This Balm Is A Beauty Must Have (Here Are 5 Ways To Use It)

Summary

Baby Balm isn’t just for babies — this six-ingredient, multipurpose balm delivers deeply nourishing, head-to-toe care for dry, sensitive, and irritated skin, plus a few unexpected beauty benefits.

  • Baby Balm doubles as a nourishing eye cream and hair treatment, helping moisturize and soften delicate eye-area skin while beeswax smooths frizz, flyaways, and brows.
  • For dry hands, cracked heels, and sensitive skin, its nutrient-rich animal fats and botanical oils help lock in moisture, support the skin barrier, and soothe redness and irritation.
  • For mama + baby, Baby Balm offers gentle, multipurpose skin support, helping soothe diaper rash, eczema-prone skin, cradle cap, growing bellies, and dry or cracked nipples from nursing.

[ Updated September 2026 ]

1 product that does it all? Pretty much.

This 6-ingredient multi-purpose product has a long-standing list of benefits from beauty, baby, sensitive skin issues, and even eczema.

But don’t let the name of this balm fool you. It’s not just for babies or a growing belly.

Our Baby Balm is rich in fatty acids + anti-inflammatory properties, it deeply penetrates to bring much-needed nourishment and provides multiple beauty benefits – from head to toe.

Whether you have a baby on the way or have flyaways you’re trying to tame, our Baby Balm can bring relief to almost every beauty woe under the sun. Almost. 😉

Here are 5 of our favorite ways to use our Baby Balm.

 

Can I use Baby Balm as an eye cream?


Yes! Baby Balm makes a deeply nourishing eye cream thanks to vitamin-rich ingredients + marshmallow root, known as nature’s hyaluronic acid, to help firm + plump the appearance of skin, support the moisture barrier and soften skin texture.

The fragile skin around the eye area is often the first place to reveal lack of sleep + signs of aging, making this little multi-purpose balm especially dreamy for tired eyes, fine lines + dark circles.

Marshmallow root is a plant powerhouse when it comes to promoting more youthful skin. The roots secrete a thick, gum-like substance called mucilage that aids in repairing + rejuvenating the skin – exactly what we want for tired eyes, fine lines and dark circles.

In the evening after cleansing + toning, apply a light layer of Baby Balm all around the eye area – and remember to use your ring finger (it’s our weakest finger, which is best for this delicate area!).

 

Can I use Baby Balm on hair and brows?


Absolutely. The beeswax in Baby Balm provides a little shine + hold, making it a natural brow tamer, frizz smoother and secret weapon for those pesky flyaways.

Baby Balm for hair care? Yup. Like we mentioned before, don’t let the name fool you. It can even help nourish a dry, sensitive scalp – and for men, it doubles as a styling aid or natural hair pomade.

But remember, our pure + concentrated ingredients mean that less is more, and a little bit goes a long way!

Keep a little jar in your bag to tame brows or flyaways on the go – leaving hair healthy and hydrated.

 

Is Baby Balm good for dry hands and feet?


Yes – Baby Balm is one of our go-tos for seriously dry hands, cracked heels + cuticles. It’s loaded with deeply moisturizing animal fats + organic plant oils that help seal in moisture and deliver much-needed nourishment to dry, depleted skin.

From head to toe, this multi-purpose balm really does it all. With antioxidants, vitamins + ingredients that are easily absorbed by the skin, it gives those especially dry areas a little extra TLC.

Before bed, apply a thick layer of Baby Balm to feet and slip on socks for dry skin repair overnight. For cuticle care, keep a jar in your purse to protect skin + nails no matter where the day may take you.

 

How do moms and babies use Baby Balm?


Baby Balm was made with delicate baby skin in mind, but it quickly became a staple for mamas, too – because the fewer products a new mom has to remember, the better. ;) From dry, sensitive baby skin (think: baby eczema) + diaper areas to growing bellies, nursing nipples and postpartum skin, one little jar can support mama + baby through so many seasons.

For such delicate + absorbent skin, it’s important to use gentle, natural ways to support baby’s skin health (instead of harmful chemicals or prescription creams). In our Baby Balm, age-old + nutrient-dense ingredients help nourish, soothe + protect sensitive skin – while offering plenty of support for mama, too.

STRETCH MARKS

A growing belly deserves a little extra love. Our Baby Balm is packed with deeply nourishing animal fats + botanical oils to keep stretching skin soft, supple + moisturized, while organic marshmallow root helps attract + retain moisture. Massage it into your belly, hips + breasts throughout pregnancy as a simple daily ritual to support skin as it stretches and grows.

CRADLE CAP

Those dry, flaky patches on baby’s scalp are incredibly common – and Baby Balm offers a gentle way to help soften stubborn buildup while nourishing the delicate skin underneath. Warm a small amount between your fingertips, gently massage it into baby’s scalp and allow it to soften the scales before carefully brushing or washing them away.

NURSING + POSTPARTUM

Baby Balm is just as much for mama as it is for baby. Apply to dry, cracked nipples between nursing sessions for some much-needed moisture + nourishment, or tap a little around tired, puffy eyes after another night of interrupted sleep. (#momlife)

BABY SHOWER + NEW MOM GIFT

Not sure what to bring to the baby shower? Baby Balm is one of those gifts that may be technically for baby, but mama will quickly discover a dozen ways to use it, too. ;) From belly + nipple care to diaper changes, cradle cap + sensitive skin, this little jar earns its spot in the diaper bag long after the newborn days are over.

For an even more thoughtful gift, our Baby Kit pairs Baby Balm with Baby Bar, Baby Oil + Baby Powder for a simple lineup of non-toxic baby care. Or add our Fancy Face Serum (Pregnancy) to give mama a little something of her own – because sometimes the best baby shower gifts remember her, too. :)

 

Is Baby Balm good for sensitive skin?


Yes! Baby Balm was intentionally formulated with gentle, nutrient-dense ingredients that deeply moisturize + support sensitive or reactive skin without essential oils or synthetic fragrance.

We know it can be intimidating to try a new product when your skin tends to react to everything it touches. But with deeply nourishing animal fats, organic plant oils + calendula-infused olive oil, this simple balm helps support the skin’s moisture barrier while soothing dryness, redness + irritation.

Trust us, if you have sensitive skin, this balm is about to be your new best friend.

In our Baby Balm formula, we even take our organic extra virgin olive oil to the next level by infusing it with the healing, soothing and softening benefits of calendula flowers – the perfect combo for sensitive skin conditions.

In both your evening + morning skincare routines, apply as a facial moisturizer to soothe, calm + hydrate sensitive skin.

How have you used our Baby Balm? Let us know below!
Haven’t tried it yet? Click here to shop our Baby Balm.




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Baby Balm isn’t just for babies — this six-ingredient, multipurpose balm delivers deeply nourishing, head-to-toe care for dry, sensitive, and irritated skin, plus a few unexpected beauty benefits. | Primally Pure Skincare

Courtney Goetz

Courtney Joy Goetz is Primally Pure’s In-House Holistic Esthetician and Brand Educator. Being in the beauty industry for over 15 years, her experience + expertise with pure products, the healing power of touch and holistic skincare rituals are at the core of all she creates. She has trained extensively with industry experts across the country to offer her community the most educational content and transformative treatments. Courtney moved from the coast to the country and loves making sourdough, walking nature trails and traveling our big, beautiful world.

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