When do I use Soothing Serum in my routine?

Massage 1 pump of the Soothing Serum onto face, neck, and decollete after cleansing and toning (while skin is still damp) and finish with your cream or balm. Apply morning and night to allow the restorative herbs and oils to help rebuild moisture and calm inflammation around the clock.

Is Soothing Serum suitable for all skin types?

The Soothing Serum is formulated with anti-inflammatory ingredients that are beneficial for all skin states, but it’s specifically designed for skin states prone to sensitivity, redness, irritation, and dehydration. Its lightweight, nourishing blend is absorbed easily, making it highly effective for restoring a compromised skin barrier and reducing redness.

What does Soothing Serum smell like?

The Soothing Serum has a soft herbaceous and slightly woodsy aroma from organic Blue Tansy, Sandalwood, and Spike Lavender essential oils. This aroma profile not only provides a grounding, earthy aroma but also offers therapeutic benefits to promote calm and ease.

Any tips for getting the product out more easily?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If the tube feels a bit firm, especially in cooler temperatures, that’s totally normal! Our formula can become more solid when it’s cold. "}]},{"type":"paragraph","children":[{"type":"text","value":"Letting the tube warm up between your hands for a few minutes will help it soften and make it much easier to squeeze out. Also don’t forget to remove the seal on the bottle."}]}]}

Are essential oils safe in skincare?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Essential oils are powerful plant medicines that are safe and highly beneficial when properly diluted and sourced with integrity. At Primally Pure, we use only high-quality, organic essential oils for their therapeutic properties and natural scent, ensuring they are balanced within our formulas to avoid irritation even for sensitive skin types."}]}]}

Are Primally Pure’s SPF products recommended for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Formulated with restorative fatty acids from grass-fed tallow, moisturizing mango butter and vitamin-rich beeswax, our SPF not only provides a sun barrier, but it protects the skin barrier. If you experience skin sensitivities, we suggest our Unscented SPF products for gentle, essential-oil free and deeply nourishing SPF protection."}]}]}

Are Primally Pure’s tinted products safe for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare products are formulated with sensitive skin in mind and are free from many common irritants, including artificial fragrance, synthetic dyes, chemical sunscreen filters, silicones, and harsh preservatives."}]},{"type":"paragraph","children":[{"type":"text","value":"Our Sun Serum Tinted SPF was clinically tested and proven to be gentle enough for sensitive skin. Each formula is built on a nourishing foundation of grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide to help support the skin barrier rather than disrupt it."}]}]}

Are these products safe during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Mineral SPF with non-nano zinc oxide is widely considered the safest sunscreen option during pregnancy since it doesn’t absorb into the bloodstream. "}]},{"type":"paragraph","children":[{"type":"text","value":"But as always, check with your doctor for personal guidance. "}]}]}

Are your tinted products suitable for acne-prone skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare formulas are designed to be lightweight, breathable, and supportive of overall skin health."}]},{"type":"paragraph","children":[{"type":"text","value":"Unlike many conventional tinted products that rely on silicones, synthetic ingredients, and heavily processed oils, our formulas feature skin-supportive ingredients like grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide. Many customers with acne-prone or easily congested skin appreciate being able to simplify their routine while still achieving natural-looking coverage and a healthy glow."}]}]}

Can activated charcoal help with body odor?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Activated charcoal is highly porous, which gives it an exceptional surface area for trapping volatile odor compounds and bacteria that cause underarm smell. Studies on activated charcoal's adsorptive properties confirm its ability to bind organic compounds on contact. In Primally Pure's formula, activated charcoal works alongside essential oils of eucalyptus and peppermint (both of which have documented antibacterial activity) to neutralize odor at the source rather than masking it with synthetic fragrance."}]}]}

Can Baby Balm be used as an eye cream during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm is essential oil-free and can be used as a deeply nourishing eye cream throughout pregnancy. Warm the tiniest amount between your fingertips and gently tap it around the eye area to moisturize dry, delicate skin + soften the appearance of fine lines."}]}]}

