We're not just formulating SPF, we're redefining it.
Redefining SPF: Primally Pure Sunscreen Vs conventional Sunscreen
Frequently Asked Questions
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Our Sun Cream SPF 30 and Sun Stick SPF 25 are both suitable for face and body. The larger size of the Sun Cream offers more product for full-body applications while the Sun Stick offers a convenient size for on-the-go applications.
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We want to encourage you to rethink your relationship with the sun. While many brands urge constant sunscreen use out of fear, we believe in a more mindful approach: thoughtful, intentional time in the sun to nourish circadian rhythms, hormonal health, vitamin D synthesis and vitality – paired with truly non-toxic, broad-spectrum SPF for longer, sun-soaked moments.
So short answer: No, we don’t believe you need to wear this product every single day – but for those extended days outside (for vacation or your vocation), wearing a safe, effective sunscreen does matter.
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Yes! Formulated with restorative fatty acids from grass-fed tallow, moisturizing mango butter and vitamin-rich beeswax, our SPF not only provides a sun barrier, but it protects the skin barrier. If you experience skin sensitivities, we suggest our Unscented SPF products for gentle, essential-oil free and deeply nourishing SPF protection.
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Yes! Our SPF collection is family friendly and the safest option for young skin. Free from industrialized seed oils, synthetic fragrances and harmful chemicals that you definitely don’t want on developing skin/bodies, our formula contains non-nano zinc oxide for mineral-based, broad-spectrum sun protection along with moisturizing tallow, mango butter and beeswax to deeply nourish delicate skin. For your kiddos, we recommend our Unscented SPF products for gentle, essential-oil free SPF protection.
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This physical sun defense remains on the surface of skin without being absorbed, making it the safest and most effective option for sun protection.
This is seen as a safer, better-for-you mineral option than Nano Zinc Oxide because Non-Nano Zinc Oxide has a larger particle size than Nano Zinc Oxide (larger than 100 nanometers) which means that is too large to penetrate the skin (i.e. doesn’t enter the bloodstream) and stays on the surface of the skin to reflect UV rays. Non-Nano Zinc Oxide is also considered reef-safe and less toxic to marine life than Nano Zinc Oxide.
Plus our Non-Nano Zinc Oxide offers an advanced upgrade in mineral-based sun protection by providing broad-spectrum coverage, shielding skin from both UVA and UVB rays, with a sheer, barely-there finish along with antibacterial properties that help combat bacteria and protect the skin barrier.
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In the context of sunscreen (even mineral-based SPF), there are concerns surrounding industrialized seed oils due to oxidation, inflammation, and skin sensitivity when these oils are exposed to sun and heat. Industrialized seed oils (like sunflower, canola, soybean, cottonseed, and safflower) are highly unstable when exposed to heat, light, and oxygen. On your skin, this means they can lead to the production of free radicals, which can damage skin cells, speed up aging and contribute to inflammation.
By excluding industrialized seed oils, we avoid unstable, inflammation-prone ingredients and instead use saturated and monounsaturated fats (like tallow from grass-fed cows, coconut oil and mango butter) that are much more stable in sunlight, supportive of the skin’s natural lipid barrier and non-oxidizing, which means no sneaky free radical generation under UV exposure.
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Our mindfully sourced tallow is from grass-fed, regeneratively raised animals, and it’s incredibly rich in fatty acids that are foundational for optimal skin health. It's a traditional skincare ingredient that aligns with our ‘soil to skin’ philosophy. We understand it’s not for everyone, but for those seeking nutrient-dense, biocompatible ingredients, it’s unmatched. To explore more about this time-tested ingredient and our animal-based skincare philosophy, click here.
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Yes! All sunscreen products are made with BPA-free packaging.
the pure promise