Natural Deodorant Pit Tips:

- Twist the deodorant up slightly, then remove the protective seal.
-
Apply a few swipes to each pit for all-day odor protection.
- Shave armpits at night, apply deodorant in the morning.
- Try dabbing instead of swiping to prevent irritation.

Scented with only organic essential oils to help purify skin, control odor and have a positive impact on your mood and mind, you won’t find any artificial, chemical-filled fragrances (even “natural fragrance”) in our deodorant.

Key Ingredients

All Ingredients

Organic Arrowroot Powder, Organic Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Organic Lavender Oil, Kaolin Clay, Non-GMO Vitamin E

Frequently Asked Questions

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Real Customer Reviews

Overall rating: 4.7429113 / 5 from 4232 reviews.

AI Generated Review Summary

This natural deodorant, made with vitamin-rich ingredients, effectively neutralizes odor without causing irritation. Customers love its calming lavender scent and gentle formula, which improves skin health and overall wellness. The packaging is also highly praised for its quality.

Summary topics

  • Skin Irritation (3%): It was reported by customers that there was no irritation reported, with multiple reviews mentioning no skin irritation.
  • Packaging Quality (2%): It was reported by customers that the packaging of the product is loved and considered top-notch.
  • Ingredient Quality (5%): Customers raved about the clean ingredients, with many expressing their love for the scents.
  • Deodorant Effectiveness (2%): It was highlighted by customers that this deo is the best natural deo they have tried.
  • Brand Reputation (4%): It was reported by customers that Primally Pure is the most effective natural deodorant brand.

Review topics: ["size","irritation","fragrance","issues","color","skin","design","smells","results","quality","feels","price","husband","packaging","texture","works","looks","ingredients","protection","shipping","formula","residue","clothes","difference","coverage","aroma","customer service","deodorant","body","consistency"].

Review highlights

  • "Love the smell and keeps me feeling fresh and clean all day but even better is the clean ingredients."Stacey L.
  • "Great modern packaging, nice smell and does not irritate skin."Dina L.
  • "The lavender smells amazing and I only have to apply it once in the morning and it leaves me feeling fresh all day!"Angelica Y.

Reviews

Love

"Really like the scent of Lavender Deodorant! Recently had the blue tansy that i liked a lot too. Primally Pure is the only deo i buy now, i honestly wish they had an even bigger version. I'm a mom so its nice not smelling but not be putting toxic chemicals on my body everyday."

Georgie B. (5/5)

AMAZING

"I have been wearing natural deodorant for years now, and usually I have an incredibly adverse reaction to baking soda. I was nervous when I saw the ingredient on the bottle but observed it was a finer grain, so I decided to give it a shot anyway. It WORKS. No adverse reactions, it goes on beautifully, and it smells lovely."

Hannah E. (5/5)

Best Deodorant

"This is hands down one of my favorite deodorants. I’ve tried almost all of the scents, and they’ve all been great! For this order, I picked the Lavender, and it smells absolutely beautiful. I’m excited to keep using this one. If you’re looking for a clean deodorant that actually works and comes in amazing scents, I definitely recommend it."

Gabrielle H. (5/5)

Actually works

"I’m so happy to have found a natural deodorant that actually works. I have tried many others and even after waiting out the “detox period” from the regular deodorants, I still would stink midday. This stuff lasts me all day and I’m sweating since I live in Florida. A little pricey but worth it if you do the subscription because there’s no shipping fees."

Rebecca H. (5/5)

Happy to have found something that works!

"I’ve been on the hunt for a non-toxic deodorant for a LOOOONG time. This is a great deodorant that feels good in my skin, smells good, and does a great job at preventing odor. I live in the tropical jungle where I’m always sweating. I can confidently wear tank tops without worrying about my pits & I’ve never been happier with a deodorant."

Kaili K. (5/5)

2nd review, no response to 1st

"I reached out to customer service and received no response. I hate to complain about a “free” item (paid for shipping). This came highly recommended by someone I respect and holistic items are important to me. The deodorant was difficult to get started and then left chunky white grease all over my pits and on my clothes. There is no scent at all and does not keep me smelling fresh all day as marketed."

Bailey H. (1/5)

I will use NO other deodorant moving forward.

"I am very picky with what I put on my skin and picky when shopping for my family --because of health. Once I learned about our lymphatic system and how whatever we place on our skin, especially over our lymph nodes (underarms is a major area), I knew I would not compromise our health. I am so thankful for such a lovely deodorant Primally Pure creates. It is all the ingredients I would want and feel safe wearing, let alone safe for my family to wear."

Priscilla D. (5/5)

Best Natural Deodorant on the Market!!!

"I’ve tried other brands that never lasted and I could always smell myself. With Primally Pure deodorant I haven’t had that problem! On my heavy training days or running I just pack the smaller size to reapply if needed since I sweat a ton lol, but even after an hour long session I only have to reapply 50% of the time. So for your day to day you’ll love this! I also love the different scents they come in."

Miah G. (5/5)

Great deodorant

"This is probably my favorite scent that I’ve tried so far. So fresh smelling. Overall since changing to this deodorant, I’ve been less sweaty and only have to apply once a day. I’m on my 3rd deodorant and I don’t see any reason to try any other brands. This is a great product and has met my postpartum needs."

Rebecca H. (5/5)

Dry & Flakey Pits

"I wanted to love this! I’ve been using natural deodorants for 2 years so I am aware of the adjustment period but this one particularly left me with dry, flakey, red, and irritated pits. I’m bummed because the first use I was like “this is it, my favorite natty deo” but unfortunately it didn’t work for me."

Samantha M. (1/5)

Q&A

I bought the lavender deodorant and have been using it without a problem for about 6 weeks. Suddenly I have developed a rash in my armpits that is sometimes painful. Is this normal? I thought this would happen earlier on. I'm trying to decide if I should continue using it or not. Please advise. Thank You.
Hi Julie, Oh no! We are so sorry to hear this. Please reach out to [email protected] for further help on the matter. :) XO, Pure Team
Hi! Are all of your deodorants safe for pregnancy?
Hi Morgan, Yes! You can use any of them while pregnant. :) XO, The Pure Team
Hi, I love this deodorant! Quick question: when I shave my armpits the deodorant collects in my razor and doesn't give me a clean shave. Any suggestions on getting it off? Thanks, Katie
Hi Katie, We'd suggest using a loofah to cleanse and exfoliate the pit prior to shaving. We also recommend using only 2-3 swipes of deodorant as this is all you need for maximum odor protection. :) Best, Lauren
Has the formula changed recently? I’m a regular subscriber and my most recent order seems different. It actually goes on smoother but just doesn’t smell as good (or work as well) as it usually does. Is it just me?
Hi Krystalyn, We're so sorry to hear this! Please feel free to reach out to us at [email protected] so that we can resolve the issue right away! Best, Lauren
is your deodorant invisible? I am looking for a clear (invisible) no aluminum deodorant.
Hi Jan, Our deodorants are various colors in the tube, but they apply clear once rubbed into the skin. :) Best, Lauren

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.