Can beeswax clog pores?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Beeswax has a fairly low comedogenic rating, meaning it's unlikely to clog pores for most people. "}]},{"type":"paragraph","children":[{"type":"text","value":"Structurally, it forms a breathable barrier on the skin rather than a heavy, airtight seal, which is a big part of why it works so differently for slugging than something like petroleum jelly. "}]},{"type":"paragraph","children":[{"type":"text","value":"That said, everyone's skin is different, and those who are especially acne-prone might want to patch test any new beeswax-based product first, just to be safe!"}]}]}

Can I double cleanse with Jelly to Milk Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The Jelly to Milk Cleanser can serve as either step of a double cleanse: use it before a Cleansing Bar or after a Cleansing Oil, depending on your skin’s needs and cleansing ritual."}]}]}

Can I layer Lip Balm with Lip Oil?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! We love layering the two. The Lip Balm works beautifully as a foundational layer to deeply nourish and lock in moisture, while our Lip Oil can be layered on top for a high-shine, glass-like finish – perfect for a pop of extra hydration and a glossy look."}]}]}

Can I practice skin cycling without retinol or strong acids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely! This is exactly what the Primally Pure approach is designed for. A full skin cycling rhythm of clarifying, soothing, exfoliating, and rest nights delivers real results without conventional actives. "}]},{"type":"paragraph","children":[{"type":"text","value":"Natural alternatives like bakuchiol offer retinol-like benefits without barrier disruption."}]}]}

Can I replace my vitamin C, retinol and moisturizer with the Plumping Collection?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes! Rather than layering several individual actives, the Plumping Collection combines bakuchiol to visibly firm and smooth, astaxanthin (shown to be 6000x more effective than vitamin C!) to defend against oxidative stress and even skin tone, and deeply nourishing lipids like grass-fed tallow to replenish the skin barrier. It's an intentionally simplified ritual designed to deliver comprehensive support in fewer steps. "}]}]}

Can I use a tinted face cream with SPF instead of separate sunscreen and foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! A tinted face cream with SPF 30 can replace both a standalone sunscreen and a light-coverage foundation for most daily activities. Sun Serum Tinted SPF 30 delivers broad-spectrum mineral SPF, buildable tint that blurs imperfections, and clinically tested skincare benefits (increased hydration, improved elasticity and radiance) in a single step. For higher UV exposure days, reapplication every two hours still applies regardless of the product use"}]}]}

Can I use Baby Balm inside the diaper area?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm can be applied to the external skin of the diaper area to help create a nourishing barrier against excess moisture + soothe dry, irritated skin. Apply a thin layer to clean, dry skin at diaper changes as needed."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, Baby Balm was intentionally formulated with delicate newborn skin in mind. "}]},{"type":"paragraph","children":[{"type":"text","value":"Its gentle, nutrient-dense formula is free from essential oils + synthetic fragrance and can be used anywhere baby’s skin needs extra moisture, nourishment + barrier support."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm was specifically formulated for delicate infant skin and can be used from birth. Its simple, 6-ingredient formula is made without synthetic fragrance, preservatives or petroleum-derived ingredients and can be applied anywhere baby needs a little extra moisture + soothing support – from dry, sensitive skin to the diaper area, cradle cap + eczema-prone patches."}]}]}

Can I use it if I have acne?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk is formulated to cleanse effectively while supporting the skin barrier."}]}]}

Can I use Jelly to Milk in the morning?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk can be used as a nourishing evening cleanse or as a lighter morning cleanse to refresh and rebalance the skin."}]}]}

Can I use Primally Pure sunscreen on my kids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our "},{"url":"https://primallypure.com/collections/sunscreen","title":"Primally Pure SPF collection","target":"_blank","type":"link","children":[{"type":"text","value":"SPF collection"}]},{"type":"text","value":" is family friendly and the safest option for young skin. Free from industrialized seed oils, synthetic fragrances and harmful chemicals that you definitely don’t want on developing skin/bodies, our formula contains non-nano zinc oxide for mineral-based, broad-spectrum sun protection along with moisturizing tallow, mango butter and beeswax to deeply nourish delicate skin. For your kiddos, we recommend our Unscented SPF products for gentle, essential-oil free SPF protection."}]}]}

