How often should I apply Vanilla + Citrus Deodorant?

We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection.

Is Vanilla + Citrus Deodorant safe for sensitive skin?

The Primally Pure Vanilla + Citrus Deodorant contains a minimal, mindfully-balanced dose of naturally-mined baking soda (finer grain = less abrasive) to protect from odor and irritation. While baking soda can be abrasive for some skin types, many customers with sensitive skin use this formula with great success. If you have a known baking soda sensitivity, we recommend a patch test or trying our Baking Soda Free Deodorant.

What makes Primally Pure deodorant actually clean?

Our commitment to 'actually clean' means setting our own standards: we refuse to formulate with artificial fragrance, aluminum, parabens or other harmful chemicals that disrupt your body's natural balance. Instead, our formulas are mindfully made with a nutrient-rich blend of biocompatible, nourishing ingredients like grass-fed tallow, essential oils and activated charcoal to work with your body, not against it, providing powerful odor defense and holistic wellness without compromise.

What is the texture/consistency of Vanilla + Citrus Deodorant?

Our deodorant has a solid yet soft texture that’s designed to glide effortlessly across the skin without tugging. Unlike gel or spray deodorants, it doesn’t feel wet or sticky, just velvety and nourishing. For a silky-smooth application, let the deodorant warm up against your skin for a second or two before applying as it softens slightly on contact.

What does Vanilla + Citrus Deodorant smell like?

The Vanilla + Citrus Deodorant has an uplifting, sweet, and soothing aroma from a synergistic blend of organic Wild Orange, Vanilla, and Sandalwood essential oils. This delightful combination of bright citrus along with warming and woodsy notes creates a refreshing, non-toxic aroma designed to boost your mood and promote a "summer state of mind."

Any tips for getting the product out more easily?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If the tube feels a bit firm, especially in cooler temperatures, that’s totally normal! Our formula can become more solid when it’s cold. "}]},{"type":"paragraph","children":[{"type":"text","value":"Letting the tube warm up between your hands for a few minutes will help it soften and make it much easier to squeeze out. Also don’t forget to remove the seal on the bottle."}]}]}

Are essential oils safe in skincare?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Essential oils are powerful plant medicines that are safe and highly beneficial when properly diluted and sourced with integrity. At Primally Pure, we use only high-quality, organic essential oils for their therapeutic properties and natural scent, ensuring they are balanced within our formulas to avoid irritation even for sensitive skin types."}]}]}

Are essential oils safer than synthetic fragrance?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"When they’re properly sourced (which looks like solvent-free, organic, or wildcrafted) and formulated at safe levels in a supportive carrier oil, then yes! "}]},{"type":"paragraph","children":[{"type":"text","value":"Essential oils are way better tolerated and offer both skin and emotional benefits that synthetic fragrance doesn’t. "}]}]}

Are Primally Pure’s SPF products recommended for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Formulated with restorative fatty acids from grass-fed tallow, moisturizing mango butter and vitamin-rich beeswax, our SPF not only provides a sun barrier, but it protects the skin barrier. If you experience skin sensitivities, we suggest our Unscented SPF products for gentle, essential-oil free and deeply nourishing SPF protection."}]}]}

Are Primally Pure’s tinted products safe for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare products are formulated with sensitive skin in mind and are free from many common irritants, including artificial fragrance, synthetic dyes, chemical sunscreen filters, silicones, and harsh preservatives."}]},{"type":"paragraph","children":[{"type":"text","value":"Our Sun Serum Tinted SPF was clinically tested and proven to be gentle enough for sensitive skin. Each formula is built on a nourishing foundation of grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide to help support the skin barrier rather than disrupt it."}]}]}

Are these products safe during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Mineral SPF with non-nano zinc oxide is widely considered the safest sunscreen option during pregnancy since it doesn’t absorb into the bloodstream. "}]},{"type":"paragraph","children":[{"type":"text","value":"But as always, check with your doctor for personal guidance. "}]}]}

Are your tinted products suitable for acne-prone skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare formulas are designed to be lightweight, breathable, and supportive of overall skin health."}]},{"type":"paragraph","children":[{"type":"text","value":"Unlike many conventional tinted products that rely on silicones, synthetic ingredients, and heavily processed oils, our formulas feature skin-supportive ingredients like grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide. Many customers with acne-prone or easily congested skin appreciate being able to simplify their routine while still achieving natural-looking coverage and a healthy glow."}]}]}

