How often should I apply Blue Tansy Deodorant?

We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection.

Is Blue Tansy Deodorant safe for sensitive skin?

Our deodorant contains a minimal, mindfully-balanced dose of naturally-mined baking soda (finer grain = less abrasive) to protect from odor and irritation. While baking soda can be abrasive for some skin types, many customers with sensitive skin use this formula with great success. If you have a known baking soda sensitivity, we recommend a patch test or trying our Baking Soda Free Deodorant.

What makes Primally Pure deodorant actually clean?

Our commitment to 'actually clean' means setting our own standards: we refuse to formulate with artificial fragrance, aluminum, parabens or other harmful chemicals that disrupt your body's natural balance. Instead, our formulas are mindfully made with a nutrient-rich blend of biocompatible, nourishing ingredients like grass-fed tallow, essential oils and activated charcoal to work with your body, not against it, providing powerful odor defense and holistic wellness without compromise.

What is the texture/consistency of Blue Tansy Deodorant?

Our deodorant has a solid yet soft texture that’s designed to glide effortlessly across the skin without tugging. Unlike gel or spray deodorants, it doesn’t feel wet or sticky, just velvety and nourishing. For a silky-smooth application, let the deodorant warm up against your skin for a second or two before applying as it softens slightly on contact.

What does Blue Tansy Deodorant smell like?

The Primally Pure Blue Tansy Deodorant has an herbaceous, floral, and subtly sweet aroma from a soothing blend of organic essential oils. The iconic scent is characterized by Blue Tansy, which lends a unique, restorative herbaceous note, and Geranium, which adds a soft, floral undertone. This combination is highly effective at combating odor while helping to calm inflammation.

Any tips for getting the product out more easily?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If the tube feels a bit firm, especially in cooler temperatures, that’s totally normal! Our formula can become more solid when it’s cold. "}]},{"type":"paragraph","children":[{"type":"text","value":"Letting the tube warm up between your hands for a few minutes will help it soften and make it much easier to squeeze out. Also don’t forget to remove the seal on the bottle."}]}]}

Are essential oils safe in skincare?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Essential oils are powerful plant medicines that are safe and highly beneficial when properly diluted and sourced with integrity. At Primally Pure, we use only high-quality, organic essential oils for their therapeutic properties and natural scent, ensuring they are balanced within our formulas to avoid irritation even for sensitive skin types."}]}]}

Are Primally Pure’s SPF products recommended for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Formulated with restorative fatty acids from grass-fed tallow, moisturizing mango butter and vitamin-rich beeswax, our SPF not only provides a sun barrier, but it protects the skin barrier. If you experience skin sensitivities, we suggest our Unscented SPF products for gentle, essential-oil free and deeply nourishing SPF protection."}]}]}

Are Primally Pure’s tinted products safe for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare products are formulated with sensitive skin in mind and are free from many common irritants, including artificial fragrance, synthetic dyes, chemical sunscreen filters, silicones, and harsh preservatives."}]},{"type":"paragraph","children":[{"type":"text","value":"Our Sun Serum Tinted SPF was clinically tested and proven to be gentle enough for sensitive skin. Each formula is built on a nourishing foundation of grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide to help support the skin barrier rather than disrupt it."}]}]}

Are these products safe during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Mineral SPF with non-nano zinc oxide is widely considered the safest sunscreen option during pregnancy since it doesn’t absorb into the bloodstream. "}]},{"type":"paragraph","children":[{"type":"text","value":"But as always, check with your doctor for personal guidance. "}]}]}

Are your tinted products suitable for acne-prone skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare formulas are designed to be lightweight, breathable, and supportive of overall skin health."}]},{"type":"paragraph","children":[{"type":"text","value":"Unlike many conventional tinted products that rely on silicones, synthetic ingredients, and heavily processed oils, our formulas feature skin-supportive ingredients like grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide. Many customers with acne-prone or easily congested skin appreciate being able to simplify their routine while still achieving natural-looking coverage and a healthy glow."}]}]}