Can I use Sun Cream on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Cream SPF 30 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use Sun Stick on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Stick SPF 25 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use the Jelly-to-Milk Cleanser on its own?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"It was designed to work beautifully as a standalone cleanser — especially in the morning, on minimal makeup days, or anytime your skin is feeling sensitive, and you want a gentle cleanser that still leaves you feeling clean. "}]}]}

Can I wear Lip Oil on top of my Sun Lip Balm?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our Sun Lip Balm was developed and tested as a standalone product, which means its SPF protection is confirmed only when used solo. While applying Lip Oil on top shouldn't interfere with the effectiveness, we can’t guarantee the same level of sun protection if used together because it hasn’t been tested that capacity. For best results, we recommend using the Sun Lip Balm on its own when sun protection is your top priority."}]}]}

Can I wear tinted SPF under makeup if I want more coverage?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely. "}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Serum makes a lovely base for days you want to layer more on top. It preps and nourishes skin while the SPF protection is already working underneath."}]}]}

Can Lip + Cheek Tint replace blush and lipstick?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Lip + Cheek Tint is designed to replace both blush and lip color in a simplified makeup routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The buildable formula adds a healthy-looking flush to cheeks and natural color to lips while nourishing the skin with grass-fed tallow, botanical oils, and mineral-based ingredients. Many customers love having one product that delivers skincare benefits, color, and SPF protection in a single step."}]}]}

Can my skin type actually change, or is it just my skin state?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your underlying tendencies (skin type) are mostly stable, but they can shift with age, hormones, and environment. "}]},{"type":"paragraph","children":[{"type":"text","value":"What you notice most day to day is usually your skin state changing in response to stress, climate, and routine. "}]}]}

Can sunlight help with melasma or pigmentation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"It's nuanced, but yes, timing "},{"type":"text","value":"may","italic":true},{"type":"text","value":" matter. "}]},{"type":"paragraph","children":[{"type":"text","value":"The circadian clock plays a direct role in regulating melanin production, and consistent morning light may help stabilize that biology rather than aggravate it the way midday UV exposure can."}]},{"type":"paragraph","children":[{"type":"text","value":"Our founder Bethany experienced noticeable improvement in her melasma after prioritizing morning light as part of her daily ritual. "}]},{"type":"paragraph","children":[{"type":"text","value":"Bur remember, melasma is complex and individual, so this isn't a prescription. But the biology is definitely worth understanding! Read more in our "},{"type":"link","url":"https://primallypure.com/blogs/blog/natural-remedies-for-melasma-and-hyperpigmentation","title":null,"target":null,"children":[{"type":"text","value":"melasma and sun spots blog"}]},{"type":"text","value":"."}]}]}

Can Jelly to Milk Cleanser replace my makeup remover?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many users, yes. Jelly to Milk Cleanser effectively removes light makeup and daily buildup. If you wear heavier or long wear makeup, we recommend double cleansing or using a dedicated makeup remover first."}]}]}

Can tinted skincare replace makeup?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Tinted skincare can replace foundation, blush, lip color, and even daily sunscreen depending on your routine and desired coverage."}]},{"type":"paragraph","children":[{"type":"text","value":"Our formulas provide lightweight, buildable color that helps even skin tone, add warmth, and create a healthy glow without the heavy feel of traditional makeup. If you prefer fuller coverage, tinted skincare also layers beautifully under or alongside makeup."}]}]}

Can tinted SPF replace foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Sun Serum Tinted SPF can replace foundation, moisturizer, and sunscreen in a simplified daily routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The lightweight, buildable formula helps blur the appearance of pores, soften visible redness, and create a naturally radiant finish while providing broad-spectrum SPF 30 protection. Rather than masking the skin, it enhances your complexion with sheer coverage that looks like healthy skin."}]},{"type":"paragraph","children":[{"type":"text","value":"If you prefer fuller coverage, Sun Serum Tinted SPF also creates a beautiful base underneath foundation or concealer."}]}]}

Can you get vitamin D through a window?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"You cannot effectively synthesize vitamin D through a glass window because glass filters out the necessary UVB rays. While UVA rays—which are responsible for skin aging—can still penetrate glass, the specific UVB wavelengths required for vitamin D production are blocked. To receive the benefits of the \"sunshine vitamin,\" you must spend time in direct, unfiltered sunlight."}]}]}

