Our #1 best-selling deodorant combines detoxifying charcoal, grass-fed tallow, and antibacterial essential oils to neutralize odor and purify skin – all without aluminum or synthetic fragrance. Fresh, clean, and trusted by thousands for a reason.
Reduces body odor
Powerfully detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, refreshing aroma
Try an Upgrade
$ 60
$ 66
Organic Arrowroot Powder, Organic and Fair Trade Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Kaolin Clay, Activated Charcoal, Essential Oils of Organic Eucalyptus and Organic Peppermint, Non-GMO Vitamin E
Overall rating: 4.7758565 / 5 from 12260 reviews.
This best-selling charcoal deodorant is praised for its fresh feel, long-lasting protection, and clean ingredients. Customers appreciate its non-toxic formula and ability to neutralize odor without causing irritation. However, some users reported mixed experiences with skin sensitivity.
Review topics: [color, feels, packaging, issues, husband, ingredients, skin, smells, irritation, protection, clothes, shipping, residue, quality, results, price, texture, size, formula, deodorant, strength, fragrance, body, works, customer service, coverage, alternative, deo, consistency, amount].
"I chose this brand because they use cleanest ingredients for their products. What caт be more important that health? Nothing. I really like the scent, how well the deodorant works, and the minimalist design. The product was very well packaged upon delivery."
"When i receive the product it was a little broken so i just have to put in the refrigerator, then it came back just fine again. It works great on the pit and confidence at its best plus the ingredients were awesome!"
"I loved the smell of this deodorant however after a week of wearing it my armpits became extremely itchy and broke out in a rash. I reached out to customer service for a resolution and they told me I could send it back for a refund, unfortunately I had already thrown the item away as I tried it multiple times but each time I kept having the same result. It’s an expensive item ($21) so a bit of a bummer that they needed my used deodorant back to make the situation right."
"This deodorant actually works for me. Antipersperants will work but regular deodorant doesn't. I sweat right through them and smell but this one does what it says - keeps me smelling fresh. Giving 4/5 stars simply because the price is very high vs value and the bar's texture and how it feels could be a little softer and easier to spread around under your arm."
"This has been the best natural deodorant I have ever used. It lasts so long and the protection is the strongest I have ever experienced without all the unnecessary chemicals and heavy metals. It’s goes on nice, This is now my one and only deodorant. Over time, I find that it decreases odor to mostly non existent! Highly recommend! You won’t be disappointed!"
"The only clean, aluminum free deodorant that has worked for me compared to other brands! I’m hooked and love having this in my subscription so I never have to go without."
"I cannot say enough great things about this deodorant. I have gone through so many deodorants trying to find the best non-toxic option for my husband and teenage son. And this by far exceeds all other deodorants. It smells really good, especially for men and offers great odor protection. It also does not stain in your clothes like other deodorant with baking soda in them and other products so that that’s been a plus."
"I tried so many different non toxic deodorants. . and this one is BY FAR the best! I know I’m not the first person to say that and I won’t be the last, and it’s for good reason! Every other natural brand’s deodorant would tend to work at first and then after using it for a few weeks, stop working. Not the charcoal deodorant. It’s seriously so amazing, and the ingredients are just as great. Cannot recommend enough!"
"My son said he did not like the smell. But when I whiffed the deodorant from the tube, it smelled clean and pure. I was sitting beside him when he made the comment, yet I did not smell him, a powerful indicator that the deodorant is not only clean and pure, but also highly effective at keeping the person using it fresh and clean smelling all day long. This is the purpose of deodorant: to keep one from smelling bad. Primally Pure deodorant achieves this most important priority. I would recommend it to everyone on the planet."
"I love how this product feels, it also prevents odor, and it doesn’t stain clothing. However, I really dislike this scent. It reminds me of being sick, it smells like menthol to me. I will definitely buy deodorant from here again but a different scent!!"
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