Can activated charcoal help with body odor?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Activated charcoal is highly porous, which gives it an exceptional surface area for trapping volatile odor compounds and bacteria that cause underarm smell. Studies on activated charcoal's adsorptive properties confirm its ability to bind organic compounds on contact. In Primally Pure's formula, activated charcoal works alongside essential oils of eucalyptus and peppermint (both of which have documented antibacterial activity) to neutralize odor at the source rather than masking it with synthetic fragrance."}]}]}

Can Baby Balm be used as an eye cream during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm is essential oil-free and can be used as a deeply nourishing eye cream throughout pregnancy. Warm the tiniest amount between your fingertips and gently tap it around the eye area to moisturize dry, delicate skin + soften the appearance of fine lines."}]}]}

Can beeswax clog pores?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Beeswax has a fairly low comedogenic rating, meaning it's unlikely to clog pores for most people. "}]},{"type":"paragraph","children":[{"type":"text","value":"Structurally, it forms a breathable barrier on the skin rather than a heavy, airtight seal, which is a big part of why it works so differently for slugging than something like petroleum jelly. "}]},{"type":"paragraph","children":[{"type":"text","value":"That said, everyone's skin is different, and those who are especially acne-prone might want to patch test any new beeswax-based product first, just to be safe!"}]}]}

Can I double cleanse with Jelly to Milk Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The Jelly to Milk Cleanser can serve as either step of a double cleanse: use it before a Cleansing Bar or after a Cleansing Oil, depending on your skin’s needs and cleansing ritual."}]}]}

Can I layer Lip Balm with Lip Oil?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! We love layering the two. The Lip Balm works beautifully as a foundational layer to deeply nourish and lock in moisture, while our Lip Oil can be layered on top for a high-shine, glass-like finish – perfect for a pop of extra hydration and a glossy look."}]}]}

Can I practice skin cycling without retinol or strong acids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely! This is exactly what the Primally Pure approach is designed for. A full skin cycling rhythm of clarifying, soothing, exfoliating, and rest nights delivers real results without conventional actives. "}]},{"type":"paragraph","children":[{"type":"text","value":"Natural alternatives like bakuchiol offer retinol-like benefits without barrier disruption."}]}]}

Can I replace my vitamin C, retinol and moisturizer with the Plumping Collection?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes! Rather than layering several individual actives, the Plumping Collection combines bakuchiol to visibly firm and smooth, astaxanthin (shown to be 6000x more effective than vitamin C!) to defend against oxidative stress and even skin tone, and deeply nourishing lipids like grass-fed tallow to replenish the skin barrier. It's an intentionally simplified ritual designed to deliver comprehensive support in fewer steps. "}]}]}

Can I use a tinted face cream with SPF instead of separate sunscreen and foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! A tinted face cream with SPF 30 can replace both a standalone sunscreen and a light-coverage foundation for most daily activities. Sun Serum Tinted SPF 30 delivers broad-spectrum mineral SPF, buildable tint that blurs imperfections, and clinically tested skincare benefits (increased hydration, improved elasticity and radiance) in a single step. For higher UV exposure days, reapplication every two hours still applies regardless of the product use"}]}]}

Can I use Baby Balm inside the diaper area?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm can be applied to the external skin of the diaper area to help create a nourishing barrier against excess moisture + soothe dry, irritated skin. Apply a thin layer to clean, dry skin at diaper changes as needed."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, Baby Balm was intentionally formulated with delicate newborn skin in mind. "}]},{"type":"paragraph","children":[{"type":"text","value":"Its gentle, nutrient-dense formula is free from essential oils + synthetic fragrance and can be used anywhere baby’s skin needs extra moisture, nourishment + barrier support."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm was specifically formulated for delicate infant skin and can be used from birth. Its simple, 6-ingredient formula is made without synthetic fragrance, preservatives or petroleum-derived ingredients and can be applied anywhere baby needs a little extra moisture + soothing support – from dry, sensitive skin to the diaper area, cradle cap + eczema-prone patches."}]}]}