Do I need a whole new routine every season?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not usually. "}]},{"type":"paragraph","children":[{"type":"text","value":"Most people do best keeping their core steps and products they love, then tweaking textures, frequency, or one or two key steps (like cleanser or moisturizer) as their skin state shifts. "}]}]}

Do I need the whole collection, or can I start with just one product?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Every product delivers benefits on its own, but they're intentionally designed to work together. The Plumping Mist provides a drink of water for the skin and replenishes hydration, the Plumping Serum provides concentrated antioxidant protection and collagen support, and the Plumping Cream seals in hydration and replenishes the barrier. Used together, they create a complete ritual that helps skin look firmer, smoother and more radiant over time."}]}]}

Do I need to double cleanse every night?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not always. "}]},{"type":"paragraph","children":[{"type":"text","value":"Double cleansing is especially helpful when you’re wearing SPF and/or makeup, live in a more polluted area, or are prone to congestion and breakouts. "}]},{"type":"paragraph","children":[{"type":"text","value":"On lighter days, a single cleanse may be enough, whether that’s Jelly-to-Milk, a Cleansing Bar, or a thorough cleanse with Cleansing Oil on its own. "}]}]}

Do I need to switch all my products at once?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely not."}]},{"type":"paragraph","children":[{"type":"text","value":"In fact, changing everything overnight can make it harder to tell what’s actually helping your body and what isn’t. It can also create financial and emotional stress. "}]},{"type":"paragraph","children":[{"type":"text","value":"It’s more sustainable and gentler on your skin and budget to make a few thoughtful swaps, give your body time to respond, and build from there. "}]}]}

Do I need to use sunscreen every day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not necessarily. Primally Pure's philosophy emphasizes responsible, intentional sun exposure rather than avoiding the sun completely. Instead of relying on sunscreen at all times, we encourage building skin resilience gradually, seeking shade during peak midday sun, and prioritizing morning and evening sunlight when exposure is gentler and more beneficial. When spending extended time in direct sun, mineral sunscreen and protective clothing can help reduce the risk of overexposure and sunburn."}]}]}

Do I still need a mist and cream/balm afterward if my cleanser is hydrating?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes."}]},{"type":"paragraph","children":[{"type":"text","value":"Even the most hydrating cleanser is still a rinse-off product, which means those benefits don’t stay on the skin for long. "}]},{"type":"paragraph","children":[{"type":"text","value":"Following with a mist and a cream or balm helps lock in water and lipids, supporting long-term barrier resilience."}]}]}

Do I still need to reapply tinted SPF throughout the day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Like all SPF products, Sun Serum Tinted SPF should be reapplied every 2 hours during prolonged sun exposure and after swimming, sweating, or towel drying."}]},{"type":"paragraph","children":[{"type":"text","value":"Regular reapplication is essential for maintaining broad-spectrum SPF 30 protection and helping protect skin from premature aging and sun damage caused by UVA and UVB rays."}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Stick SPF 25 is perfect for on-the-go reapplication without disturbing your look."}]}]}

Does charcoal really get rid of odors?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Activated charcoal eliminates odors through adsorption, a process where its negatively charged, porous surface attracts and traps positively charged odor molecules and bacteria before they can become noticeable. This is a physical, not chemical, process, which is why charcoal deodorant works without artificial masking agents or aluminum salts. In Primally Pure's Charcoal Deodorant, this mechanism is supported by coconut oil's medium-chain fatty acids and eucalyptus and peppermint essential oils, creating a multi-action odor-control system that has earned over 12,000 five-star reviews."}]}]}

Does Jelly to Milk Cleanser replace my Cleansing Oil or Water Based Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Jelly to Milk Cleanser is a glycerin and oil-rich product that can be used in place of either, depending on your preferences and skin's needs. Some customers may alternate between products seasonally, while others may incorporate Jelly to Milk into a double-cleansing routine."}]}]}

