Pure Life – Page 6 – Primally Pure
Common Summer Skin Woes + What To Do About Them: Summer Skin Series Part 2

Welcome to Part 2 of our 3-part Summer Skin Series! This series is here to help you soak up all this season has to offer – without any harmful side effects. Check out Part 1 (how to protect your skin + prevent sun damage) and Part 3 (the best products to repair dry, sun-drenched skin)! When temperatures rise, sun rays get stronger, and the climate gets more humid (or dry – if you’re in Southern California like us) it can start to take a toll on your skin. While summer heat and humidity can offer some welcomed beauty benefits like...

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Tips To Protect Your Skin + Prevent Sun Damage: Summer Skin Series Part 1

Welcome to Part 1 of our 3 part Summer Skin Series: Tips To Protect Your Skin + Prevent Sun Damage. This series is here to help you soak up all this season has to offer – without any harmful side effects. Check out Part 2 (common summer skin woes + what to do about them) and Part 3 (the best products to repair dry, sun-drenched skin)! Brighter days, longer evenings and warmer temps are finally here. After a hard few months, we couldn’t be more ready for Summer and all this season brings. You too? However, from a skincare perspective,...

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Hidden Toxins In Your Home And How To (Safely!) Remove Them

If you’re reading this, chances are you’ve already started the process of transitioning to safe skin + personal care products. This is a HUGE step and I am so proud of you! The toxins we put on our skin are directly absorbed into our bodies. As Dr. Natasha Campbell-McBride says in her book Put Your Heart in Your Mouth, “Many chemicals in personal care products and domestic cleaning formulas are synthetic oestrogens, which mimic the real oestrogens in our bodies, causing cancer of the breast, ovaries and other organs in women and infertility, impotence and other abnormalities in men”. Since...

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How To Detox Your Pits (Tips For Fresh, Rash-Free Skin)

You may have some hesitations when it comes to overhauling your products (especially organic deodorant), but we’re dedicated to walking with you on this journey. Whether you’re nervous about a natural deodorant rash, unsure about this so-called “detox phase” or just really loyal to the same brand you’ve been using since you were a teen, we’ve got tips to help you detox your pits, your products and ultimately, your beautiful, brilliant, self-healing body. Let’s pause right there for a quick second. Soak in that truth. Your body is beautiful, brilliant and self-healing. In a society where sickness and disease are...

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I Was A Natural Skincare Skeptic But Now I'm Sold: Here's Why

A few years ago I was the first one in line at the drugstore (with a coupon in hand) to grab the cheapest skincare products on the shelf. Honestly, I didn’t pay much attention to the lotions, scrubs, makeup, or deodorant I used. I worried more about what I put in my mouth than on my skin. So, when the idea of transitioning to natural skincare was introduced to me, I admit to rolling my eyes — more than once. Then one day, I listened a little closer. On the Goal Digger podcast, Jenna Kutcher mentioned making a change to...

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The Truth About Fast Fashion And How To Dress More Sustainably

Our society – especially online shopping – is constantly shifting, jumping from one trend to the next. I find it overwhelming to say the least, and still, there is always this pressure to feel like I have to keep up. I’m sure I’m not alone in this – especially as someone who’s interested in fashion. The sad reality is that if we don’t slow down and take a deeper look at what’s happening in this industry, the most vulnerable people in our world will continue to be affected in ways we can’t even fathom. What do I mean? Keep reading...

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PP Babe: Justine Campbell

A dear friend of our Founder, Bethany, (and our entire team!), Justine Campbell is a contagious ray of sunshine and serious wealth of knowledge. This mama has made such an impact in the lives of women and couples over the past decade through her coaching + courses and we can’t wait to share her story + wisdom with you. Not only does she nerd out on nutrition and tirelessly research information, she passionately shares all she’s discovered to empower her community to lead healthier, happier, and more fruitful lives – in all the ways. 😉 You openly share that your...

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4 Tips From Our Founder To Become A Better Version Of Yourself

With Mother’s Day right in our rear view, I’ve been thinking about what kind of an example I want to be to my daughters and what sort of attributes would be helpful for them to develop. I want them to be confident in who they are. I want them to strive to be the best they can be, but also for them to feel at peace with their imperfections and embrace who they are today. I want them to act on the dreams and goals stirring in their hearts. I want them to cheer others on and lovingly support them....

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The Power Of Using Non-Toxic Products As A Mama (Plus 3 Practical Tips To Swap)

Making the switch to natural beauty products can be overwhelming at best. Most mamas don’t really know why natural products are so crucial, let alone where to start! The word “natural” can mean something different to everyone. In my mind though, it means getting back to nature. It symbolizes ingredients I can pronounce or purchase. And it signifies a shorter list on the back of a bottle. Back when I started my natural journey those were the things I began to look for on the back of labels – and I didn’t have much luck. Right before I got pregnant,...

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The Missing Piece To Your Self Care Practice: Self Care Coach Danika Brysha Shares All

After years of teaching self care practices + systems to tens of thousands of people, there are a few things I know for sure – and that I wish everyone would remember as they approach their own unique journey towards a consistent self care practice. Here are the exact steps and proven tips I share with my clients + community and hope they empower you to live a vibrant, full life – in this season, and the ones to follow. 1. Start with self love I often hear from the women that I work with that they have trouble finding...