Can I use it if I have acne?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk is formulated to cleanse effectively while supporting the skin barrier."}]}]}

Can I use Jelly to Milk in the morning?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk can be used as a nourishing evening cleanse or as a lighter morning cleanse to refresh and rebalance the skin."}]}]}

Can I use Primally Pure sunscreen on my kids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our "},{"url":"https://primallypure.com/collections/sunscreen","title":"Primally Pure SPF collection","target":"_blank","type":"link","children":[{"type":"text","value":"SPF collection"}]},{"type":"text","value":" is family friendly and the safest option for young skin. Free from industrialized seed oils, synthetic fragrances and harmful chemicals that you definitely don’t want on developing skin/bodies, our formula contains non-nano zinc oxide for mineral-based, broad-spectrum sun protection along with moisturizing tallow, mango butter and beeswax to deeply nourish delicate skin. For your kiddos, we recommend our Unscented SPF products for gentle, essential-oil free SPF protection."}]}]}

Can I use Sun Cream on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Cream SPF 30 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use Sun Stick on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Stick SPF 25 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use the Jelly-to-Milk Cleanser on its own?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"It was designed to work beautifully as a standalone cleanser — especially in the morning, on minimal makeup days, or anytime your skin is feeling sensitive, and you want a gentle cleanser that still leaves you feeling clean. "}]}]}

Can I wear Lip Oil on top of my Sun Lip Balm?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our Sun Lip Balm was developed and tested as a standalone product, which means its SPF protection is confirmed only when used solo. While applying Lip Oil on top shouldn't interfere with the effectiveness, we can’t guarantee the same level of sun protection if used together because it hasn’t been tested that capacity. For best results, we recommend using the Sun Lip Balm on its own when sun protection is your top priority."}]}]}

Can I wear tinted SPF under makeup if I want more coverage?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely. "}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Serum makes a lovely base for days you want to layer more on top. It preps and nourishes skin while the SPF protection is already working underneath."}]}]}

Can Lip + Cheek Tint replace blush and lipstick?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Lip + Cheek Tint is designed to replace both blush and lip color in a simplified makeup routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The buildable formula adds a healthy-looking flush to cheeks and natural color to lips while nourishing the skin with grass-fed tallow, botanical oils, and mineral-based ingredients. Many customers love having one product that delivers skincare benefits, color, and SPF protection in a single step."}]}]}

Can my skin type actually change, or is it just my skin state?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your underlying tendencies (skin type) are mostly stable, but they can shift with age, hormones, and environment. "}]},{"type":"paragraph","children":[{"type":"text","value":"What you notice most day to day is usually your skin state changing in response to stress, climate, and routine. "}]}]}

Can sunlight help with melasma or pigmentation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"It's nuanced, but yes, timing "},{"type":"text","value":"may","italic":true},{"type":"text","value":" matter. "}]},{"type":"paragraph","children":[{"type":"text","value":"The circadian clock plays a direct role in regulating melanin production, and consistent morning light may help stabilize that biology rather than aggravate it the way midday UV exposure can."}]},{"type":"paragraph","children":[{"type":"text","value":"Our founder Bethany experienced noticeable improvement in her melasma after prioritizing morning light as part of her daily ritual. "}]},{"type":"paragraph","children":[{"type":"text","value":"Bur remember, melasma is complex and individual, so this isn't a prescription. But the biology is definitely worth understanding! Read more in our "},{"type":"link","url":"https://primallypure.com/blogs/blog/natural-remedies-for-melasma-and-hyperpigmentation","title":null,"target":null,"children":[{"type":"text","value":"melasma and sun spots blog"}]},{"type":"text","value":"."}]}]}

Can Jelly to Milk Cleanser replace my makeup remover?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many users, yes. Jelly to Milk Cleanser effectively removes light makeup and daily buildup. If you wear heavier or long wear makeup, we recommend double cleansing or using a dedicated makeup remover first."}]}]}

