn’t just staying...

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Bethany's Daily Essentials (A Look Inside Our Founder's Bag)

Hi friends! My team has been wanting me to do this post for awhile now and I’m excited to finally give you guys a glimpse into my daily essentials and the things I carry with me each day. I linked all of the items below for the sake of convenience, but we do not earn a commission from any of them. Oh! And my bag itself is from Gathre. It’s the BEST. I bought it as a diaper bag but it’s been great for carrying around my laptop as well, in addition to everything pictured above. Let’s dive in! Stainless...

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What's The Big Deal About CBD? Here's What You Need To Know (Plus Tips For Shopping Topical CBD)

If you’ve spent any time on Pure Life Blog, then you know we’ve become obsessed with this hemp-derived ingredient that’s a dream for sensitive skin states and a distant cousin of marijuana: CBD skincare. We’ve put together several posts (like this one and this one) and formulated multiple products (this serum and facial mask are a MUST) with CBD front and center. Whether you’re new to this natural ingredient, still researching its benefits or already blown away by its results, you’re in the right place. Today we’re digging a bit deeper and discovering what the big deal about CBD really...

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The Best Products To Repair Dry, Sun-Drenched Skin: Summer Skin Series Part 3

Welcome to Part 3 of our 3-part Summer Skin Series! This series is here to help you soak up all this season has to offer – without any harmful side effects. Check out Part 1 (how to protect your skin + prevent sun damage) and Part 2 (common summer skin woes + what to do about them) for even more summer skin tips. Soaked up a little too much sun? Feeling inflamed, sensitive or seriously dehydrated? When your skin barrier is compromised, the last thing you want to do is apply products with harsh chemicals that can be even more...

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Common Summer Skin Woes + What To Do About Them: Summer Skin Series Part 2

Welcome to Part 2 of our 3-part Summer Skin Series! This series is here to help you soak up all this season has to offer – without any harmful side effects. Check out Part 1 (how to protect your skin + prevent sun damage) and Part 3 (the best products to repair dry, sun-drenched skin)! When temperatures rise, sun rays get stronger, and the climate gets more humid (or dry – if you’re in Southern California like us) it can start to take a toll on your skin. While summer heat and humidity can offer some welcomed beauty benefits like...

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Tips To Protect Your Skin + Prevent Sun Damage: Summer Skin Series Part 1

Welcome to Part 1 of our 3 part Summer Skin Series: Tips To Protect Your Skin + Prevent Sun Damage. This series is here to help you soak up all this season has to offer – without any harmful side effects. Check out Part 2 (common summer skin woes + what to do about them) and Part 3 (the best products to repair dry, sun-drenched skin)! Brighter days, longer evenings and warmer temps are finally here. After a hard few months, we couldn’t be more ready for Summer and all this season brings. You too? However, from a skincare perspective,...

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Hidden Toxins In Your Home And How To (Safely!) Remove Them

If you’re reading this, chances are you’ve already started the process of transitioning to safe skin + personal care products. This is a HUGE step and I am so proud of you! The toxins we put on our skin are directly absorbed into our bodies. As Dr. Natasha Campbell-McBride says in her book Put Your Heart in Your Mouth, “Many chemicals in personal care products and domestic cleaning formulas are synthetic oestrogens, which mimic the real oestrogens in our bodies, causing cancer of the breast, ovaries and other organs in women and infertility, impotence and other abnormalities in men”. Since...

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How To Detox Your Pits (Tips For Fresh, Rash-Free Skin)

You may have some hesitations when it comes to overhauling your products (especially organic deodorant), but we’re dedicated to walking with you on this journey. Whether you’re nervous about a natural deodorant rash, unsure about this so-called “detox phase” or just really loyal to the same brand you’ve been using since you were a teen, we’ve got tips to help you detox your pits, your products and ultimately, your beautiful, brilliant, self-healing body. Let’s pause right there for a quick second. Soak in that truth. Your body is beautiful, brilliant and self-healing. In a society where sickness and disease are...

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I Was A Natural Skincare Skeptic But Now I'm Sold: Here's Why

A few years ago I was the first one in line at the drugstore (with a coupon in hand) to grab the cheapest skincare products on the shelf. Honestly, I didn’t pay much attention to the lotions, scrubs, makeup, or deodorant I used. I worried more about what I put in my mouth than on my skin. So, when the idea of transitioning to natural skincare was introduced to me, I admit to rolling my eyes — more than once. Then one day, I listened a little closer. On the Goal Digger podcast, Jenna Kutcher mentioned making a change to...

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The Truth About Fast Fashion And How To Dress More Sustainably

Our society – especially online shopping – is constantly shifting, jumping from one trend to the next. I find it overwhelming to say the least, and still, there is always this pressure to feel like I have to keep up. I’m sure I’m not alone in this – especially as someone who’s interested in fashion. The sad reality is that if we don’t slow down and take a deeper look at what’s happening in this industry, the most vulnerable people in our world will continue to be affected in ways we can’t even fathom. What do I mean? Keep reading...

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PP Babe: Justine Campbell

A dear friend of our Founder, Bethany, (and our entire team!), Justine Campbell is a contagious ray of sunshine and serious wealth of knowledge. This mama has made such an impact in the lives of women and couples over the past decade through her coaching + courses and we can’t wait to share her story + wisdom with you. Not only does she nerd out on nutrition and tirelessly research information, she passionately shares all she’s discovered to empower her community to lead healthier, happier, and more fruitful lives – in all the ways. 😉 You openly share that your...

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4 Tips From Our Founder To Become A Better Version Of Yourself

With Mother’s Day right in our rear view, I’ve been thinking about what kind of an example I want to be to my daughters and what sort of attributes would be helpful for them to develop. I want them to be confident in who they are. I want them to strive to be the best they can be, but also for them to feel at peace with their imperfections and embrace who they are today. I want them to act on the dreams and goals stirring in their hearts. I want them to cheer others on and lovingly support them....

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The Power Of Using Non-Toxic Products As A Mama (Plus 3 Practical Tips To Swap)

Making the switch to natural beauty products can be overwhelming at best. Most mamas don’t really know why natural products are so crucial, let alone where to start! The word “natural” can mean something different to everyone. In my mind though, it means getting back to nature. It symbolizes ingredients I can pronounce or purchase. And it signifies a shorter list on the back of a bottle. Back when I started my natural journey those were the things I began to look for on the back of labels – and I didn’t have much luck. Right before I got pregnant,...

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The Missing Piece To Your Self Care Practice: Self Care Coach Danika Brysha Shares All

After years of teaching self care practices + systems to tens of thousands of people, there are a few things I know for sure – and that I wish everyone would remember as they approach their own unique journey towards a consistent self care practice. Here are the exact steps and proven tips I share with my clients + community and hope they empower you to live a vibrant, full life – in this season, and the ones to follow. 1. Start with self love I often hear from the women that I work with that they have trouble finding...

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This Entrepreneur Encourages You To Transform Negative Narratives And Ignite Your Inner Warrior

It was August 26th, 1996, my first day of the most beautiful and *easy* years of any girl’s life: middle school. I was coming out of the lunch line in a cold, concrete-walled cafeteria staring down a sea of seats and people that I didn’t know. As my eyes darted right to left, right to left, right to left, I finally spotted a few familiar faces. Two girls from my church and another girl from my old elementary school were sitting at a table full of girls, laughing together over Lunchables and Capri Suns. There was an empty spot at...

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