Can activated charcoal help with body odor?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Activated charcoal is highly porous, which gives it an exceptional surface area for trapping volatile odor compounds and bacteria that cause underarm smell. Studies on activated charcoal's adsorptive properties confirm its ability to bind organic compounds on contact. In Primally Pure's formula, activated charcoal works alongside essential oils of eucalyptus and peppermint (both of which have documented antibacterial activity) to neutralize odor at the source rather than masking it with synthetic fragrance."}]}]}

Can alcohol or heat cause skin redness?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, both are well-known triggers. "}]},{"type":"paragraph","children":[{"type":"text","value":"Alcohol causes blood vessels to widen through a buildup of acetaldehyde and a release of histamine, while heat causes almost immediate vasodilation."}]}]}

Can Baby Balm be used as an eye cream during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm is essential oil-free and can be used as a deeply nourishing eye cream throughout pregnancy. Warm the tiniest amount between your fingertips and gently tap it around the eye area to moisturize dry, delicate skin + soften the appearance of fine lines."}]}]}

Can beeswax clog pores?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Beeswax has a fairly low comedogenic rating, meaning it's unlikely to clog pores for most people. "}]},{"type":"paragraph","children":[{"type":"text","value":"Structurally, it forms a breathable barrier on the skin rather than a heavy, airtight seal, which is a big part of why it works so differently for slugging than something like petroleum jelly. "}]},{"type":"paragraph","children":[{"type":"text","value":"That said, everyone's skin is different, and those who are especially acne-prone might want to patch test any new beeswax-based product first, just to be safe!"}]}]}

Can I double cleanse with Jelly to Milk Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The Jelly to Milk Cleanser can serve as either step of a double cleanse: use it before a Cleansing Bar or after a Cleansing Oil, depending on your skin’s needs and cleansing ritual."}]}]}

Can I layer Lip Balm with Lip Oil?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! We love layering the two. The Lip Balm works beautifully as a foundational layer to deeply nourish and lock in moisture, while our Lip Oil can be layered on top for a high-shine, glass-like finish – perfect for a pop of extra hydration and a glossy look."}]}]}

Can I practice skin cycling without retinol or strong acids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely! This is exactly what the Primally Pure approach is designed for. A full skin cycling rhythm of clarifying, soothing, exfoliating, and rest nights delivers real results without conventional actives. "}]},{"type":"paragraph","children":[{"type":"text","value":"Natural alternatives like bakuchiol offer retinol-like benefits without barrier disruption."}]}]}

Can I replace my vitamin C, retinol and moisturizer with the Plumping Collection?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes! Rather than layering several individual actives, the Plumping Collection combines bakuchiol to visibly firm and smooth, astaxanthin (shown to be 6000x more effective than vitamin C!) to defend against oxidative stress and even skin tone, and deeply nourishing lipids like grass-fed tallow to replenish the skin barrier. It's an intentionally simplified ritual designed to deliver comprehensive support in fewer steps. "}]}]}

Can I use a tinted face cream with SPF instead of separate sunscreen and foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! A tinted face cream with SPF 30 can replace both a standalone sunscreen and a light-coverage foundation for most daily activities. Sun Serum Tinted SPF 30 delivers broad-spectrum mineral SPF, buildable tint that blurs imperfections, and clinically tested skincare benefits (increased hydration, improved elasticity and radiance) in a single step. For higher UV exposure days, reapplication every two hours still applies regardless of the product use"}]}]}

Can I use Baby Balm inside the diaper area?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm can be applied to the external skin of the diaper area to help create a nourishing barrier against excess moisture + soothe dry, irritated skin. Apply a thin layer to clean, dry skin at diaper changes as needed."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, Baby Balm was intentionally formulated with delicate newborn skin in mind. "}]},{"type":"paragraph","children":[{"type":"text","value":"Its gentle, nutrient-dense formula is free from essential oils + synthetic fragrance and can be used anywhere baby’s skin needs extra moisture, nourishment + barrier support."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm was specifically formulated for delicate infant skin and can be used from birth. Its simple, 6-ingredient formula is made without synthetic fragrance, preservatives or petroleum-derived ingredients and can be applied anywhere baby needs a little extra moisture + soothing support – from dry, sensitive skin to the diaper area, cradle cap + eczema-prone patches."}]}]}