Can tinted skincare replace makeup?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Tinted skincare can replace foundation, blush, lip color, and even daily sunscreen depending on your routine and desired coverage."}]},{"type":"paragraph","children":[{"type":"text","value":"Our formulas provide lightweight, buildable color that helps even skin tone, add warmth, and create a healthy glow without the heavy feel of traditional makeup. If you prefer fuller coverage, tinted skincare also layers beautifully under or alongside makeup."}]}]}

Can tinted SPF replace foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Sun Serum Tinted SPF can replace foundation, moisturizer, and sunscreen in a simplified daily routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The lightweight, buildable formula helps blur the appearance of pores, soften visible redness, and create a naturally radiant finish while providing broad-spectrum SPF 30 protection. Rather than masking the skin, it enhances your complexion with sheer coverage that looks like healthy skin."}]},{"type":"paragraph","children":[{"type":"text","value":"If you prefer fuller coverage, Sun Serum Tinted SPF also creates a beautiful base underneath foundation or concealer."}]}]}

Can you get vitamin D through a window?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"You cannot effectively synthesize vitamin D through a glass window because glass filters out the necessary UVB rays. While UVA rays—which are responsible for skin aging—can still penetrate glass, the specific UVB wavelengths required for vitamin D production are blocked. To receive the benefits of the \"sunshine vitamin,\" you must spend time in direct, unfiltered sunlight."}]}]}

Do I need a whole new routine every season?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not usually. "}]},{"type":"paragraph","children":[{"type":"text","value":"Most people do best keeping their core steps and products they love, then tweaking textures, frequency, or one or two key steps (like cleanser or moisturizer) as their skin state shifts. "}]}]}

Do I need the whole collection, or can I start with just one product?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Every product delivers benefits on its own, but they're intentionally designed to work together. The Plumping Mist provides a drink of water for the skin and replenishes hydration, the Plumping Serum provides concentrated antioxidant protection and collagen support, and the Plumping Cream seals in hydration and replenishes the barrier. Used together, they create a complete ritual that helps skin look firmer, smoother and more radiant over time."}]}]}

Do I need to double cleanse every night?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not always. "}]},{"type":"paragraph","children":[{"type":"text","value":"Double cleansing is especially helpful when you’re wearing SPF and/or makeup, live in a more polluted area, or are prone to congestion and breakouts. "}]},{"type":"paragraph","children":[{"type":"text","value":"On lighter days, a single cleanse may be enough, whether that’s Jelly-to-Milk, a Cleansing Bar, or a thorough cleanse with Cleansing Oil on its own. "}]}]}

Do I need to switch all my products at once?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely not."}]},{"type":"paragraph","children":[{"type":"text","value":"In fact, changing everything overnight can make it harder to tell what’s actually helping your body and what isn’t. It can also create financial and emotional stress. "}]},{"type":"paragraph","children":[{"type":"text","value":"It’s more sustainable and gentler on your skin and budget to make a few thoughtful swaps, give your body time to respond, and build from there. "}]}]}

Do I need to use sunscreen every day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not necessarily. Primally Pure's philosophy emphasizes responsible, intentional sun exposure rather than avoiding the sun completely. Instead of relying on sunscreen at all times, we encourage building skin resilience gradually, seeking shade during peak midday sun, and prioritizing morning and evening sunlight when exposure is gentler and more beneficial. When spending extended time in direct sun, mineral sunscreen and protective clothing can help reduce the risk of overexposure and sunburn."}]}]}

Do I still need a mist and cream/balm afterward if my cleanser is hydrating?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes."}]},{"type":"paragraph","children":[{"type":"text","value":"Even the most hydrating cleanser is still a rinse-off product, which means those benefits don’t stay on the skin for long. "}]},{"type":"paragraph","children":[{"type":"text","value":"Following with a mist and a cream or balm helps lock in water and lipids, supporting long-term barrier resilience."}]}]}

