Meet the newest addition to our award-winning deodorant collection: a baking soda-free natural deodorant designed with the most sensitive skin in mind. Made with a high-performing, skin-soothing blend of magnesium from dead sea salts, tallow from grass-fed cows and organic arrowroot powder to deliver all-day odor protection while protecting delicate skin. This gentle formula is fortified with activated charcoal for added detoxification + deodorizing without irritation.
Reduces body odor
Powerfully detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, refreshing aroma
Good For
Organic Arrowroot Powder, Organic Coconut Oil, Magnesium Hydroxide from Dead Sea Salts, Tallow from 100% Grass-Fed Cows, Organic Beeswax, Magnesium Carbonate Hydroxide from Dead Sea Salts, Non-nano Zinc Oxide, Kaolin Clay, Activated Charcoal, Essential Oils of Organic Eucalyptus and Organic Peppermint, Non-GMO Vitamin E
Overall rating: 4.4158416 / 5 from 505 reviews.
The deodorant's fabric feels smooth and easy to apply without being sticky or heavy. Its gentle formula doesn't irritate sensitive skin and effectively reduces odors. The clean ingredients, including activated charcoal, provide all-day freshness and protection.
Review topics: ["size","feels","quality","smells","husband","results","packaging","issues","texture","skin","ingredients","shipping","irritation","formula","sensation","deodorant","consistency","residue","breakouts","works","protection","fragrance","clothes","baking soda","coverage","oil","alternative","rash","pores","customer service"].
"Best deodorant ever! I’m so glad they made a baking-soda-free version because my husband is chemically reactive and had reactions to other deodorants. He has had zero reactions to this one. And it actually works amazingly well! I honestly can’t remember the last time he smelled even a little stinky—even after cardio and strength training. This deodorant is a total game changer!"
"Effective for body odor even on 100 degree days in the Midwest. Occasionally have to reapply but 90% of the time the morning application lasts throughout the day. No itching or rash. It’s a little sticky/thick when applying but that’s a small inconvenience compared to the overall effectiveness of the product. This was the first product I’ve found that doesn’t make me itch or get a rash flare up."
"I’m really sensitive to fragrance postpartum and couldn’t stand the smell of my husbands deoderant. Got this for him and it is a game changer! It smells great without being overpowering or artificial. No other natural deoderant have worked for him. Will definitely keep buying for him!"
"My underarms consistently get irritated (rash, stinking, etc). This is the deodorant that continues to work for my skin. I start with a probiotic spray so my skin is a bit damp and then glide this deodorant on. That way I get a nice thin layer. If I skip the spray, the deodorant goes on a bit thicker and it pulls my skin. It doesn't transfer to my clothing at all. The scent is subtle which I prefer. Lasts me all day :)"
"My pits started breaking out in a rash with the other deodorant that contained the baking soda and I was so sad because I loved it. But when I found the baking soda free one I was very excited! It works the same and smells great too!"
"This is, by far, the best natural deodorant that I have tried! It has a clean smell and it actually works! I don’t stink at all after a long day. The only thing that I don’t love is that the application isn’t smooth. You have to use a little force to apply it. I’ve had no reaction to this deodorant like I’ve had to other natural ones. This is going to be my go-to deodorant for sure!"
"I used to use the vanilla orange deodorant for several months and I loved the smell and how well it worked, however it kept my underarms red and irritated. I tried many other deodorants over the next few months and never found one I liked. When I saw Primally Pure add a baking soda-free formula I hoped this would be the one, and it is!! I just wish it was in more scents, because I don’t love the charcoal scent, especially compared to the vanilla orange. However, this deodorant doesn’t irritate my skin at all and it works well for me!! Depending on my activities/stress I may have to reapply once during the day, but overall it works better than any other I’ve tried, including the Secret aluminum-free which had such an off-putting chemical fragrance. This will be my new go-to deodorant, and hopefully more scents are released!"
"I have very sensitive skin and have tried nearly every deodorant under the sun, and all of them either burn/chap my skin, or do noting for odor control. Finally with this charcoal deodorant I can be confident that I don’t smell and my skin is safe!"
"Good Deodorant. Does crumble a bit going on but worth the slight inconvenience knowing that it is all natural. No scent to compete with perfume. Works great."
"Thought I would try this brand of deodorant because I used Arm and hammer for years! With this one downfall is I’m not a big online shopper unless I can’t get in stores or is well worth it! This product works great it’s just the application is not smooth which can tend to hurt slightly. Smells great but another downfall is of course it would be nice to come across a clean deodorant that doesn’t ruin your clothes with application. Overall still willing to try other options but hasn’t given me any irritation or reactions."
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