Does my diet affect my skin barrier?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely!"}]},{"type":"paragraph","children":[{"type":"text","value":"The fatty acids you eat directly influence the lipid profile available for barrier maintenance and repair. "}]},{"type":"paragraph","children":[{"type":"text","value":"Omega-3-rich foods (like wild caught fish, pasture-raised eggs, grass-fed meats) supportive barrier integrity from "},{"type":"text","value":"within","italic":true},{"type":"text","value":". "}]},{"type":"paragraph","children":[{"type":"text","value":"Refined seed oils and high-sugar diets increase systemic inflammation and also compromise your barrier lipid integrity at a cellular level. "}]}]}

Does sleep really affect my skin barrier?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, it really does!"}]},{"type":"paragraph","children":[{"type":"text","value":"Research shows that good quality sleepers recover from barrier damage 30% faster than poor sleepers. This is because barrier regeneration is ruled by the repair that happens overnight. "}]},{"type":"paragraph","children":[{"type":"text","value":"When your sleep is chronically disrupted, you see an increase in TEWL and compromised barrier function. "}]},{"type":"paragraph","children":[{"type":"text","value":"Protecting your sleep is one of the most impactful things you can do!"}]}]}

Does SPF block vitamin D production?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"In theory, yes. SPF applied thoroughly can reduce vitamin D synthesis. "}]},{"type":"paragraph","children":[{"type":"text","value":"But in practice, most people don't apply enough or reapply consistently, so full blockage is rare. "}]},{"type":"paragraph","children":[{"type":"text","value":"More importantly, the morning light window (before 10am) offers meaningful vitamin D synthesis at a lower UV index, with less damage risk. "}]},{"type":"paragraph","children":[{"type":"text","value":"Prioritizing morning outdoor time before applying SPF is a practical way to support vitamin D naturally while still protecting your skin during peak UV hours. Remember — even 5-10 minutes can help!"}]}]}

Does your diet affect your skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"Blood sugar spikes from high-glycemic foods trigger inflammation and can accelerate collagen breakdown through a process called glycation."}]},{"type":"paragraph","children":[{"type":"text","value":"Processed seed oils and excess alcohol also fuel inflammatory pathways that show up on your face."}]},{"type":"paragraph","children":[{"type":"text","value":"But when you nourish yourself with quality fats, protein, and antioxidant-rich plants, you support barrier function, collagen production, and more even-toned skin."}]}]}

How do hobbies affect skin health?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Honestly, more than you'd think!"}]},{"type":"paragraph","children":[{"type":"text","value":"Chronic stress raises cortisol, and high cortisol degrades the fatty acids and ceramides that make up your skin's barrier. This weakens its ability to repair and also increases inflammation. "}]},{"type":"paragraph","children":[{"type":"text","value":"Scientists have found that hobbies and enjoyable activities lower cortisol. And that translates to skin health in the forms of: less barrier breakdown, less inflammation, and better repair."}]},{"type":"paragraph","children":[{"type":"text","value":"All of this is happening while you're simply enjoying yourself!"}]}]}

How do hormones and my cycle affect my skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your skin cycles with your hormones. "}]},{"type":"paragraph","children":[{"type":"text","value":"Estrogen supports collagen and hydration. So when it’s higher (follicular and ovulatory phases), your skin tends to look clearer and more radiant. "}]},{"type":"paragraph","children":[{"type":"text","value":"When progesterone rises pre-period, oil production increases and breakouts along the chin and jaw are common."}]},{"type":"paragraph","children":[{"type":"text","value":"During your period, lower estrogen can make skin more sensitive and dry."}]},{"type":"paragraph","children":[{"type":"text","value":"And major hormonal changes like postpartum or perimenopause often trigger recalibration periods for the skin."}]}]}

How do I apply tinted SPF for the most natural finish?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Warm a small amount between your fingertips before applying. This makes blending much easier and more natural-looking. "}]},{"type":"paragraph","children":[{"type":"text","value":"Press and blend outward from the center of your face rather than rubbing. Build lightly where you want more coverage and let it sheer out naturally everywhere else."}]}]}

Soothing Serum

$ 48.00

CALM. RESTORE. PROTECT.

Formulated with pumpkin seed oil, tamanu oil, and gotu kola, this soothing serum rebuilds hydration, calms redness, and supports the skin barrier. Rich in antioxidants and essential fatty acids, it helps reduce inflammation and strengthen skin against environmental stressors – leaving your complexion clear, balanced, and comforted.