Do I still need to reapply tinted SPF throughout the day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Like all SPF products, Sun Serum Tinted SPF should be reapplied every 2 hours during prolonged sun exposure and after swimming, sweating, or towel drying."}]},{"type":"paragraph","children":[{"type":"text","value":"Regular reapplication is essential for maintaining broad-spectrum SPF 30 protection and helping protect skin from premature aging and sun damage caused by UVA and UVB rays."}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Stick SPF 25 is perfect for on-the-go reapplication without disturbing your look."}]}]}

Does charcoal really get rid of odors?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Activated charcoal eliminates odors through adsorption, a process where its negatively charged, porous surface attracts and traps positively charged odor molecules and bacteria before they can become noticeable. This is a physical, not chemical, process, which is why charcoal deodorant works without artificial masking agents or aluminum salts. In Primally Pure's Charcoal Deodorant, this mechanism is supported by coconut oil's medium-chain fatty acids and eucalyptus and peppermint essential oils, creating a multi-action odor-control system that has earned over 12,000 five-star reviews."}]}]}

Does Jelly to Milk Cleanser replace my Cleansing Oil or Water Based Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Jelly to Milk Cleanser is a glycerin and oil-rich product that can be used in place of either, depending on your preferences and skin's needs. Some customers may alternate between products seasonally, while others may incorporate Jelly to Milk into a double-cleansing routine."}]}]}

Does my diet affect my skin barrier?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely!"}]},{"type":"paragraph","children":[{"type":"text","value":"The fatty acids you eat directly influence the lipid profile available for barrier maintenance and repair. "}]},{"type":"paragraph","children":[{"type":"text","value":"Omega-3-rich foods (like wild caught fish, pasture-raised eggs, grass-fed meats) supportive barrier integrity from "},{"type":"text","value":"within","italic":true},{"type":"text","value":". "}]},{"type":"paragraph","children":[{"type":"text","value":"Refined seed oils and high-sugar diets increase systemic inflammation and also compromise your barrier lipid integrity at a cellular level. "}]}]}

Does sleep really affect my skin barrier?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, it really does!"}]},{"type":"paragraph","children":[{"type":"text","value":"Research shows that good quality sleepers recover from barrier damage 30% faster than poor sleepers. This is because barrier regeneration is ruled by the repair that happens overnight. "}]},{"type":"paragraph","children":[{"type":"text","value":"When your sleep is chronically disrupted, you see an increase in TEWL and compromised barrier function. "}]},{"type":"paragraph","children":[{"type":"text","value":"Protecting your sleep is one of the most impactful things you can do!"}]}]}

Does SPF block vitamin D production?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"In theory, yes. SPF applied thoroughly can reduce vitamin D synthesis. "}]},{"type":"paragraph","children":[{"type":"text","value":"But in practice, most people don't apply enough or reapply consistently, so full blockage is rare. "}]},{"type":"paragraph","children":[{"type":"text","value":"More importantly, the morning light window (before 10am) offers meaningful vitamin D synthesis at a lower UV index, with less damage risk. "}]},{"type":"paragraph","children":[{"type":"text","value":"Prioritizing morning outdoor time before applying SPF is a practical way to support vitamin D naturally while still protecting your skin during peak UV hours. Remember — even 5-10 minutes can help!"}]}]}

Does your diet affect your skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"Blood sugar spikes from high-glycemic foods trigger inflammation and can accelerate collagen breakdown through a process called glycation."}]},{"type":"paragraph","children":[{"type":"text","value":"Processed seed oils and excess alcohol also fuel inflammatory pathways that show up on your face."}]},{"type":"paragraph","children":[{"type":"text","value":"But when you nourish yourself with quality fats, protein, and antioxidant-rich plants, you support barrier function, collagen production, and more even-toned skin."}]}]}

How do hobbies affect skin health?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Honestly, more than you'd think!"}]},{"type":"paragraph","children":[{"type":"text","value":"Chronic stress raises cortisol, and high cortisol degrades the fatty acids and ceramides that make up your skin's barrier. This weakens its ability to repair and also increases inflammation. "}]},{"type":"paragraph","children":[{"type":"text","value":"Scientists have found that hobbies and enjoyable activities lower cortisol. And that translates to skin health in the forms of: less barrier breakdown, less inflammation, and better repair."}]},{"type":"paragraph","children":[{"type":"text","value":"All of this is happening while you're simply enjoying yourself!"}]}]}

