Video: This Is The One Ingredient You Always Want To Avoid

I had heard the facts floating around the internet about this one ingredient that has become known as “the new second-hand smoke.”

The new second-hand smoke? Clearly, this is serious stuff and plays a significant role in the state of our overall health.

The more I found out, the more furious I became.

One of the most toxic ingredients you’ll find on any product label is fragrance.

Not only are artificial fragrances found in almost all conventional cleaning products, personal care products + cosmetics (even many “natural” options), they find their way into shampoo, perfume, candles, air freshener, laundry detergent, and so many other products people incorporate into their day-to-day lives.

Fragrance. is. in. everything.

So I filmed a short video to spread the word about why you should avoid this one ingredient, always. Click play below to find out all the dirty details about fragrance and simple swaps so you don’t have to sacrifice your favorite scent – or your health.


this ingredient is called the "new second-hand smoke." Our video shares the dirty details + simple fragrance swaps to protect your health. Click to watch! | Primally Pure Skincare

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Courtney O’Connor

Courtney Joy O’Connor is Primally Pure’s In-House Holistic Esthetician and Content Curator. Being in the beauty industry for over a decade, her experience + expertise with pure products, the healing power of touch and holistic skincare rituals are at the core of all she creates. She has trained extensively with industry experts across the country to offer her community the most educational content and transformative treatments. Courtney lives at the beach with her plant babies and loves road tripping, blending superfood bliss balls and exploring our big, beautiful world.