ORGANIC DEODORANT

Natural, non-toxic deodorant that works.

Our non-toxic deodorants are made with simple, organic ingredients that are 100% natural and safe. They are formulated for sensitive skin, with a small amount of baking soda to keep you smelling naturally great (even after a workout). Our natural deodorants have no aluminum, parabens, fragrance, triclosan, talc, propylene glycol, or anything artificial! Shop our full line of organic deodorants below!

SUBSCRIBE + GET FREE SHIPPING ON EVERY ORDER

Non-Toxic Organic Deodorants

Shop
Shop

Compare Our Organic Deodorant to Drugstore Deodorants

From the PP Community

K
Kelsey B.
Verified Buyer
5.0 star rating
02/20/25
I absolutely love this product.
Review by Kelsey B. on 20 Feb 2025 review stating I absolutely love this product.
I absolutely love this product. I was using the Dove aluminum free before and it just wasn’t doing anything for me. When I made the switch I was very hesitant but it does a great job, protects me all day even during workouts! It applies so gently and you don’t need that much. I cannot wait to try the vanilla+almond collection.
M
Marilyn W.
Verified Buyer
5.0 star rating
12/16/24
Love it!
Review by Marilyn W. on 16 Dec 2024 review stating Love it!
Love it! Smells so nice.
C
Courtney S.
Verified Buyer
5.0 star rating
01/07/25
good smell, long lasting
Review by Courtney S. on 7 Jan 2025 review stating good smell, long lasting
love the scent of this one! rubs off a bit on clothing, but worth it to me! big fan of the container!
C
Clare P.
Verified Buyer
5.0 star rating
02/01/25
Finally!
Review by Clare P. on 1 Feb 2025 review stating Finally!
I have tried several non toxic deodorant brands and there is always something I don't love - its sticky in my armpit, it irritates my skin, I have to apply twice a day, it stains my clothes, etc. I have been using this one for 3 weeks now with great results. I chose blue tansy due to my sensitive skin and so far have had zero reaction to it. I only need to apply once a day and I can't even tell it's there! I cringe a little at the price but will buy again knowing the product is high quality both in ingredients and performance.
A
Alyssa R.
Verified Buyer
5.0 star rating
02/22/25
Best deodorant!!!
Review by Alyssa R. on 22 Feb 2025 review stating Best deodorant!!!
The best non-toxic deodorant that actually works. I’ve tried everything for postpartum stink and this is the only thing that has worked so far!
B
Bailey W.
Verified Buyer
5.0 star rating
10/04/24
5 stars
Review by Bailey W. on 4 Oct 2024 review stating 5 stars
Best deoderant around. This is the only clean ingredient deo that worked for my postpartum odor. Smells great too
Z
Zarella S.
Verified Buyer
5.0 star rating
01/13/25
Fav forever!
Review by Zarella S. on 13 Jan 2025 review stating Fav forever!
I always try new scents but this will be my favorite forever! Love the new packaging too!
J
Jennifer M.
Verified Buyer
5.0 star rating
10/29/24
Lasts all day!
Review by Jennifer M. on 29 Oct 2024 review stating Lasts all day!
Love this deodorant! It lasts all day! I normally use Blue Tansy but decided to try this scent out and it’s lovely!
S
Sarah M.
Verified Buyer
5.0 star rating
02/24/25
The GOAT
Review by Sarah M. on 24 Feb 2025 review stating The GOAT
Absolutely love this deodorant! I’ve never struggled with body Oder until the last year or so and have gone without deodorant for many years. With this body Oder change in the last year I tried everything from juice cleanses, supplements, food alterations, underarm masks etc to try and remedy this problem and nothing was helping. I am so GRATEFUL I found Primally Pure, it has helped me SOOO much!!! I no longer worry about body Oder, I have zero underarm small, it’s incredible! I will be buying again.
L
Lydia C.
Verified Buyer
5.0 star rating
12/28/24
Best deodorant I’ve ever used
Review by Lydia C. on 28 Dec 2024 review stating Best deodorant I’ve ever used
This is the most INCREDIBLE deodorant. I tell everybody about it. Best deodorant I’ve ever used, nontoxic or conventional. And it smells so good, much more vanilla with a hint of citrus. I literally want to eat it it smells that good. And I never have to reapply it lasts me all day. :)
S
Sarah R.
Verified Buyer
5.0 star rating
01/17/25
Smells like a spa. Love this scent.
Review by Sarah R. on 17 Jan 2025 review stating Smells like a spa. Love this scent.