Can I use it if I have acne?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk is formulated to cleanse effectively while supporting the skin barrier."}]}]}

Can I use Jelly to Milk in the morning?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk can be used as a nourishing evening cleanse or as a lighter morning cleanse to refresh and rebalance the skin."}]}]}

Can I use Primally Pure sunscreen on my kids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our "},{"url":"https://primallypure.com/collections/sunscreen","title":"Primally Pure SPF collection","target":"_blank","type":"link","children":[{"type":"text","value":"SPF collection"}]},{"type":"text","value":" is family friendly and the safest option for young skin. Free from industrialized seed oils, synthetic fragrances and harmful chemicals that you definitely don’t want on developing skin/bodies, our formula contains non-nano zinc oxide for mineral-based, broad-spectrum sun protection along with moisturizing tallow, mango butter and beeswax to deeply nourish delicate skin. For your kiddos, we recommend our Unscented SPF products for gentle, essential-oil free SPF protection."}]}]}

Can I use Sun Cream on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Cream SPF 30 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use Sun Stick on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Stick SPF 25 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use the Jelly-to-Milk Cleanser on its own?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"It was designed to work beautifully as a standalone cleanser — especially in the morning, on minimal makeup days, or anytime your skin is feeling sensitive, and you want a gentle cleanser that still leaves you feeling clean. "}]}]}

Can I wear Forest Deodorant year round?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Forest has a deeper, more grounded scent profile that feels especially fitting for fall and winter, but its cooling, aromatic freshness makes it suitable for year-round wear."}]}]}

Can I wear Lip Oil on top of my Sun Lip Balm?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our Sun Lip Balm was developed and tested as a standalone product, which means its SPF protection is confirmed only when used solo. While applying Lip Oil on top shouldn't interfere with the effectiveness, we can’t guarantee the same level of sun protection if used together because it hasn’t been tested that capacity. For best results, we recommend using the Sun Lip Balm on its own when sun protection is your top priority."}]}]}

Can I wear tinted SPF under makeup if I want more coverage?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely. "}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Serum makes a lovely base for days you want to layer more on top. It preps and nourishes skin while the SPF protection is already working underneath."}]}]}

Can Lip + Cheek Tint replace blush and lipstick?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Lip + Cheek Tint is designed to replace both blush and lip color in a simplified makeup routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The buildable formula adds a healthy-looking flush to cheeks and natural color to lips while nourishing the skin with grass-fed tallow, botanical oils, and mineral-based ingredients. Many customers love having one product that delivers skincare benefits, color, and SPF protection in a single step."}]}]}

Can my skin type actually change, or is it just my skin state?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your underlying tendencies (skin type) are mostly stable, but they can shift with age, hormones, and environment. "}]},{"type":"paragraph","children":[{"type":"text","value":"What you notice most day to day is usually your skin state changing in response to stress, climate, and routine. "}]}]}

Can sunlight help with melasma or pigmentation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"It's nuanced, but yes, timing "},{"type":"text","value":"may","italic":true},{"type":"text","value":" matter. "}]},{"type":"paragraph","children":[{"type":"text","value":"The circadian clock plays a direct role in regulating melanin production, and consistent morning light may help stabilize that biology rather than aggravate it the way midday UV exposure can."}]},{"type":"paragraph","children":[{"type":"text","value":"Our founder Bethany experienced noticeable improvement in her melasma after prioritizing morning light as part of her daily ritual. "}]},{"type":"paragraph","children":[{"type":"text","value":"Bur remember, melasma is complex and individual, so this isn't a prescription. But the biology is definitely worth understanding! Read more in our "},{"type":"link","url":"https://primallypure.com/blogs/blog/natural-remedies-for-melasma-and-hyperpigmentation","title":null,"target":null,"children":[{"type":"text","value":"melasma and sun spots blog"}]},{"type":"text","value":"."}]}]}

Can Jelly to Milk Cleanser replace my makeup remover?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many users, yes. Jelly to Milk Cleanser effectively removes light makeup and daily buildup. If you wear heavier or long wear makeup, we recommend double cleansing or using a dedicated makeup remover first."}]}]}

