Natural Deodorant Pit Tips:

- Twist the deodorant up slightly, then remove the protective seal.
-
Apply a few swipes to each pit for all-day odor protection.
- Shave armpits at night, apply deodorant in the morning.
- Try dabbing instead of swiping to prevent irritation.

Scented with only organic essential oils to help purify skin, control odor and have a positive impact on your mood and mind, you won’t find any artificial, chemical-filled fragrances (even “natural fragrance”) in our deodorant.

Key Ingredients

All Ingredients

Organic Arrowroot Powder, Organic Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Organic Lavender Oil, Kaolin Clay, Non-GMO Vitamin E

Frequently Asked Questions

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Real Customer Reviews

Overall rating: 4.7456994 / 5 from 4011 reviews.

AI Generated Review Summary

This natural deodorant, made with vitamin-rich ingredients, effectively neutralizes odor without causing irritation. Customers love its calming lavender scent and gentle formula, which improves skin health and overall wellness. The packaging is also highly praised for its quality.

Summary topics

  • Skin Irritation: 3%
  • Packaging Quality: 2%
  • Ingredient Quality: 5%
  • Deodorant Effectiveness: 2%
  • Brand Reputation: 4%

Review topics: ["color","breakouts","ingredients","shirts","irritation","size","hair","smells","fragrance","coverage","results","flavor","pores","protection","skin","marks","discomfort","quality","shape","effectiveness","residue","aroma","looks","issues","husband","texture","everyday","rash","face","feels"].

Review highlights

  • "Love the smell and keeps me feeling fresh and clean all day but even better is the clean ingredients."Stacey L.
  • "Great modern packaging, nice smell and does not irritate skin."Dina L.
  • "The lavender smells amazing and I only have to apply it once in the morning and it leaves me feeling fresh all day!"Angelica Y.

Reviews

Natural Deo that actually works

"I have loved every deodorant I have tried from Primally pure so far and this one is no exception. I tried many natural deodorants through the years but Primally pure seriously works. The lavender scent is so calming and fresh smelling. Will be repurchasing when I run out."

Kate G. (5/5)

Nice change of pace

"I have been using the charcoal deodorant for years and thought I would give the lavender a try. Same wonderful consistency and a light fragrance that is not the least bit overwhelming."

Dana P. (5/5)

Only Deodorant I’ll Buy!

"I’ve tried so many natural deodorants and this is now the only one I’ll buy. The subtle scent is great and the protection offered is the best, all while knowing I’m not putting chemicals on my skin."

Kari R. (5/5)

The BEST!

"This deodorant is the best! Smells the best -subtle yet feminine- of all the Primally Pure products that I have ordered. Blue Tansy was more masculine in my opinion and the Citrus Vanilla as not for me even though I normally love things lemon/citrus scented! This was the WINNER! You will not regret this purchase. Primally Pure's deodorants and creams will be my new go-to. Looking forward to trying more of their products!"

Jennifer J. (5/5)

The Best Natural Deoderant

"I've honestly tried them all and this one is really the best, I do not smell at all. The lavendar smells so nice and I like that it's white so it doesn't show up at all. Highly recommend"

Takara (5/5)

My favorite deodorant I've ever used!

"I've tried almost all the scents from Primally Pure, and this is the one this mama keeps coming back to! I'm not normally a fan of lavender, but this scent is so light and subtle and feminine. I love it!!"

Michelle S. (5/5)

My go-to!

"Love their deodorant! If it doesn’t work the best right away- give it a week and you will adjust! Smells great, actually clean, and works well! My go-to for casual days throughout the week where you don’t need a heavy deodorant!"

Kacie T. (5/5)

Great deodorant

"It’s a great clean deodorant with a great scent. It’s great finding a company you feel you can trust."

Elmina M. (5/5)

Works well!

"I love that the ingredients are safe. It's a great alternative to the Each & Every brand because the outside isn't made of black plastic."

Emma G. (5/5)

Sudden irritation

"After a year of using the lavender deodorant I started getting a rash around September 2025. I recently tried to use it again and reacted almost immediately. I’m not sure if they changed the formula, but if they did, it’s disappointing because it was my favorite deodorant."

Justine (1/5)

Q&A

I bought the lavender deodorant and have been using it without a problem for about 6 weeks. Suddenly I have developed a rash in my armpits that is sometimes painful. Is this normal? I thought this would happen earlier on. I'm trying to decide if I should continue using it or not. Please advise. Thank You.
Hi Julie, Oh no! We are so sorry to hear this. Please reach out to [email protected] for further help on the matter. :) XO, Pure Team
Hi! Are all of your deodorants safe for pregnancy?
Hi Morgan, Yes! You can use any of them while pregnant. :) XO, The Pure Team
Hi, I love this deodorant! Quick question: when I shave my armpits the deodorant collects in my razor and doesn't give me a clean shave. Any suggestions on getting it off? Thanks, Katie
Hi Katie, We'd suggest using a loofah to cleanse and exfoliate the pit prior to shaving. We also recommend using only 2-3 swipes of deodorant as this is all you need for maximum odor protection. :) Best, Lauren
Has the formula changed recently? I’m a regular subscriber and my most recent order seems different. It actually goes on smoother but just doesn’t smell as good (or work as well) as it usually does. Is it just me?
Hi Krystalyn, We're so sorry to hear this! Please feel free to reach out to us at [email protected] so that we can resolve the issue right away! Best, Lauren
is your deodorant invisible? I am looking for a clear (invisible) no aluminum deodorant.
Hi Jan, Our deodorants are various colors in the tube, but they apply clear once rubbed into the skin. :) Best, Lauren

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.