Not sure which serum is best for you? Click here to find your perfect match.

SIZE: .5 oz 1 oz

Quantity

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Quantity

how to use ingredients

Product Benefits

Strengthens skin tissue

Targets inflammation and redness

Enhances hyaluronic acid

Delivers antioxidant protection

How to Use Soothing Serum

After cleansing and toning, massage 1-2 pumps onto face, neck and décolleté morning and night for a supple + soothed complexion.

AM: Apply after toning for lightweight daily hydration.
PM: Apply after cleansing + toning then follow with cream for ultimate overnight repair.

A deeply nourishing blend of calming and anti-inflammatory compounds fortified with essential fatty acids to restore a compromised skin barrier along with minerals + amino acids to strengthen skin tissue, the serum targets inflammation and redness to intensely improve hydration and healing.

Good For

Sensitive Skin
Hydration
Redness

Key Ingredients

Pumpkin Seed Oil
Learn More

Contains an impressive profile of antioxidants, fatty acids, vitamins A + C, and minerals such as zinc to visibly reduce inflammation, protect + repair free radical damage, and create clearer, more youthful skin.

Gotu Kola
Learn More

This powerful skin healer is highly anti-inflammatory, antimicrobial and soothing while stimulating collagen synthesis and hyaluronic acid production. Beneficial for promoting wound healing and restoring the skin barrier it supports more calm, clear and youthful skin.

Tamanu Oil
Learn More

Widely renowned for its unrivaled healing properties, and large amounts of research have proven it to be extremely effective in helping with skin issues such as scarring, minor sores/cuts, acne, rashes, and more. The tamanu tree is indigenous to Southeast Asia and natives believe it to be a sacred gift of nature.

Blue Tansy Essential Oil
Learn More

This little yellow flower in the chamomile family minimizes inflammation, discoloration and dryness. High levels of chamazulene (the naturally occurring compound that creates its blue color) make it rich in antioxidants and anti-inflammatory benefits + is potent in skin soothing properties.

All Ingredients

Organic Jojoba Oil, Organic Pomegranate Seed Oil, Organic Pumpkin Seed Oil, Squalane Oil (from olives), Organic Evening Primrose Oil, Essential Oils of Organic Blue Tansy, Organic Sandalwood, Organic Rosemary and Organic Spike Lavender, Organic Tamanu Oil, Organic Gotu Kola, Organic Ashwagandha, Pau D'Arco, Organic Yarrow, Organic Marshmallow Root, Organic Rosemary Extract, Non-GMO Vitamin E

SHOP THE BUNDLE

Prevent

Double Cleansing Kit (Soothing)

$ 44 $40

Hydrate

Soothing Mist

$26

Correct

Soothing Serum

$48

Black jar of Primally Pure Soothing Cream on a white background

Replenish

Soothing Cream

$44

Massage 1 pump of the Soothing Serum onto face, neck, and decollete after cleansing and toning (while skin is still damp) and finish with your cream or balm. Apply morning and night to allow the restorative herbs and oils to help rebuild moisture and calm inflammation around the clock.
The Soothing Serum is formulated with anti-inflammatory ingredients that are beneficial for all skin states, but it’s specifically designed for skin states prone to sensitivity, redness, irritation, and dehydration. Its lightweight, nourishing blend is absorbed easily, making it highly effective for restoring a compromised skin barrier and reducing redness.
The Soothing Serum has a soft herbaceous and slightly woodsy aroma from organic Blue Tansy, Sandalwood, and Spike Lavender essential oils. This aroma profile not only provides a grounding, earthy aroma but also offers therapeutic benefits to promote calm and ease.

Real Customer Reviews

Overall rating: 4.8485274 / 5 from 2139 reviews.

AI Generated Review Summary

This soothing serum, enriched with pumpkin seed oil, tamanu oil, and gotu kola, is praised for its ability to rebuild hydration, calm redness, and support the skin barrier. Customers appreciate its amazing feel, divine smell, and noticeable difference in their skin's appearance. The product is also lauded for its clean ingredients and how it pairs well with other skincare items.