Can tinted skincare replace makeup?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Tinted skincare can replace foundation, blush, lip color, and even daily sunscreen depending on your routine and desired coverage."}]},{"type":"paragraph","children":[{"type":"text","value":"Our formulas provide lightweight, buildable color that helps even skin tone, add warmth, and create a healthy glow without the heavy feel of traditional makeup. If you prefer fuller coverage, tinted skincare also layers beautifully under or alongside makeup."}]}]}

Can tinted SPF replace foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Sun Serum Tinted SPF can replace foundation, moisturizer, and sunscreen in a simplified daily routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The lightweight, buildable formula helps blur the appearance of pores, soften visible redness, and create a naturally radiant finish while providing broad-spectrum SPF 30 protection. Rather than masking the skin, it enhances your complexion with sheer coverage that looks like healthy skin."}]},{"type":"paragraph","children":[{"type":"text","value":"If you prefer fuller coverage, Sun Serum Tinted SPF also creates a beautiful base underneath foundation or concealer."}]}]}

Can you get vitamin D through a window?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"You cannot effectively synthesize vitamin D through a glass window because glass filters out the necessary UVB rays. While UVA rays—which are responsible for skin aging—can still penetrate glass, the specific UVB wavelengths required for vitamin D production are blocked. To receive the benefits of the \"sunshine vitamin,\" you must spend time in direct, unfiltered sunlight."}]}]}

Do all Primally Pure products contain essential oils?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"No. Our Unscented and Baby lines are entirely fragrance-free."}]},{"type":"paragraph","children":[{"type":"text","value":"The rest of our collection uses only essential oils, never fragrance layered with them. "}]}]}

Do I need a whole new routine every season?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not usually. "}]},{"type":"paragraph","children":[{"type":"text","value":"Most people do best keeping their core steps and products they love, then tweaking textures, frequency, or one or two key steps (like cleanser or moisturizer) as their skin state shifts. "}]}]}

Do I need the whole collection, or can I start with just one product?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Every product delivers benefits on its own, but they're intentionally designed to work together. The Plumping Mist provides a drink of water for the skin and replenishes hydration, the Plumping Serum provides concentrated antioxidant protection and collagen support, and the Plumping Cream seals in hydration and replenishes the barrier. Used together, they create a complete ritual that helps skin look firmer, smoother and more radiant over time."}]}]}

Do I need to double cleanse every night?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not always. "}]},{"type":"paragraph","children":[{"type":"text","value":"Double cleansing is especially helpful when you’re wearing SPF and/or makeup, live in a more polluted area, or are prone to congestion and breakouts. "}]},{"type":"paragraph","children":[{"type":"text","value":"On lighter days, a single cleanse may be enough, whether that’s Jelly-to-Milk, a Cleansing Bar, or a thorough cleanse with Cleansing Oil on its own. "}]}]}

Do I need to switch all my products at once?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely not."}]},{"type":"paragraph","children":[{"type":"text","value":"In fact, changing everything overnight can make it harder to tell what’s actually helping your body and what isn’t. It can also create financial and emotional stress. "}]},{"type":"paragraph","children":[{"type":"text","value":"It’s more sustainable and gentler on your skin and budget to make a few thoughtful swaps, give your body time to respond, and build from there. "}]}]}

Do I need to use sunscreen every day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not necessarily. Primally Pure's philosophy emphasizes responsible, intentional sun exposure rather than avoiding the sun completely. Instead of relying on sunscreen at all times, we encourage building skin resilience gradually, seeking shade during peak midday sun, and prioritizing morning and evening sunlight when exposure is gentler and more beneficial. When spending extended time in direct sun, mineral sunscreen and protective clothing can help reduce the risk of overexposure and sunburn."}]}]}

Do I still need a mist and cream/balm afterward if my cleanser is hydrating?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes."}]},{"type":"paragraph","children":[{"type":"text","value":"Even the most hydrating cleanser is still a rinse-off product, which means those benefits don’t stay on the skin for long. "}]},{"type":"paragraph","children":[{"type":"text","value":"Following with a mist and a cream or balm helps lock in water and lipids, supporting long-term barrier resilience."}]}]}