Primally Pure Best-Selling Blue Tansy Deodorant on a white background 1.7 oz

Blue Tansy Deodorant Deodorant Primally Pure

Blue Tansy Deodorant Blue Texture made with grass-fed tallow and organic essential oils by Primally Pure

Primally Pure Blue Tansy Deodorant on a striped towel open

Primally Pure Best-Selling Blue Tansy Deodorant on a white background 2.5oz

Best-Seller

Blue Tansy Deodorant

$ 16.00

A soothing, floral deodorant that detoxifies buildup and neutralizes odor with antibacterial ingredients like blue tansy, geranium, and grass-fed tallow. This aluminum-free formula calms irritation, balances skin, and keeps you feeling fresh – naturally.

SIZE: 1.7 oz 2.5 oz

Quantity

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Quantity

how to use ingredients

Product Benefits

Reduces body odor

Detoxifies

Antibacterial + antimicrobial

Soothes irritation

Formulated for sensitive skin

Non-toxic, floral aroma

Natural Deodorant Pit Tips:

- Twist the deodorant up slightly, then remove the protective seal.
- Apply a few swipes to each pit for all-day odor protection.
- Shave armpits at night, apply deodorant in the morning.
- Try dabbing instead of swiping to prevent irritation.

Scented with only organic essential oils to help purify skin, control odor and have a positive impact on your mood and mind, you won’t find any artificial, chemical-filled fragrances (even “natural fragrance”) in our deodorant.

Key Ingredients

Coconut Oil
Learn More

Rich in anti-inflammatory and antibacterial benefits, it helps prevent unwanted odor, calm inflammation and moisturize skin. Packed with medium-chain fatty acids and antimicrobial compounds, it helps keep skin clear of harmful bacteria and support healing.

Tallow from Grass-Fed Cows
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This biocompatible, ethically sourced skin superfood has been a traditional skin remedy for centuries. It mimics the makeup of our skin making it a better biological match for the microbiome. It contains rich concentrations of essential fatty acids, anti-inflammatory and antimicrobial properties to repair the barrier and rebuild moisture.

Beeswax
Learn More

With powerful antiviral, anti-inflammatory, anti-allergenic and antibacterial benefits, it protects skin from infection + irritation while sealing in moisture. Beeswax is also rich in Vitamin A which helps to support lasting hydration and skin healing at a cellular level.

Blue Tansy Essential Oil
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This little yellow flower in the chamomile family minimizes inflammation, discoloration and dryness. High levels of chamazulene (the naturally occurring compound that creates its blue color) make it rich in antioxidants and anti-inflammatory benefits + is potent in skin soothing properties.

All Ingredients

Organic Arrowroot Powder, Organic and Fair Trade Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Kaolin Clay, Essential Oils of Organic Geranium and Organic Blue Tansy, Non-GMO Vitamin E

