Natural Deodorant Pit Tips:

- Twist the deodorant up slightly, then remove the protective seal.
-
Apply a few swipes to each pit for all-day odor protection.
- Shave armpits at night, apply deodorant in the morning.
- Try dabbing instead of swiping to prevent irritation.

Scented with only organic essential oils to help purify skin, control odor and have a positive impact on your mood and mind, you won’t find any artificial, chemical-filled fragrances (or even “natural fragrance”) in our charcoal deodorant.

Key Ingredients

All Ingredients

Organic Arrowroot Powder, Organic and Fair Trade Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Kaolin Clay, Activated Charcoal, Essential Oils of Organic Eucalyptus and Organic Peppermint, Non-GMO Vitamin E

Frequently Asked Questions

Real Customer Reviews

Overall rating: 4.77568 / 5 from 11760 reviews.

AI Generated Review Summary

This best-selling charcoal deodorant is praised for its fresh feel, long-lasting protection, and clean ingredients. Customers appreciate its non-toxic formula and ability to neutralize odor without causing irritation. However, some users reported mixed experiences with skin sensitivity.

Summary topics

  • Feels: 5%
  • Irritation: 3%
  • Deodorant Effectiveness: 3%
  • Ingredients: 6%

Review topics: [color, ingredients, breakouts, smells, irritation, size, fragrance, shirts, redness, results, bumps, effectiveness, coverage, protection, skin, roller, quality, aroma, residue, marks, texture, looks, husband, issues, feels, oil, body, rash, strength, clothes].

Review highlights

  • "Quality is great, goes on smooth, makes my skin feel great and love the ingredients"Katelyn A.
  • "My skin feels great, I have all day coverage, and I really enjoy this scent too."Chantel G.
  • "We both love the very subtle sent and the skin feels great, no irritations."Anastasiya B.

Reviews

Pretty good

"Best natural deodorant I've tried, nice slightly minty smell that goes away quickly. Doesn't irritate my sensitive skin. I do wish it did slightly better with moisture control, but I am a very sweaty person so the fact that it does so well without any aluminum is great. I smell a bit more than I would like, but nothing crazy. I think it's simply the lack of product smell that makes me think I stink. I've tried the charcoal and the blue tansy deodorants so far, and will continue to try different ones to find my favorite."

Hannah (4/5)

I wish I bought sooner

"I’ve been thinking about switching nonstop for years now, and I finally pulled the trigger and purchased this a few weeks ago. It truly masks all of my stinky gal smells lol highly recommend to anyone needing a simple nontoxic swap that works as well as the mainstream deodorant"

Sophia L. (5/5)

Amazing Stuff!

"This stuff is amazing! It works as well as the commercial, clinical strength deodorant that I had been using, but with all natural ingredients instead of chemicals so I feel so much better about putting it on my skin a couple of times a day! I've used it through cardio and weightlifting workouts and long walks on hot, sunny days! And the scent is so nice too!"

Amy P. (5/5)

I love this deodorant. It’s

"I love this deodorant. It’s aluminum feee obviously and has no junk ingredients. It does not irritate my underarms either which I like. The price is very reasonable too. I used to use anti perspirants which had aluminum but have always heard bad and negative things about it. I tried othet over the counter deodorants at the stores but I was truly. never satisfied really. I don’t remember how I found out about Primally pure but I got turned on to the products once I found out how clean the products were. I would recommend these products to anyone. I just don’t think you can go wrong with Primally pure."

Matt A. (5/5)

A Plus!

"I have shopped different charcoal-based products to control scent and sweating. Primally Pure has checked-off all boxes. I do have to mention something about the packaging. When attempting to remove the transparent top from the actual deodorant, much of the product gets stuck on it and I am left with a messy introduction with the deodorant stick. Can we make this packaging better?"

THIeCZA Q. (4/5)

Best deodorant

"My favorite deodorant. Actually keeps you smelling good. Bottle gets a little messy, but I love the product so much I don’t care too much."

Taylor W. (5/5)

Almost my fave~

"I am giving this one 4 stars, only because it is *slightly* less effective than the vanilla citrus for me, and the color from the charcoal throws me a bit. The scent is still fresh and pleasant, it doesn't leave marks on clothing, and it works better than most non toxic deodorants I have tried."

Quinn G. (4/5)

Once you try it, you won't go back!

"I've been using this deodorant for YEARS and it is so good! I love the scent, the texture, how it feels to wear, and the fact that it lasts all day. By far the best clean deodorant I have ever tried, and I always recommend it to others whenever the topic arises. Once you try this, you won't go back to whatever you were using before."

Annika (5/5)

Best non toxic deodorant

"I’m absolutely obsessed with Primally pure! I love the clean ingredients that work amazing with breastfeeding moms. I’ve had two baby in 3 years and find a deodorant that is clean and helps prevent smelly or dies from all my unbalanced hormones that come from breastfeeding is amazing."

Yanet T. (5/5)

Finally a natural deodorant that works

"I decided to try this deodorant after reading another review saying it was the only brand that worked for them during pregnancy and postpartum. They were right!!! I have gotten sweaty and not been smelly while 7 months pregnant in 90 degree weather. If nothing else has worked for you, give this a try."

Erica D. (5/5)

Q&A

Hi there! I was wondering if the charcoal deodorant is safe to use during pregnancy?
Taking extra precautions when it comes to nurturing little lives is of the utmost importance to us. We’ve done extensive research in regards essential oil use during pregnancy + while nursing, and feel confident that all of our products (aside from Fancy Face Serum for which we offer a pregnancy-safe version) do not pose a risk for pregnant/nursing women due to the concentration of oils and recommended usage of the products. We'd be happy to answer any other questions that you have and of course, we always recommend reaching out to your healthcare provider.
My husband would like to switch to natural deodorant. He currently uses a high powered antiperspirant because he sweats easy and hates to smell. Would your deodorant work for him? If so, how and would there be a transition period?
We find that with our typical male customer they usually prefer our Charcoal or Unscented Deodorants. The Charcoal is scented with peppermint and eucalyptus essential oils which give it a crisp, clean scent plus it comes in our black tube which is also appealing. :)
Do you make a deodorant for women?
Taking extra precautions when it comes to nurturing little lives is of the utmost importance to us. We’ve done extensive research in regards essential oil use during pregnancy + while nursing, and feel confident that all of our products (aside from Fancy Face Serum for which we offer a pregnancy-safe version) do not pose a risk for pregnant/nursing women due to the concentration of oils and recommended usage of the products. We'd be happy to answer any other questions that you have and of course, we always recommend reaching out to your healthcare provider.
Do any of your deodorants NOT contain tallow? I’m so bummed I didn’t see this sooner, I love the product but I can’t get over this ingredient :(
We love tallow for its nourishing properties and it's long-standing history of use in skincare. Tallow contains a high concentration of fat soluble vitamins with their activators (all of which are extremely important for skin health and overall health) as well as Vitamin E, conjugated linoleic acid (CLA) which is anti-inflammatory as well as palmitoleic acid with has natural antimicrobial properties. At this time we do not have a tallow free option. While we believe tallow to be incredibly important to skin health, we understand that it may not appeal to everyone and want you to know that we offer a number of skincare products that do not contain tallow and would be considered to be vegan-friendly.
Is this mainly for women? Or men too?
We find that with our typical male customer they usually prefer our Charcoal or Unscented Deodorants. The Charcoal is scented with peppermint and eucalyptus essential oils which give it a crisp, clean scent plus it comes in our black tube which is also appealing. :)

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.