Natural Deodorant: A Deeper Look At Our Ingredients (A Video From Our Founder)

At Primally Pure, we’ve spent years researching and formulating with safe, effective ingredients to create a gentle, non-toxic deodorant that does it all: protecting against unwanted odor while nourishing even the most sensitive skin.

It all started 5 years ago when I began to get serious about researching natural ingredients, gathering regular feedback from friends + family and consistently refining my formula until I created a deodorant stick that was safe for sensitive skin and still strong enough to keep even the most active person feeling fresh all day long (any other moms out there trying to keep up with their toddlers?).

If you’re still having a hard time believing that natural deodorant can actually combat B.O. or keep your skin free from rashes + irritation, this post is for you. And our ingredient list proves that it’s possible – along with thousands of customer reviews!

Our formula contains fewer ingredients for maximum purity + potency, so let’s take a deeper look at these ingredients and how they make our formula different from so many other brands on the market. And then be sure to keep scrolling to see a short video I filmed to share a bit more about our 100% natural + non-toxic deodorant!


Contains powerful moisture-absorbing properties (a.k.a. it works like a natural anti-perspirant but without blocking pores!), while leaving the skin feeling soft and smooth. This lightweight powder also has a long history of being an herbal remedy for soothing various skin issues such as infections + irritations, making it the perfect ingredient for nourishing your delicate underarms.


Rich in anti-inflammatory + anti-bactierial benefits, it’s a star player in protecting against unwanted odor, calming inflammation and helping to hydrate skin. A main component of coconut oil is lauric acid, which effectively keeps bacteria at bay – especially the kind that make their homes in our armpits and produces odor.


This unlikely ingredient is actually packed with with antimicrobial, anti-inflammatory and healing properties. Grass-fed tallow contains Vitamin E, D, A and K (in a balanced combination with their activators), conjugated linoleic acid (CLA) which is anti-inflammatory as well as palmitoleic acid which has natural antimicrobial properties.


With powerful antiviral, anti-inflammatory, anti-allergenic and antibacterial benefits, it protects skin from infection + irritation while sealing in moisture. Beeswax is also rich in Vitamin A which helps to support lasting hydration and skin healing at a cellular level.


Baking soda is an incredibly effective odor-fighting + moisture absorbing ingredient, but can sometimes cause irritation for some skin types when used in high concentrations. Through years of trial + error, we’ve formulated our deodorant with the perfect amount of baking soda – enough to combat odor but not enough to cause irritation for the vast majority of people.


This mineral has a long standing history of benefits along with its powerful anti-bacterial, antiseptic and astringent properties that combat bacteria, reduce odor and protect the skin barrier. It works similarly to an antiperspirant by minimizing moisture, but without being absorbed by the skin or having any negative health effects.


This natural clay contains potent detoxifying properties to pull out toxins + purify the skin while leaving even sensitive skin types protected. This soothing, gentle clay is rich in minerals is also extremely absorbent to balance oil production and absorb excess moisture – helping to keep you feeling dry all day.


Scented with only organic essential oils to help purify skin and control odor (plus, have a positive impact on your mood + mind!), you won’t find any fake + chemical-filled fragrances (even “natural” ones) in our deodorant.



My purpose in starting Primally Pure from my farmhouse kitchen several years ago was to help provide safe alternatives (that actually work!) to dangerous conventional deodorant and to support you as you transition to truly safe, natural skincare products. And I hope this post helps to do just that.

Take this fun, easy deodorant quiz to find the pure-fect scent for you and click here to shop our 100% natural + non-toxic deodorant!


If you’re still having a hard time believing that even the best natural deodorant can combat B.O. or keep your skin free from irritation, this post is for you.  Watch this video from PP Founder, Bethany McDaniel, to take a closer look at natural deodorant! | Primally Pure Skincare

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Bethany McDaniel

Bethany is the Founder of Primally Pure and lives in Southern California with her husband and two daughters. Having used all sorts of harsh prescription creams to treat her acne as a teenager and young adult (and dealing with red, raw, irritated skin as a result), Bethany was blown away by the effects she eventually experienced after ditching the harsh chemicals and replacing them with natural ingredients. Bethany’s journey inspired her to start Primally Pure (with an initial $250 order for ingredients + supplies) to help others experience the benefits of using clean products. In addition to leading the PP Team and envisioning new product ideas, Bethany is passionate about all things clean living, biohacking and personal growth - as well as taking regular tropical vacations with her family to reset + refresh.