We're not just formulating SPF, we're redefining it.

Redefining SPF: Primally Pure Sunscreen Vs conventional Sunscreen

Free from seed oils, fragrance + chemicals
sheer finish
made with tallow + non nano zinc oxide
safe for sensitive skin
broad spectrum (UVA + UVB)
reef-safe
PRIMALLY PURE MINERAL SPF
CONVENTIONAL SPF
Sometimes
Sometimes

Frequently Asked Questions

the pure promise

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processes ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.