Detoxify

Body Dry Brush

$20

Refresh

Everything Spray

$24

Eucalyptus + Lavender Body Wash Body Wash Primally Pure

Cleanse

Eucalyptus + Lavender Body Wash

$44

Eucalyptus_LavenderBodyButter2.8oz-PDP.webp

Nourish

Eucalyptus + Lavender Body Butter

$30

We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection.
Our deodorant contains a minimal, mindfully-balanced dose of naturally-mined baking soda (finer grain = less abrasive) to protect from odor and irritation. While baking soda can be abrasive for some skin types, many customers with sensitive skin use this formula with great success. If you have a known baking soda sensitivity, we recommend a patch test or trying our Baking Soda Free Deodorant.
Our commitment to 'actually clean' means setting our own standards: we refuse to formulate with artificial fragrance, aluminum, parabens or other harmful chemicals that disrupt your body's natural balance. Instead, our formulas are mindfully made with a nutrient-rich blend of biocompatible, nourishing ingredients like grass-fed tallow, essential oils and activated charcoal to work with your body, not against it, providing powerful odor defense and holistic wellness without compromise.
Our deodorant has a solid yet soft texture that’s designed to glide effortlessly across the skin without tugging. Unlike gel or spray deodorants, it doesn’t feel wet or sticky, just velvety and nourishing. For a silky-smooth application, let the deodorant warm up against your skin for a second or two before applying as it softens slightly on contact.
The Primally Pure Blue Tansy Deodorant has an herbaceous, floral, and subtly sweet aroma from a soothing blend of organic essential oils. The iconic scent is characterized by Blue Tansy, which lends a unique, restorative herbaceous note, and Geranium, which adds a soft, floral undertone. This combination is highly effective at combating odor while helping to calm inflammation.

Real Customer Reviews

Overall rating: 4.719901 / 5 from 10100 reviews.

AI Generated Review Summary

The Blue Tansy Deodorant is praised for its soothing floral scent, lasting freshness, and non-irritating formula. Customers appreciate its clean, natural ingredients and the absence of aluminum. While some users report rashes, the overall sentiment is positive regarding its effectiveness and skin-friendliness.

Summary topics

Long-lasting Freshness (2%): It was noted by customers that this deodorant smells great and keeps you smelling fresh all day.
Floral Scent (58%): A significant amount of customers expressed appreciation for the amazing and great smell of the Blue Tansy deodorant.
Non-irritating Formula (3%): Customers raved about the product, with many stating that it didn't cause any irritation.
Clean Ingredients (6%): Customers raved about the clean and non-toxic ingredients of the deodorant.
Natural Deodorant (3%): Customers keep praising the deo, describing it as the best natural option on the market.

Review topics: ["color","feels","packaging","issues","husband","ingredients","skin","smells","irritation","quality","fragrance","shipping","clothes","results","texture","price","protection","residue","consistency","deodorant","size","formula","customer service","works","oil","container","coverage","blue tansy","bumps","alternative"].

Review highlights

"No stink, no irritation, soft skin, a clean/fresh scent that lasts - it gets a huge gold star from me!" — Debra R.
"Blue tansy is my favorite scent, it’s fresh and I love knowing the ingredients are safe and beneficial for my skin!" — Jessica S.
"Love the clean ingredients and smell of the blue tansy!" — S

Reviews

It actually works!

"The best natural deodorant you will find! I have tried a lot of natural deodorants, and none of them work like this. I was skeptical to try this because nothing that was truly natural ever worked. We had an exceptionally hot summer with several days over 100 degrees and humid, and I did not smell at all. I will never use anything else. Amazing."

— sleuth1984 (5/5)

Love it!

"Finally, a natural deodorant that actually works! I was just about ready to give up on natural deodorants until I came across the reviews for this one. I can honestly say it smells amazing, and best of all, it keeps me smelling fresh all day long. No unpleasant odors. I'm so glad I gave it a try!"

— Javier M. (5/5)

My favorite scent!!!

"I switched over a lot of products to limit toxin exposure and when it came to my armpits, getting a high quality deodorant was a nonnegotiable!! Primally pure deodorants are amazing and would recommend to all my friends and family. The blue tansy scent is unmatched"

— Holly M. (5/5)

Most deodorants irritate my sensitive

"Most deodorants irritate my sensitive skin and I’m really particular about scents, so I was hesitant to try this out. However, I was not disappointed. I love this product and will forever keep it stocked. Just ordered another deodorant for my husband who also has very sensitive skin - I’m going to convert him to Primally Pure products too."

— Danielle G. (5/5)

Loved it!

"I loved it! It smelled really good and kept me feeling fresh without underarm sweat. Unfortunately, my skin can get quite irritated by certain essential oils, which with this product. So, I ended up giving it to my partner, who uses it every day. He works out a lot, and it keeps his underarms feeling fresh all day. So overall, it’s a great product, and I definitely recommend it!"