Do I still need to reapply tinted SPF throughout the day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Like all SPF products, Sun Serum Tinted SPF should be reapplied every 2 hours during prolonged sun exposure and after swimming, sweating, or towel drying."}]},{"type":"paragraph","children":[{"type":"text","value":"Regular reapplication is essential for maintaining broad-spectrum SPF 30 protection and helping protect skin from premature aging and sun damage caused by UVA and UVB rays."}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Stick SPF 25 is perfect for on-the-go reapplication without disturbing your look."}]}]}

Does charcoal really get rid of odors?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Activated charcoal eliminates odors through adsorption, a process where its negatively charged, porous surface attracts and traps positively charged odor molecules and bacteria before they can become noticeable. This is a physical, not chemical, process, which is why charcoal deodorant works without artificial masking agents or aluminum salts. In Primally Pure's Charcoal Deodorant, this mechanism is supported by coconut oil's medium-chain fatty acids and eucalyptus and peppermint essential oils, creating a multi-action odor-control system that has earned over 12,000 five-star reviews."}]}]}

Does it contain synthetic fragrance?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"No, we never formulate with synthetic (or even “natural”) fragrance. Forest Deodorant achieves its layered, elevated scent entirely through thoughtfully selected essential oils rather than synthetic fragrance."}]}]}

Does Jelly to Milk Cleanser replace my Cleansing Oil or Water Based Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Jelly to Milk Cleanser is a glycerin and oil-rich product that can be used in place of either, depending on your preferences and skin's needs. Some customers may alternate between products seasonally, while others may incorporate Jelly to Milk into a double-cleansing routine."}]}]}

Vanilla + Citrus Deodorant Primally Pure 1.7oz

A person applying Vanilla Citrus Primally Pure Deodorant to their underarm in an outdoor setting with a blurred green background.

A close-up texture shot of Primally Pure Vanilla + Citrus Deodorant with fine shimmer and tiny dark specks, swirled in curved lines.

Two Vanilla + Citrus Primally PureDeodorant stick containers arranged diagonally on a warm cream background with stylized orange slices and leaves casting shadows.

Vanilla + Citrus Deodorant Primally Pure 2.5oz

Best-Seller

Vanilla + Citrus Deodorant

$ 16.00

BRIGHT. BALANCED. FRESH.

This aluminum-free deodorant combines grass-fed tallow, naturally-mined baking soda, and antibacterial essential oils to neutralize odor and detoxify buildup. Uplifting notes of vanilla + wild orange deliver a bright, fresh scent while keeping skin balanced, calm, and confidently clean.

Size: 1.7 oz 2.5 oz

Quantity

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Quantity

how to use ingredients

Product Benefits

Reduces body odor

Detoxifies

Antibacterial + antimicrobial

Soothes irritation

Formulated for sensitive skin

Non-toxic, uplifting aroma

Natural Deodorant Pit Tips:

- Twist the deodorant up slightly, then remove the protective seal.
- Apply a few swipes to each pit for all-day odor protection.
- Shave armpits at night, apply deodorant in the morning.
- Try dabbing instead of swiping to prevent irritation.

Scented with only organic essential oils to help purify skin, control odor and have a positive impact on your mood and mind, you won’t find any artificial, chemical-filled fragrances (even “natural fragrance”) in our deodorant.

Key Ingredients

Tallow from Grass-Fed Cows
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This biocompatible, ethically sourced skin superfood has been a traditional skin remedy for centuries. It mimics the makeup of our skin making it a better biological match for the microbiome. It contains rich concentrations of essential fatty acids, anti-inflammatory and antimicrobial properties to repair the barrier and rebuild moisture.

Coconut Oil
Learn More

Rich in anti-inflammatory and antibacterial benefits, it helps prevent unwanted odor, calm inflammation and moisturize skin. Packed with medium-chain fatty acids and antimicrobial compounds, it helps keep skin clear of harmful bacteria and support healing.

Arrowroot Powder
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This lightweight powder has a long history of being an herbal remedy for soothing various skin issues. It contains powerful moisture-absorbing properties while softening and nourishing delicate skin.

