Clarifying Serum is your pure-fect match

Clarifying Serum

Packed with antioxidants to shield skin from free radical damage, vitamin E to repair hyperpigmentation and brighten skin tone + fatty acids to significantly reduce breakouts and bring balance back to your skin barrier, this serum targets acne and discoloration to deliver dramatic results in days.
SHOP ALL SERUMS

Actually clean, actually works.

Prickly Pear Seed Oil
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A potent in fatty acids and acne-fighting minerals such as zinc, which are essential for balancing oil production and promoting a healthy skin barrier. Rich in Vitamin E (the highest of any plant source!) and Vitamin K, it restores elasticity, stimulates cell turnover and lightens sun-induced pigmentation to reveal a clear, clarified and glowing complexion.

Manuka Essential Oil
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One of the most naturally antimicrobial, antifungal and anti-inflammatory ingredients found in nature, it’s 20-30x more effective than tea tree oil in fighting bacteria and minimizing breakouts while protecting skin’s delicate moisture barrier.

Turmeric
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Curcumin, the main chemical compound in turmeric, helps to repair UV damage and hyperpigmentation and is packed with antibacterial and anti-inflammatory properties to reduce redness, decrease breakouts and brighten skin tone.

Chlamydomonas Reinhardtii Extract
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This green algae contains a potent bioactive, nutrient-rich profile. It promotes hydration, cellular proliferation and defends against acne + signs of aging with fatty acids and anti-inflammatory benefits.

All Ingredients

Daily Skincare Ritual

AM

  1. Splash skin with water + pat dry
  2. Apply Everything Spray and/or spritz Skin Specific Mist
  3. Massage Skin Specific Serum into damp skin

PM

  1. Oil Cleanse
  2. Apply Everything Spray and/or spritz Skin Specific Mist
  3. Massage Skin Specific Serum into damp skin
  4. Apply light layer of Skin Specific Cream (if needed!)

Weekly

  1. Double Cleanse as the first step in your PM routine 3-4x/week
  2. Multi-mask with the Mask Trio after cleansing 1-3x/week

Elevate Your Serum Results

Specific products in your skincare routine actually work better together and build on the benefits of one another. Pair your serum with these to elevate your results.

Cleansing Oil (Oily + Acne Prone Skin) Cleansing Oil Primally Pure
Cleansing Oil (Oily + Acne Prone Skin) Cleansing Oil Primally Pure
Cleanse
Cleansing Oil (Oily + Acne Prone Skin)
$ 42
Complexion Mist (2 oz) Primally Pure
Clarifying Mist Mist Primally Pure
Tone
Clarifying Mist
$ 28
2024 Clarifying Cream (1 oz) Cream Primally Pure
Clarifying Cream Cream Primally Pure
Hydrate
Clarifying Cream
$ 42

Testimonials from our customers

Unbelievably good

i have NEVER written a review.... for anything. the clarifying serum is just so good i couldn't resist. if you are debating, GET IT. - Kate

I am a convert!

I’ve struggled with acne since getting my IUD 6 months ago. Tried different spot treatments and nothing has worked great. I have literally used this for 3 nights and my skin has cleared up (there were a few small patches of breakouts when I started). Just using the clarifying serum and cream at night. I’ve made no other changes - Melissa

The Best Serum for Dry Winter Skin

This serum is so refreshing! I use it as the final step of my skincare at night. It smells great and feels even better. I started using this serum right before cold-weather dry skin started and it has helped my skin stay hydrated. I have also had reduced breakouts in just the month I have been using it, even during my cycle which usually causes breakouts on my chin. - Grace

A new staple!

I’m very pleased with this product! I like how it makes my skin feel and look, and it goes on really nicely. - Sherri

Real Customer Reviews: Clarifying Serum