Beautiful new scent! Smells like the spa with uplifting citrus. This is up there with Blue Tansy for me. Would definitely buy this scent again. Primally pure is the only natural deodorant that’s ever worked for me and such a win on the clean ingredient list.
S
Shanaea V.
Verified Buyer
5.0 star rating
02/13/25
Something special
Review by Shanaea V. on 13 Feb 2025 review stating Something special
Primally Pure deodorants are by far the best i’ve used. I tell everyone I can to use them. 1. They work. 2. They feel so nice to put on. 3. they smell amazing. This is the 4th scent i’ve tried. I will say I do wish the bergamot came through a little bit more as the eucalyptus is a little heavy for every day.
A
Aly P.
Verified Buyer
5.0 star rating
02/13/25
Worth Every Penny
Review by Aly P. on 13 Feb 2025 review stating Worth Every Penny
I love this deodorant!!!! Everything about it is amazing, I only wish I would have ordered it sooner! I tried many non-toxic deodorants and finally, this one is far and above anything else! The smell is incredible. It lasts all day. If you’re on the fence about trying it, do yourself a favor and just do it! It is worth every penny!
K
Kimberly W.
Verified Buyer
5.0 star rating
01/29/25
Great product
Review by Kimberly W. on 29 Jan 2025 review stating Great product
Great product that actually works!
M
Madeline T.
Verified Buyer
5.0 star rating
11/19/24
I was skeptical. . not anymore!!!
Review by Madeline T. on 19 Nov 2024 review stating I was skeptical. . not anymore!!!
Okay, I have tried natural deodorants. This review is like everyone else's! lol Other natural deodorants either broke me out in a rash or didn’t work. It got to the point traditional deodorant didn’t even work for me.
The quality of this product is beyond amazing!!! I only apply once daily, this scent is great. And literally no BO smell. I am in love.
A
Ashley F.
Verified Buyer
5.0 star rating
12/16/24
So great!!
Review by Ashley F. on 16 Dec 2024 review stating So great!!
Best deodorant! In love with the smell!
E
Emma
5.0 star rating
02/24/25
My go-to deodorant
Review by Emma on 24 Feb 2025 review stating My go-to deodorant
I’ve been using this product for a while and love it so much, my husband finally gave it a try. It is his daily deodorant now as well! We’ve struggled with finding effective non-toxic deodorants so we are really glad to have found this one. We both have it on auto-delivery now!
M
Madeline T.
Verified Buyer
5.0 star rating
02/14/25
Love the scent!!
Review by Madeline T. on 14 Feb 2025 review stating Love the scent!!
I really like this scent!! This is the second one I’ve tried and I love this one. The smell is still very earthy like the bergamot one but I feel it does a better job with odor. I think I’ve found the one I’m sticking with from now on!!
M
Meena M.
Verified Buyer
5.0 star rating
12/16/24
Wow !!!
Review by Meena M. on 16 Dec 2024 review stating Wow !!!
Amazing ingredients !!! Got to dab. Not roll
A
Abigail K.
Verified Buyer
5.0 star rating
10/29/24
Smells like Sweet Tarts/Smarties (USA!)
Review by Abigail K. on 29 Oct 2024 review stating Smells like Sweet Tarts/Smarties (USA!)
I am normally a vanilla citrus deodorant girl, but I thought I'd try this since there were so many amazing reviews. The odor control is even better for me than the vanilla citrus which I loved, but may be due to the addition of the Everything Spray as well. At first I didn't like the smell, but now I just think of Smarties (USA variety lol) every time I put it on. It is definitely blue, but I haven't noticed any problems with my light colored shirts. Definitely smalls like Sweet Tarts/Smarties!!
M
Madeline T.
Verified Buyer
5.0 star rating
02/14/25
Love the scent!!
Review by Madeline T. on 14 Feb 2025 review stating Love the scent!!
I really like this scent!! This is the second one I’ve tried and I love this one. The smell is still very earthy like the bergamot one but I feel it does a better job with odor. I think I’ve found the one I’m sticking with from now on!!
G
Grace N.
Verified Buyer
5.0 star rating
02/22/25
My new go to
Review by Grace N. on 22 Feb 2025 review stating My new go to
Works amazingly. Zero oder all day, and gentle on my sensitive skin.
D
Dana S.
Verified Buyer
5.0 star rating
11/23/24
Primally Pure deodorant is the BEST!!!!
Review by Dana S. on 23 Nov 2024 review stating Primally Pure deodorant is the BEST!!!!
