Our #1 best-selling deodorant combines detoxifying charcoal, grass-fed tallow, and antibacterial essential oils to neutralize odor and purify skin – all without aluminum or synthetic fragrance. Fresh, clean, and trusted by thousands for a reason.
Reduces body odor
Powerfully detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, refreshing aroma
Try an Upgrade
$ 60
$ 66
Organic Arrowroot Powder, Organic and Fair Trade Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Kaolin Clay, Activated Charcoal, Essential Oils of Organic Eucalyptus and Organic Peppermint, Non-GMO Vitamin E
Overall rating: 4.777476 / 5 from 12147 reviews.
This best-selling charcoal deodorant is praised for its fresh feel, long-lasting protection, and clean ingredients. Customers appreciate its non-toxic formula and ability to neutralize odor without causing irritation. However, some users reported mixed experiences with skin sensitivity.
Review topics: [size, absorbs, results, issues, color, ingredients, irritation, smells, quality, fragrance, husband, price, feels, texture, packaging, shipping, design, formula, skin, works, looks, amount, protection, use, clothes, residue, strength, difference, customer service, body].
"I actually bought this deodorant a few months ago and did not like the results, but after purchasing the charcoal underarm detox scrub and using it in conjunction with the everything spray and the charcoal deodorant, I have had great results!"
"Works amazing! My boyfriend uses it and even on very sweaty days (in a very hot and humid environment) it's held up great! We don't love the smell (reminds me of vapor-rub or tiger balm), but it isn't strong at all and is mostly unnoticeable. As a woman, I love the vanilla citrus scent. Texture is slightly clay-like, but he isn't bothered by it at all and it doesn't leave residue on clothes."
"I’ve tried so many nontoxic deodorant that did nothing for me. At first, I was struggling with postpartum hormones and then I was struggling with PCOS/PMS hormone issues that made the pit smell even worse. I used my husband deodorant for a while because I couldn’t find one I loved and even that wasn’t working well for me. I finally bought the deodorant and I tried the smaller one that’s 1. 7 ounces. I have been so pleasantly surprised at how long it lasts and how well it works!"
"I’ve tried other brands that never lasted and I could always smell myself. With Primally Pure deodorant I haven’t had that problem! On my heavy training days or running I just pack the smaller size to reapply if needed since I sweat a ton lol, but even after an hour long session I only have to reapply 50% of the time. So for your day to day you’ll love this! I also love the different scents they come in."
"I am so glad my pilates instructor told me about primally pure. I was embarrassed by my b. o. I was even combining deodorants determined to try anything. I was just going to go back to my old deodorant (bad for me, but at least it worked) when she told me to try Primally pure before I gave up on natural deodorants. It’s weird how well it works. I barely have to put it on. Just a small amount works all day! I LOVE it!!!"
"It’s so important to me to get healthy deodorant but it’s really hard to find some that keeps us non smelly all day. This deodorant does the job. My husband works a manual labor job and comes home smelling dirty, but not from body odor. We are very impressed."
"I really liked this deodorant. It doesn't stain and keeps me dry. The only downside is that is very creamy and it made a mess when I took off the cap. Other than that is perfect."
"Love this because it’s non toxic and it works! The only issue is the waste - once it gets down to the bottom, so much deodorant is inaccessible because of how the packaging was made. You literally need to use a q-tip to scoop it out & use it all up. Wish they would fix this."
"I really like this deodorant. From the ingredients, the concept, the packaging, etc. The only issue I have is that when I got it, and I took off the cap, some of the deodorant came off and I had to shove back into the tube. Since then the application feels like put on a hair clay, but when I rub it in it doesn't leave a sticky texture behind. I honestly think the deodorant was a user error, but I thought it was worth mentioning because the plastoc cap was really hard to take off."
"This is the best natural deodorant I have ever come across. I am a little bit of a sweaty girl, but still always want to use natural ingredients. For years I made my own deodorant to fit all my needs. That became too much of a hassle, and then I found this one! My hot climate doesn’t stand a chance against this deodorant!"
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