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This Entrepreneur Encourages You To Transform Negative Narratives And Ignite Your Inner Warrior

It was August 26th, 1996, my first day of the most beautiful and *easy* years of any girl’s life: middle school. I was coming out of the lunch line in a cold, concrete-walled cafeteria staring down a sea of seats and people that I didn’t know. As my eyes darted right to left, right to left, right to left, I finally spotted a few familiar faces. Two girls from my church and another girl from my old elementary school were sitting at a table full of girls, laughing together over Lunchables and Capri Suns. There was an empty spot at...

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How Stress Affects The Skin: 5 Tips To Lower Stress, Balance Hormones + Boost Skin Health

Reality is, stress is always going to happen — it’s just a fact of life. There’s no magic wand to wave the stress away! But the better reality is that you can absolutely guard yourself and navigate those stressful seasons with grace and vibrance. If you are anything like me, you have experienced the effects of stress… and wow aren’t they fun? Frazzled, overwhelmed, exhausted and skin breakouts you just want to hide from. The difficult part of how our skin reacts to stress is that it affects us both physically and emotionally. When our skin flares up or breaks...

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A Step-By-Step Plan For Creating Clarity In Your Life + Defining What Matters Most

Imagine this… what if, instead of living your life to meet other people’s goals, standards, and realities, you worked to meet your own? You defined what matters most to you, and then create a plan to see those heartfelt objectives through? Well, today is your lucky day. I’m going to walk you through a simple process to help you define what matters most (especially during this season of uncertainty). In my own life, I felt the weight of this the most when I was in the corporate world. My “normal” was working towards marketing objectives and sales goals for a...

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Your Work From Home Survival Guide: Our Team’s Tips To Boost Productivity + Wellness

While messy buns, bottomless cups of coffee and PJs all day may be perfectly acceptable for your home office, they may not always be the most beneficial for productivity (or your personal wellness!) while working from home. Trust us, we’ve all tried it! Whether you’ve been working from home for years now or are new to this whole WFH thing, our Marketing + Customer Experience teams put together their favorite tips to cultivate productivity and wellness when working from home. Here’s your work from home survival guide! KATIE (Community Manager) Working from home can be confusing or awkward for some...

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Our Holistic Esthetician Shares Her Secrets For An At-Home Facial

First of all, let me just say: facials are far from fluffy. It’s not just about slapping on a sheet mask or focusing on superficial results. And in times when you’re feeling a bit off, stressed out or stuck at home, doing an at-home facial may be just the thing you need. No matter what the day has held or what uncertainties lie ahead, creating space to reconnect with your skin + self through an at-home facial has a powerful ripple effect that impacts your soul and spirit as well – and I think we may need that now more...

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PP Babe: Sarah Adler

From building her business, Simply Real Health, to creating simple recipes + cultivating self-care rituals, to how she authentically inspires the women around her to live a life that is healthy – physically, emotionally and mentally – Sarah Adler keeps it REAL and is one babe we cannot wait to introduce you to! We had the honor of having Sarah as the Lifestyle Expert for our Holistic Skincare Guide and her real-life insights, practical tips and personal story are incredibly powerful. So go grab yourself a matcha (or maybe make one of Sarah’s infamous clean cocktails!) and get ready for...

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The Pure Team's Skincare Routines (And Top Product Hacks)

In celebration of our 5th birthday (YAY!), we’re highlighting the *incredible* humans behind our brand and giving you a sneak peek into the Pure Team’s personal skincare routines – from their skin state and favorite products to their step-by-step AM + PM routines and top PP product hacks. Over the years, the #1 question we’ve heard from you is around daily skincare routines. While everyone’s skin is so unique, we thought it’d be helpful to feature a few skincare routines from our very own Pure Team to help inspire ideas for what could work for you! Keep scrolling below to...

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A Look Back At 5 Years In Business (What Went Right, What Went Wrong + Where We're Headed)

If someone would have told me five years ago when I started Primally Pure that my one-woman show would grow into a company that employs 30-some people, has a spa at its headquarters and ships packages to hundreds of thousands of people all around the world each year, I would have laughed – seriously. From the beginning, I was wildly passionate about getting clean products into the hands of as many people as I could and educating women (and men!) about clean living and therefore empowering them to lessen their bodies’ toxic loads in a variety of ways. I had...

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Our Non-Toxic Makeup Roundup (Plus 5 Pro Makeup Hacks)

“What makeup products + brands do you recommend?” We get this question all of the time. So we figured it was about time to spill our favorites! Because we’ve literally built our brand (and our lives!) around 100% clean skincare, we’re BIG believers that the products you apply not only impact the appearance + health of your skin, but the health of your. whole. self. Since we care about skin (and YOUR well-being), we hold the same high standards for the makeup we apply. But it can be tough to find the best natural makeup products, so we did the...

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3 (Unexpected) Lessons I Learned Going Makeup Free For 31 Days: Our Community Manager Bares All

Let’s get real: we all struggle with self-esteem sometimes. Especially in the new era of social media and constant comparison (hello mindlessly scrolling through models IG pages). While we might be looking for inspiration or motivation, this can sometimes lead to feeling down about ourselves and wanting to change who we are, instead of celebrating her. Well, I was deep in that slump not too long ago when I was encouraged to try going makeup-free for the month of January. While I’m not somebody who owns an eye shadow palette (I steal my roommates) or throws on a bold lip,...

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