— Nea M. (5/5)

"Blue Tansy is THE deodorant for me. It’s pretty much the only one I use anymore, and one of my favorite Primally Pure products overall. I love that I feel good about the ingredients and, most importantly, it actually works for me. I’ve tried the Charcoal too and really like that one, but I always come back to Blue Tansy. I’ve repurchased it multiple times and will definitely keep buying it!"

— Danielle (5/5)

Great smell but darkens skin

"Love the smell of the Blue Tansy and the performance is great - unfortunately I’ve found it causes very dark skin in my underarms, which isn’t a huge issue but I’ve been considering trying other products that don’t darken my skin."

— Ash (4/5)

The best clean deo for my B. O. !

"Get the sampler or just buy one. I don’t think you’ll regret it. Get scents good product. Tansy is very floral. I prefer the lavender or the eucalyptus one. But there’s something for everyone here. Even unscented."

— Kevin L. (5/5)

Texture got sticky over time

"I don't know how long I had this deodorant for, maybe 6-9 months, but the texture got sticky in the last 20% of the container. It was so sticky I couldn't apply it onto my skin. The blue tansy scent is okay. It reminds me of the all-natural mosquito repellents I've smelled in the hippy stores. It did not get rid of my hormonal postpartum odor. I needed to use bentonite clay to rid myself of that. Otherwise, it was a good deodorant. I'm thankful for something safe I could use on my body."

— Belinda (3/5)

Finally! Natural deo that actually works!

"My best friend has been using this deodorant for years and I just never gave it a second thought. My deodorant worked and I was fine with it. However, having a couple kids completely changed that. No matter what I tried, I had the worst armpit odor and it was so frustrating. Decided to give this a try and it has changed my life! I RARLEY have any armpit odor and I am beyond pleased with the overall health of my underarm skin."

— Briana B. (5/5)

Q&A

how to add an item to my subscription order before shipment: You can do a one time add to your subscription order by logging into your account. Once you are in your account, you can scroll down and click "edit subscription", from there you will be able to add a one time addition to your order.
Is the Vitamin E made from corn? Thanks for any help you can provide as I am allergic.: We'd be happy to provide some more info on the addition of non-GMO vitamin e to our products. The non-GMO vitamin e is derived from sugar cane. We do not use any other ingredients that are corn derivatives in our products.
The baking soda used in the formula is there any corn starch used for anti caking? I’m allergic to corn product and am having a heck of a time finding a brand that will work for me and not make all my clothes white: We list all the ingredients on each product page. :)
Hi! Do your deodorants have an expiration date or a timeframe in which you recommend they be used?: We recommend using within 6 months for the freshest experience!
If you've used other natural deodorants with baking soda and struggled with irritation, did you struggle with this one as well?: Thanks for reaching out! All of our deodorant formulas contain baking soda. Our deodorant contains only a small percentage of this super odor eliminator, along with other pit pampering, odor-fighting ingredients. Most people can tolerate it without a problem but in the rare event that they can't, here's what we recommend: Please take a peek at our informative blog post, Irritation From Natural Deodorant and What to Do About It . It’s filled with the best tips and tricks to help prevent and treat any irritation that might pop up. We suggest you try this 3 step system every night for a week or two to maintain your skin’s strength, soothe skin conditions and prevent irritation. Wash pits (and all of your delicate places!) with a mild soap or cleanser that safely cleanses without stripping skin and actually helps to repair skin tissue. Bring your pH levels back into balance and help eliminate odor-causing bacteria with our Everything Spray or apple cider vinegar. Already red and inflamed? Spritz generously on your skin to reduce redness and calm inflammation. Rebuild your moisture barrier with a body butter (or any moisturizer you already have) rich in essential fatty acids and healing oils. You can apply your deodorant as usual in the morning. If you have any further questions or if this doesn't help, please reach back out so that we can help find a resolution.

Helpful Resources

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We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

We use nature’s most precious elements and nothing more.

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

made in the usa

Handcrafted with love in sunny southern California.

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.

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