Primally Pure deodorant is the best, clean deo I have found! I first tried the Vanilla Citrus and loved it. Decided to try the Bergamont Eucalyptus and love it too! One container lasts a long time, doesn’t leave stains, smells divine, and once you try it, I don't think you'll ever want to go back to what you were using before!
A
Aly P.
Verified Buyer
5.0 star rating
02/13/25
Worth Every Penny
Review by Aly P. on 13 Feb 2025 review stating Worth Every Penny
I love this deodorant!!!! Everything about it is amazing, I only wish I would have ordered it sooner! I tried many non-toxic deodorants and finally, this one is far and above anything else! The smell is incredible. It lasts all day. If you’re on the fence about trying it, do yourself a favor and just do it! It is worth every penny!
E
Emma E.
Verified Buyer
5.0 star rating
02/05/25
Charcoal Deodorant
Review by Emma E. on 5 Feb 2025 review stating Charcoal Deodorant
I love the smell. It’s non irritating to my under arms. This is the first natural deodorant that has actually worked on me!! I tend to be a very sweaty person, so I was skeptical of this purchase, but it’s worked so well for me!! I’ve tried manyyy natural deodorants and this one is by far the best! Looking forward to trying more primarily pure products.
E
Emma P.
Verified Buyer
5.0 star rating
02/03/25
Never switching back to anything else.
Review by Emma P. on 3 Feb 2025 review stating Never switching back to anything else.
Love love LOVE this stuff. Smells awesome but mainly, it actually works. I’ve been through enough post partums and changing hormones to have tried all the natural deodorants, and this takes the cake. Worth the money 100%
P
P. H.
Verified Buyer
5.0 star rating
01/04/25
Feels fresh and pure!
Review by P. H. on 4 Jan 2025 review stating Feels fresh and pure!
love how fresh and pure this feels! swipes on very easily and the scent is not overbearing. Definitely recommend.
M
Melinda M.
Verified Buyer
5.0 star rating
01/01/25
Like but don’t LOVE
Review by Melinda M. on 1 Jan 2025 review stating Like but don’t LOVE
I love the Vanilla Citrus deodorant so I decided to give this one a try also since it’s listed on the site as a best seller. At first I was worried it would leave blue residue but that wasn’t the case at all. I like the smell of this one but I LOVE the citrus vanilla so will probably go back to that one.
D
Dana S.
Verified Buyer
5.0 star rating
11/23/24
Primally Pure deodorant is the BEST!!!!
Review by Dana S. on 23 Nov 2024 review stating Primally Pure deodorant is the BEST!!!!
Primally Pure deodorant is the best, clean deo I have found! I first tried the Vanilla Citrus and loved it. Decided to try the Bergamont Eucalyptus and love it too! One container lasts a long time, doesn’t leave stains, smells divine, and once you try it, I don't think you'll ever want to go back to what you were using before!
E
Emily W.
Verified Buyer
5.0 star rating
10/15/24
Finally!! Deodorant that works!!
Review by Emily W. on 15 Oct 2024 review stating Finally!! Deodorant that works!!
I’ve tried so many different kinds of aluminum free deodorants from brands like Native, Schmidt’s, Dove, etc. This is the only one that works and keeps me smelling good all day long!! The other plus is that it’s made with such good, high quality ingredients. The blue tansy scent is so nice and refreshing too. My absolute favorite Primally Pure product.
A
Abby R.
Verified Buyer
5.0 star rating
10/04/24
Works great! Highly recommend.
Review by Abby R. on 4 Oct 2024 review stating Works great! Highly recommend.
Works great! Highly recommend.
J
Julia N.
Verified Buyer
5.0 star rating
09/23/24
Great for Guys!
Review by Julia N. on 23 Sep 2024 review stating Great for Guys!
Both my dad and my brother love this deodorant! It has a light smell to it and they will be purchasing again!
Deodorant_Collection_Page_Quote.jpg

“This stuff is the real deal and has literally changed my life.”


“This is my new holy grail product.”


“Thank you for making me a believer that natural deodorants can work.”


the pure promise

flower_icon_d35d626e-dc83-417b-815e-39e88edaa6dd.png

no artificial anything

We use nature’s most precious elements and nothing more.

sustainability_icon_d2c16055-79fb-4d6c-b262-3cf13f3f2e0d.png

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processes ingredients, we take sourcing seriously.

usa_ca_icon_f0f4909e-3b8f-4c80-acb7-89b2ec69596b.png

made in the usa

Handcrafted with love in sunny southern California.

happiness_icon_46ef3101-fe6e-4231-8ad9-d678aee5cd2d.png

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.