Essential Oils of Vanilla, Wild Orange and Sandalwood
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A light, uplifting synergistic blend of essential oils that powerfully purifies skin while soothing inflammation and irritation with vitamins, antioxidants and anti-inflammatory properties

All Ingredients

Organic Arrowroot Powder, Organic Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Wildcrafted Orange Oil, Organic Sandalwood Oil, Kaolin Clay, Benzoin Resin Extract, Peru Balsam Resin Oil, Vanilla Fruit Extract, Non-GMO Vitamin E

Detoxify

Body Dry Brush

$20

A beige stand-up pouch package for Primally Pure Bergamot + Eucalyptus Shower Steamer, photographed against a clean white background.

Relax

Bergamot + Eucalyptus Shower Steamer

$32

Nourish

Almond + Vanilla Body Butter

$32

Almond + Vanilla Body Wash Primally Pure

Cleanse

Almond + Vanilla Body Wash

$44

From the PP Community

We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection.
The Primally Pure Vanilla + Citrus Deodorant contains a minimal, mindfully-balanced dose of naturally-mined baking soda (finer grain = less abrasive) to protect from odor and irritation. While baking soda can be abrasive for some skin types, many customers with sensitive skin use this formula with great success. If you have a known baking soda sensitivity, we recommend a patch test or trying our Baking Soda Free Deodorant.
Our commitment to 'actually clean' means setting our own standards: we refuse to formulate with artificial fragrance, aluminum, parabens or other harmful chemicals that disrupt your body's natural balance. Instead, our formulas are mindfully made with a nutrient-rich blend of biocompatible, nourishing ingredients like grass-fed tallow, essential oils and activated charcoal to work with your body, not against it, providing powerful odor defense and holistic wellness without compromise.
Our deodorant has a solid yet soft texture that’s designed to glide effortlessly across the skin without tugging. Unlike gel or spray deodorants, it doesn’t feel wet or sticky, just velvety and nourishing. For a silky-smooth application, let the deodorant warm up against your skin for a second or two before applying as it softens slightly on contact.
The Vanilla + Citrus Deodorant has an uplifting, sweet, and soothing aroma from a synergistic blend of organic Wild Orange, Vanilla, and Sandalwood essential oils. This delightful combination of bright citrus along with warming and woodsy notes creates a refreshing, non-toxic aroma designed to boost your mood and promote a "summer state of mind."

Real Customer Reviews

Overall rating: 4.720784 / 5 from 6837 reviews.

AI Generated Review Summary

This aluminum-free deodorant is praised for its clean ingredients, effective odor neutralization, and uplifting scent. Customers appreciate its non-irritating formula, smooth texture, and long-lasting freshness.

Summary topics

Ingredients (6%): Customers keep praising the clean ingredients, with many expressing their love for the product.
Irritation (2%): It was noted by customers that there is no irritation, no stink, and it is long-lasting.
Citrus Scent (3%): Customers appreciated the vanilla citrus scent, describing it as their favorite and the best scent they have.
Scent (66%): A substantial number of customers appreciated the smell of Primarily Pure, describing it as great, amazing, and delicious.
Feel on Skin (4%): It was observed by customers that the product feels great on the skin, providing a clean and smooth sensation.

Review topics: ["color","feels","packaging","issues","husband","ingredients","skin","smells","texture","irritation","quality","shipping","fragrance","residue","clothes","price","results","formula","size","deodorant","customer service","protection","design","works","coverage","alternative","consistency","buy","container","oil"].

Review highlights

"It smells so nice and leaves me feeling confident that pure ingredients are touching my skin." — Roxana H.
"I love this deodorant!" — Rachel L.
"Best natural deodorant" — Justine C.

Reviews

The best clean deo for my B. O. !

"Primally Pure brings life to that saying, “you get what you pay for,” and since I want non-toxic deo I choose Primally Pure. While I have favorite scents, I haven’t found one yet that I don’t like. My favorite is Lavender, followed by Bergamot/Eucalyptus, and Tea Tree. Solid choices. I wear this deo almost every day and find it still last me a while. I am a happy returning customer. Start with their trio sampler if you’re uncertain. But, if you want clean Deo, look no further."

— Kevin L. (5/5)

Best nontoxic deodorant!!

"I love these deodorants!! I am a very active person and always sweat through every “nontoxic” deodorant I’ve tried, but not this one!! First repurchase and I’ll definitely be continuing!! I’ve tried charcoal, blue tansy and vanilla + citrus!! Vanilla + citrus is my favorite and smells soooo good!!"