Summary topics

Skin Feel (25%): A significant number of customers brought up that the product feels amazing, soft, and great on their skin.
Skin Appearance (4%): Customers raved about how this product made their skin look amazing, refreshed, and hydrated.
Redness Reduction (5%): Customers expressed appreciation for the product's ability to reduce redness and irritation in their skin.
Product Scent (35%): Many customers appreciated the amazing and divine smell of the product, with some describing it as divine.

Review topics: ["size","color","weight","smells","feels","quality","husband","issues","improvement","results","looks","shipping","packaging","texture","skin","price","amount","face","redness","serum","ingredients","oil","absorbs","cream","glow","breakouts","irritation","lines","acne","formula"].

Review highlights

"The smell is so nice and it also makes my skin look glowy and healthy." — Rebekah
"My skin feels amazing, the smell is absolutely delightful, and the experience is so calming." — Brittany G.
"I love the smell of this it’s so relaxing and it feels so good on my skin and my face absorbs its so well." — Jamie J.

Reviews

Love the company but ….

"I love this company but these serums and balms/creams do not like my skin. My skin does look so gooey and they smell good but my pores get so clogged and I break out. I have tried several different of them many times and unfortunately it just doesn’t work for me."

— Tara M. (3/5)

Serums to Nourish and Protect

"Love the serums and the Soothing Serum is one of my favourite "go-to" products. It calms my skin almost immediately and also maintains a protective very fine layer on my skin. Two drops is all I need for total coverage. I also love the size as it's good for travel plus daily usage. The Soothing Mist is also a brilliant companion to use before the serum."

— Evie W. (5/5)

Very Soothing, Weird Smell

"Really like how this makes my skin feel! I have dry, easily irritated skin so this definitely helps! Only took off one star because I don’t like the smell. It smells really weird to me so I don’t think I will purchase again, but I do think it’s helped hydrate my dry skin!"

— Allie C. (4/5)

Greatly Soothing

"This soothing serum is helpful when doing Gua Sha on a cleansed and toned face. It calms the inflammation and puffiness when circulating the blood flow to the sensitive areas of the face. It provides support by calming irritated skin and aiding in lymphatic drainage. It will congeal in colder climates."

— Rebecca P. (4/5)

This is my first time

"This is my first time trying this product. I just started using it so I haven't really noticed a difference in my skin but I like the way it feels after it's applied."

— Laura D. (5/5)

A Delightful Serum

"This is a lovely, lightweight serum. It soaks in really quickly and the blue tanzy smell is delightful. I have really sensitive skin and was so impressed that I didn't have any sort of breakout or reaction to it. I will definitely be purchasing it again"

— Ashton M. (5/5)

Great serum!

"Love the quality natural ingredients in this serum. I feel it makes my face feel more soft and hydrated plus the smell is nice too."

— Brenda V. (5/5)

Helps with preteens breakouts

"My preteen gets minor breakouts, so we’re using an acne cleanser, which can dry out her skin a little bit. She uses the soothe serum as well as the clarifying serum after she washes her face. Her skin has calmed down greatly, and a lot of her breakouts have gone away. Don’t shy away from a serum just because you have breakouts."

— Allyson T. (5/5)

I love that the Soothing

"I love that the Soothing Serum is free of toxic ingredients. A little goes a long way. I use in the morning."

— Sheryl D. (5/5)

Was using a different serum

"Was using a different serum but need a change and I love the soothing serum as in jut a short amount of time my face fed so much better"

— Tracie C. (5/5)

