Dry Shampoo | All Natural | Non-Toxic

Our Natural Dry Shampoo is non-toxic and extends the life of your hairstyle in between washes, helps to minimize excess oil, and refreshes second (or third… or fourth) day hair. Curious about trying dry shampoo for the first time? Here’s everything you need to know about getting started with dry shampoo. 

Primally Pure Natural Dry Shampoo bottles for dark and light locks displayed on a wooden surface.

Benefits of Using Dry Shampoo

Apply a few shakes of our non-toxic Dry Shampoo to roots to help combat excess oil and add texture + volume or apply to newly styled hair to keep your style fresh + prevent greasiness.

For best absorption, massage our dry shampoo into your hair before you go to bed, then wake up with hair that’s refreshed and ready for anything.

Blend seamlessly with our two different Dry Shampoo formulas for Dark Locks and Light Locks.

Person holding Primally Pure Natural Dry Shampoo in a black bottle, designed for refreshing hair naturally.

How to Apply Natural Dry Shampoo

Follow these five steps to get the most out of Primally Pure's powder formula, whether you're refreshing overnight or in a hurry before leaving the house.

  • Step 1 — Twist open the applicator: Rotate the top of the tube to expose one or two openings. A smaller opening gives you more control over the amount dispensed.
  • Step 2 — Apply to roots: Shake a small amount of powder directly onto the oiliest areas, typically the crown and around the temples.
  • Step 3 — Let it sit: Wait 30 to 60 seconds, or apply before bed and let the powder absorb oil overnight.
  • Step 4 — Massage and brush through: Work the powder into the root area with your fingertips or a makeup brush, then brush root to tip to distribute evenly and remove any white cast. 
  • Step 5 — Close and store: Twist the top closed and click the cap in place. The compact tube is travel-friendly and spill-proof.
Primally Pure Non Toxic Dry Shampoo

Dry Shampoo Ingredients

The ingredients in our all natural, non-toxic Dry Shampoo, including kaolin clay and organic arrowroot powder, absorb moisture while adding texture + volume and organic essential oils of Lavender, Grapefruit and Peppermint provide natural cleansing properties while soothing the scalp and stimulating hair growth.

Our natural dry shampoo keeps your hair free from harmful aerosols, Talc, petroleum bases + other ingredients while providing you with the best 100% natural + non-toxic next day hair.

A woman with long, wavy brown hair is shown in profile using Primally Pure Natural Dry Shampoo Dark Locks

Why Choose a Non-Toxic Dry Shampoo?

Conventional dry shampoos often rely on aerosol propellants, synthetic fragrance, and talc: ingredients that accumulate on the scalp and have been associated with irritation and long-term health questions. Primally Pure's non-toxic dry shampoo is formulated without these ingredients, using plant-derived powders that absorb oil at the root without blocking follicles or leaving a synthetic coating on the scalp.

Clean, plant-based powders, such as the arrowroot and starch base in this formula, work by physically binding to sebum molecules and absorbing them. That means no chemical reaction with the scalp! The result is hair that looks and feels freshly washed without the buildup that synthetic aerosol formulas can cause over repeated use.

Primally Pure also sources ingredients sustainably and formulates without artificial fragrance, a category that can contain hundreds of undisclosed chemical compounds under a single label term. For people with a sensitive scalp, scalp eczema, or a preference for fully transparent ingredient lists, a clean powder dry shampoo is a meaningful upgrade over conventional alternatives.


What Primally Pure Dry Shampoo Leaves Out

  • No aerosol propellants: powder formula only, eliminating inhalation concerns
  • No artificial fragrance: fully disclosed ingredient list with no 'fragrance' catch-all
  • No talc: replaced by plant-based absorbents that work without follicle-clogging risk
  • No synthetic preservatives: no parabens or formaldehyde-releasing agents

Frequently Asked Questions

the pure promise

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.