— Isabella H. (5/5)

I absolutely love Primally Pure's

"I absolutely love Primally Pure's Vanilla Citrus deodorant! The scent is fresh, light, and so refreshing. I love that it's made with natural ingredients, works wonderfully, and keeps me feeling fresh throughout the day. It's become a favorite in my daily routine!"

— Dawn M. (5/5)

Stains clothes

"Love the smell and feel like it works well but it absolutely stains your clothes and now I have to figure out how to get all the pit stains out of all of our clothes. I ordered the lemongrass too, so I’m hoping that one is better for clothes. We’ll see."

— Katie S. (4/5)

Love this Scent

"I really enjoy this deodorant not only for the amazing scent but also for its effectiveness on odor control. I was using the charcoal deodorant and did not seem to work well for me but this switch over has been great."

— Hilary N. (5/5)

Non-Irritating

"I have never had good experiences with deodorants made with clean ingredients. I have always ended up with skin irritation and doubt about using intentionally sourced ingredients for my deodorant. I am not exaggerating when I say that this was the first deodorant I have used where I did not experience any irritation whatsoever. Also, the scent of this is divine! I am very pleased with this product and intend to keep this in my regimen."

— Minoo (5/5)

This scent is my absolute

"This scent is my absolute favorite. I love that it does not leave a residue, and it lasts a long time throughout the day. Also very happy that it’s non-toxic as this is something very important for me. Can’t recommend this deodorant enough!"

— Stefanie B. (5/5)

Best Ever

"I absolutely love this product. Initially, I started the subscription for my husband, but I am using it for myself with this citrus vanilla scent. Great scent. Works better than anything I’ve used in the past."

— Magdaline M. (5/5)

This is the one I

"This is the one I keep coming back to. This scent is also my favorite though I've tried others. I find that it does transfer to my clothes, and though it can be removed, it takes effort. I am going to experiment with applying it an hour before getting dressed and see if that helps. But even with the less than ideal transfer, I would still give it 5 stars. It is hard to find a non-toxic deodorant that smells good, goes on easily, and works."

— Monica M. (5/5)

Smells like orange creamsicle

"Haven’t used it religiously yet (still waiting for my other deodorant to be gone) but it smells great! Smells like orange creamsicle. It’s pretty soft so it goes on pretty nice, leaves a little white behind as residue but not a ton. Overall happy with it from what I’ve used so far."

— Karissa K. (5/5)

Q&A

Is it typical to experience irritation when switching to this deodorant from conventional deodorant? Experiencing redness and irritation.: We are sorry to hear that! Please reach out to [email protected] for further help with your regimen! XO, Pure Team
Hi! Would the essential oils in the deodorant make your skin more sensitive to the sun? Is that something to keep in mind while using it in the summer?: They should not! Everyone's skin is different but overall our customers do not find this to be the case since it is such a small amount. :)
I purchased the Vanilla and Citrus deodorant. It does everything I hoped... however are all the deodorants grainy? The grainy substance in mine rubs my pits raw and irritates them. I was curious if another scent possibly without the grainy ingredients would be best for me or is this a quality issue?: Oh no, we are sorry to hear this! It should not be grainy like that. Please reach out to [email protected] for further assistance. :)
Tallow is marked as the 3rd ingredient. I’ve never seen beef fat in a natural deodorant before. Is there a vegan option?: While we believe tallow to be incredibly important to skin health, we understand that it may not appeal to everyone and want you to know that we offer a number of skincare products that do not contain tallow and would be considered to be vegan-friendly. At this time we aren't offering a vegan-friendly deodorant, however we've been working on a better solution to this as we've continued to receive feedback from customers. So stay tuned and thank you! We are so appreciative that you took the time reach out with your request and we want you to know that we take all customer feedback to heart. XO, Pure Team
Is the deodorant container plastic?: Thanks for reaching out! As it turns out, our deodorant tubes are considered a Level 5 plastic due to the high temperature threshold they carry and they are recyclable through most curbside programs. :) We are constantly brainstorming innovative ways to cut back on waste while still providing the highest quality products to our customers. Your feedback greatly helps us in this process. Thanks for being conservation-minded - we love that about our customers! XO, Pure Team

Helpful Resources

How to Soothe Redness and Reactivity Naturally

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

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From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

made in the usa

Handcrafted with love in sunny southern California.

happiness guaranteed

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