This award-winning, natural deodorant is made with vitamin-rich, bioavailable ingredients that work with the body to not only effectively neutralize odor, but to help minimize toxic buildup. Tallow from grass-fed cows, naturally-mined baking soda (containing a finer grain for a more gentle formula) and light, calming lavender essential oil protect against odor, prevent irritation and improve skin health and overall wellness.
Reduces body odor
Detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, calming aroma
Try an Upgrade
starting at $ 40
Organic Arrowroot Powder, Organic Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Organic Lavender Oil, Kaolin Clay, Non-GMO Vitamin E
Overall rating: 4.743259 / 5 from 4265 reviews.
This natural deodorant, made with vitamin-rich ingredients, effectively neutralizes odor without causing irritation. Customers love its calming lavender scent and gentle formula, which improves skin health and overall wellness. The packaging is also highly praised for its quality.
Review topics: [color, feels, packaging, issues, husband, ingredients, skin, smells, irritation, quality, protection, shipping, formula, fragrance, texture, price, residue, clothes, size, deodorant, coverage, aroma, customer service, works, body, consistency, alternative, lavender, oil, results].
"When I tell you I’ve tried all the natural deodorants out there, I have! This is by far and away the best one! Amazing quality! The smell is not overpowering but still leaves you feeling fresh and smelling good. And it provides all day protection! I’ve been using this for almost 4 years and I have never once had that musty BO smell that I’ve gotten with all of the other natural deodorants I tired before."
"I’ve been pleasantly surprised at how long this deodorant lasts! No matter how active I am, I never feel like I need to reapply. It smells amazing and I feel like a little goes a long way! I did think the shape of it was a little weird at first but it’s just because I wasn’t used to it and it doesn’t bother me now!"
"I love this deodorant, I have been using Primally Pure exclusively for 3.5 years and I will not be switching. This is the only one that doesn’t cause my body to have a weird reaction and I know it has fresh clean ingredients. I live in the desert and during the summer I will have to do a second application, but understandably so as it’s 110+ outside!"
"Really like the scent of Lavender Deodorant! Recently had the blue tansy that i liked a lot too. Primally Pure is the only deo i buy now, i honestly wish they had an even bigger version. I'm a mom so its nice not smelling but not be putting toxic chemicals on my body everyday."
"I have been wearing natural deodorant for years now, and usually I have an incredibly adverse reaction to baking soda. I was nervous when I saw the ingredient on the bottle but observed it was a finer grain, so I decided to give it a shot anyway. It WORKS. No adverse reactions, it goes on beautifully, and it smells lovely."
"Been a loyal user of primally pure for 2 years now and it's the only non-toxic deodorant that I've tried (and I've tried many) that actually works! I put all my friends and boyfriend on it too. The 3 oz lasts forever too if you want to try it out first!"
"I toggle between this and several other Primally Pure deodorants, I love them and can pair with the oils or body butters to layer scents. I find it very effective for daily use- workouts or workday."
"This is my favorite, clean deodorant! I’ve tried many others before this one but after a few months of using them, I’d start to stink again. This is the first one where that hasn’t happened! I love the variety of scent options too! I definitely recommend this product to friends and family!"
"i’m into holistic skincare so i’ve tried many natural deodorants and they’ve all sucked. but this one is by far the best i’ve tried. i bought the lavender scent and it’s so fresh and a mild lavender scent so it’s not overwhelming. definitely worth the investment."
"This is hands down one of my favorite deodorants. I’ve tried almost all of the scents, and they’ve all been great! For this order, I picked the Lavender, and it smells absolutely beautiful. I’m excited to keep using this one. If you’re looking for a clean deodorant that actually works and comes in amazing scents, I definitely recommend it."
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
