Start The Swap: Dry Shampoo DIY, Tips + How Tos

The products you use on a daily basis are a big deal - because applying endocrine-disrupting chemicals and artificial fragrances found in conventional products can contribute to some serious health conditions over time. But we get it, you might have some hesitations when it comes to overhauling your products, so we want to help you start the swap!

All month long, we’re doing a blog series to empower you (and those you love!) to detox your products and #starttheswap - with our top product swaps, expert tips + how-tos from our Holistic Esthetician and DIY recipes from our Founder that you can make with simple ingredients you have stocked in your kitchen!

Ready to start the swap? Let’s dive in! This week’s product swap: DRY SHAMPOO.

Dry shampoo was a product I knew I wanted to develop early on for two reasons. One, because conventional dry shampoos are some of the most toxic products out there (anything aerosol, and also many products that come in powder form, are not only hazardous to use on the skin but also come with inhalation risks). And two, because I don't have time to wash my hair every day, or even ever other day (okay and usually not even every three days!). So this was a big one for me!

Handcrafting clean, non-toxic products is at the core of our brand. But above all, what we care about most is empowering you to remove the toxic ingredients from your products (whether it’s through the DIY recipe below or restocking your PP favs!) so you can live a healthier life and show up as the beautiful, abundant human you were created to be.


Dry shampoo has become a daily staple in most of our hair care routines (by Friday our hair is 90% dry shampoo - you too?!). It’s a dream for those of us who don’t like to shower daily or for busy mamas who hardly have a moment to themselves - but there’s some serious dirt associated with traditional dry shampoo.

Most dry shampoos on the market are aerosol-dispensed, propelling butane, isobutane, and propane (hence: the “FLAMMABLE” warning on the tube 😬) into the air and your hair, posing serious risks for your respiratory and hormonal systems - and not to mention our planet. And even powdered conventional dry shampoos contain highly toxic talc, synthetic fragrances and harmful chemicals. Especially with repeated exposure (did we mention this product has become a daily staple?), it’s time to start the swap to a much healthier option for your hair and your health.


There is so much hair + scalp goodness packed in this non-toxic dry shampoo! Oil-absorbing kaolin clay and arrowroot powder freshen up any style while baking soda brings a boost of texture and volume (an added bonus that our fine-haired friends will love!).

Plus its scented with only organic essential oils of grapefruit, lavender and peppermint that leave your hair smelling shower fresh and also offer natural cleansing properties, scalp soothing benefits and stimulates hair growth (yes, please!). This is truly one of our favorite product swaps and superpower hair products - and you don’t have to sacrifice your health or your hairstyle.

Here are 3 ways to use dry shampoo:

    • Refresh second or third (or fourth!) day hair: A few shakes absorb excess oil and extend your style in between washes.
    • Clean hair: Yup, your hair doesn’t have to be dirty to benefit from dry shampoo! Add to freshly styled hair to enhance volume and texture.
    • Before bed: Massage into hair before hitting the pillow for best absorption and wake up to hair that’s refreshed and ready to take on the day.
Dry shampoo application tips:

    • Customize + Control: Twist the top of the tube to control the amount of product dispensed! Start small with only 1-2 openings then play around with the right amount of dry shampoo for you! After applying, twist the top completely closed, click on the cap and toss in your bag for fresh hair on the go.
    • Makeup Brush: If you want to keep fingertips clean and cocoa-free (the ingredient that makes our Dark Locks blend seamlessly with brunettes!), dust on dry shampoo with a makeup brush. This beauty tool works perfectly to blend in the oil-absorbing ingredients and combat greasiness.
    • Scalp Massage: Spend an extra minute or two massaging in the product to increase circulation to the hair follicle, help to stimulate healthy hair growth plus release mental + muscular tension.
    • Starting at the temples, work in circular motions moving around the hairline, massaging back onto the scalp, behind the ears and finding pressure points at the base of the occipital bone. Just find what feels good and soak in all of the stress-relieving and volume-boosting benefits of a scalp massage!


4 ingredients. 4 steps. Does making your own dry shampoo get any easier? We don't think so. :) Grab the ingredients from your kitchen below and enjoy!

  • Old salt or spice shaker

  • Arrowroot Powder or Tapioca Powder (absorb moisture while adding texture and volume)

  • Cacao Powder (customize your dry shampoo to your hair color, naturally!)

  • Baking Soda (neutralize any odors and keep hair feeling fresh)


Step 1: Fill an old salt/spice shaker 1/2 way with arrowroot or tapioca powder

Step 2: Fill the other 1/2 with cacao powder

Step 3: Add 1/2 tsp baking soda

Step 4: Shake to mix together!


Step 1: Fill an old salt/spice shaker 80% of the way with arrowroot or tapioca powder

Step 2: Fill the remaining 20% with cacao powder

Step 3: Add 1/2 tsp baking soda

Step 4: Shake to mix together!

Stay tuned next week for another new product swap drop and DIY tips so you can #starttheswap! Hint: it’s a staple in our daily skincare routines and a step you definitely don’t want to skip.

Dry Shampoo DIY, Tips + How Tos | Primally Pure Skincare

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Bethany McDaniel

Bethany is the Founder of Primally Pure and lives in Southern California with her husband and two daughters. Having used all sorts of harsh prescription creams to treat her acne as a teenager and young adult (and dealing with red, raw, irritated skin as a result), Bethany was blown away by the effects she eventually experienced after ditching the harsh chemicals and replacing them with natural ingredients. Bethany’s journey inspired her to start Primally Pure (with an initial $250 order for ingredients + supplies) to help others experience the benefits of using clean products. In addition to leading the PP Team and envisioning new product ideas, Bethany is passionate about all things clean living, biohacking and personal growth - as well as taking regular tropical vacations with her family to reset + refresh.