Primally Pure x Blueprint

Primally Pure x Blueprint

I’m Erik Korem, and Primally Pure is the first skincare company that I implicitly trust to protect and improve my skin's health.

As a former performance coach and sports scientist that has spent a lot of time outdoors in brutal environments, skincare has always been top of mind. Primally Pure is the first skincare company that I implicitly trust to protect and improve my skin's health. Not only are the products made with certified organic ingredients and sourced well, but the products work!






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On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago, and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.









Erik is an expert in sleep and stress resilience, and he is the Founder and CEO of AIM7, a wellness app that provides custom exercise recommendations to improve the outcomes of programs and workouts you already love. It unlocks existing data from wearables and other apps to provide empathetic and scientific guidance that’s perfectly in tune with your mind and body.

Erik Korem