Our Founder's Favorite Pregnancy Skincare Products

Summary

Pregnancy can bring big changes to your skin and everyday routine — Primally Pure founder Bethany McDaniel shares the clean skincare products she relied on to nourish dry, stretching skin, ease discomfort, and simplify self-care throughout pregnancy.

  • Baby Balm is Bethany’s go-to for deeply moisturizing growing belly skin, with emu oil and marshmallow root to nourish, soften, and support supple skin as it stretches.
  • Fancy Face Serum (Pregnancy Formula), Sea Soak, Beauty Creams, and Body Butters help address common pregnancy needs, from soothing tired muscles with mineral-rich salts, seaweeds, and clays to replenishing dry skin with rich moisture.
  • Dry Shampoo makes pregnancy self-care more practical, refreshing hair between washes and simplifying the routine when extra rest takes priority.

[ Updated August 2026 ]

Throughout both of my pregnancies, I got asked the same question over and over again: which PP product is your favorite to use while pregnant? And since I don’t have just one, writing a post on my top products to use while pregnant seemed fitting.

Another question that we as a company get asked often is, “Are your products safe to use while pregnant?"

Here's our answer: while there are certainly concerns surrounding the exaggerated use of certain essential oils during pregnancy and breastfeeding, we believe the essential oils used in our products and the dilution rates at which these essential oils are combined with their corresponding carrier oils make all of our products safe choices to use on your skin throughout pregnancy (with the exception of our Fancy Face Serum for which we offer a pregnancy safe version).

But if you’re unsure or iffy about an ingredient for any reason, it’s always a good idea to consult with your health practitioner before use.

Here are some of my favorite pregnancy skincare products!

Baby Balm


My absolute favorite product that I swear by during pregnancy and beyond is our Baby Balm. It’s incredibly effective at preventing stretch marks on growing bellies, and has kept my belly stretch mark free throughout both pregnancies (eating plenty of healthy fats and drinking bone broth or taking collagen peptides also plays a huge role in this). Baby Balm contains grass-fed tallow, emu oil and marshmallow root which deeply moisturize and lubricate the skin – it also multi-tasks an amazing, deeply nourishing eye cream!

Fancy Face Serum (Pregnancy)


I’m a huge fan of facial oils, and our Fancy Face Serum (Pregnancy Formula) lets you keep this nourishing step in your routine throughout pregnancy + breastfeeding. We created this version of our original formula specifically for expecting + nursing mamas, packed with nutrient-dense oils like tamanu, jojoba, sea buckthorn + pomegranate seed to support everything from dryness and discoloration to breakouts + scarring. With all the changes pregnancy can bring to your skin, I love having one simple serum that can support it through every season.

Antioxidant Balm


Pregnancy has made me especially prone to melasma, so our Antioxidant Balm has become new favorite for keeping my complexion bright + even. It’s packed with antioxidant-rich ingredients like astaxanthin to help defend against oxidative damage, support skin repair + fade the look of stubborn pigmentation, while deeply nourishing my skin with grass-fed tallow. I love applying a generous layer before bed and letting all that goodness work while I sleep.

Bath Soaks


Another one of my top pregnancy products is our Sea Soak, which contains precious salts, seaweeds and clays to relax sore muscles and provide the skin and body with vital minerals. It’s the perfect way to unwind and squeeze a bit of self-care into your day which is so necessary for all of us – especially during pregnancy! And if you're more of a floral lover, you've got to try our Flower Bath infused with lavender, rose and moisturizing coconut milk. :)

Creams + Body Butters


Our tallow-based Facial Creams and Body Butters are also go-to’s for me while pregnant. One thing I’ve experienced with all of my pregnancies is dry skin everywhere – on my legs, my hands, face…literally everywhere. All of these products work wonders in deeply nourishing the skin and preventing + correcting dryness.

Blue Tansy Body Oil


Pregnancy is one of those seasons when my skin craves all the extra nourishment, and our Blue Tansy Body Oil is one of my favorite ways to give it some extra love. Blue tansy has always been of my absolute favorite aromas – its sweet, herbaceous scent has such a calming effect on my mind + mood, while the deeply nourishing oils help moisturize and support stretching skin. I love massaging it into my belly + body after showering (even layering before our decadent Body Butters!) as a simple way to care for my skin + connect with baby.

Sun Cream SPF 30


I’m a big believer in getting plenty of sunshine (especially during pregnancy!), but for long days outdoors, our Sun Cream SPF 30 is always within reach. It uses non-nano zinc oxide for broad-spectrum mineral protection + nourishing ingredients like grass-fed tallow, so I can protect my skin without the questionable chemical filters found in conventional sunscreen. One less thing to worry about when I’m soaking up some much-needed vitamin D with my growing belly. P.S. If you want a little skin-enhancing tint in your facial SPF, you have to try our new Sun Serum Tinted SPF 30!

Natural Dry Shampoo


Our Dry Shampoo has been hugely helpful for me while pregnant. Since I need more sleep than normal right now, showers are often the first thing to get cut from my schedule. And as a result, most days I’m either wearing a hat or have a pound of dry shampoo in my hair.

Aluminum-Free Deodorant


Of course, I can’t talk about pregnancy favorites without mentioning Deodorant – the very first product I ever formulated! With all the hormonal changes (and extra sweating ;)) that can come with pregnancy, a non-toxic, aluminum-free deodorant that actually works is an absolute must for me. It keeps me feeling fresh without aluminum, parabens + artificial fragrance, so it’s one less thing I have to think twice about during this season.

I hope this has been helpful! I know everyone’s skincare needs are so different especially during pregnancy. But this is what’s working well for me at the moment – thanks so much for reading!

Primally Pure Founder Bethany McDaniel is expecting baby girl #2 and is sharing the pregnancy skincare products she swears by in this post. | Primally Pure Skincare

Bethany McDaniel

Bethany is the Founder of Primally Pure and lives in Southern California with her husband and three children. Having used all sorts of harsh prescription creams to treat her acne as a teenager and young adult (and dealing with red, raw, irritated skin as a result), Bethany was blown away by the effects she eventually experienced after ditching the harsh chemicals and replacing them with natural ingredients. Bethany’s journey inspired her to start Primally Pure (with an initial $250 order for ingredients + supplies) to help others experience the benefits of using clean products. In addition to leading the Pure Team, envisioning new product ideas, and co-hosting the Grounded Wellness Podcast, Bethany is passionate about all things clean living as well as taking regular tropical vacations with her family to reset + refresh.

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