Q&A

Can I use this after retinol at night? Trying to fit this into my nightly routine.: We recommend talking with your healthcare professional to see which ingredients are ok to mix and use for your skin. :)
Are there any serums that aren't high in PUFAs? I've been a long-time customer but trying to change up to a low PUFA routine.: Thank you so much for taking the time to reach out to us regarding PUFAs. We completely understand where you’re coming from and we agree that PUFAs should be approached with caution and, in many cases, avoided completely. Not all PUFAs are harmful - but because of the fragile nature of polyunsaturated fatty acids, they can easily become harmful if they are damaged from extraction methods or poor storage. For example, fish oil is a PUFA, but it can be a great supplement as long as it’s high quality, properly stored, and extracted without heat or chemicals. It’s no secret that we are big fans of using high-quality fats in our skincare products! We love saturated fats such as coconut oil, tallow, and many others. We also use a variety of polyunsaturated nut and seed-based oils. All of the oils we use are high quality and cold-pressed (unlike the vast majority of PUFAs used in the food industry, which are almost always subject to extreme damage and oxidation during extraction and cooking methods). The oils we use have not been exposed to high temperatures or chemical extraction. Obtaining these high-quality oils is costly, but it’s an expense that we consider to be essential. We store most of our oils in amber colored glass which also helps to prevent oxidation. Additionally, we add Vitamin e, a potent antioxidant, to help further protect our products from oxidation. The labels on these products state that they are best if used within 6 months and we do suggest following that guideline. We suggest being mindful of the PUFAs that you use internally and externally. It’s important to check the quality by ensuring that the oils are cold-pressed and properly stored during every step of the supply chain process. We hope this gives you a glimpse into the care we take in choosing our ingredients. We truly hope you enjoy our safe + natural skincare!
Is this safe to use during pregnancy?: Hi Jessica, Taking extra precautions when it comes to nurturing little lives is of the utmost importance to us. We’ve done extensive research in regards essential oil use during pregnancy + while nursing, and feel confident that all of our products (aside from Fancy Face Serum for which we offer a pregnancy-safe version) do not pose a risk for pregnant/nursing women. Check with your healthcare practitioner prior to use if you have questions/concerns. We hope this helps. xo, The Pure Team
What is the difference between the soothing cream and soothing serum? I currently am using the cleansing oil, the bar of soap and the soothing cream. I have been really satisfied with using the products but I am not sure how this would fit into the routine and when to add this step.: Hi Denice, Our serums are more potent + target certain skin concerns. They also offer a lighter level of hydration than the beauty creams. You can use them individually or together for a deeper level of treatment and hydration. :) XO, The Pure Team
How long (on average) does the 0.5 oz last?: Hi Macy, Depending on use, this product can last anywhere from 2-3 months with daily use. XO, The Pure Team

Helpful Resources

Healthy Skin Starts at the Cellular Level: A Guide to Cellness

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

We use nature’s most precious elements and nothing more.

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

made in the usa

Handcrafted with love in sunny southern California.

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.

Barrier Supportive Cleanser

Holiday Collection

A New Ritual for Fresh, Nourished Skin

Calmer, soothed skin in just two weeks

Find Your Pure-fect Deodorant

Year Round Body Care Essentials

Autumn, elevated.

Holiday Home

Grounded Wellness Podcast

What's really in your sunscreen?

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Barrier Supportive Cleanser

Holiday Collection

A New Ritual for Fresh, Nourished Skin

Calmer, soothed skin in just two weeks

Find Your Pure-fect Deodorant

Year Round Body Care Essentials

Autumn, elevated.

Holiday Home

Grounded Wellness Podcast

What's really in your sunscreen?

Soothing Serum

CALM. RESTORE. PROTECT.

Product Benefits

How to Use Soothing Serum

Key Ingredients

Pumpkin Seed Oil Learn More

Gotu Kola Learn More

Tamanu Oil Learn More

Blue Tansy Essential Oil Learn More

All Ingredients

Complete Your Daily Ritual

Frequently Asked Questions

When do I use Soothing Serum in my routine?

Is Soothing Serum suitable for all skin types?

What does Soothing Serum smell like?

Real Customer Reviews

AI Generated Review Summary

Summary topics

Review highlights

Reviews

Love the company but ….

Serums to Nourish and Protect

Very Soothing, Weird Smell

Greatly Soothing

This is my first time

A Delightful Serum

Great serum!

Helps with preteens breakouts

I love that the Soothing

Was using a different serum

Q&A

Helpful Resources

Healthy Skin Starts at the Cellular Level: A Guide to Cellness

Why Your Nervous System Needs Presence & Play More Than Any Supplement

Your Complete Guide to Cleansers: How to Choose a Barrier-Friendly Ritual

From Hive to Skin: The Science and Story Behind Bee-Based Ingredients

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

Sustainably sourced

made in the usa

happiness guaranteed

Pumpkin Seed Oil
Learn More

Gotu Kola
Learn More

Tamanu Oil
Learn More

Blue Tansy Essential Oil
Learn More