This aluminum-free deodorant combines grass-fed tallow, naturally-mined baking soda, and antibacterial essential oils to neutralize odor and detoxify buildup. Uplifting notes of vanilla + wild orange deliver a bright, fresh scent while keeping skin balanced, calm, and confidently clean.
Reduces body odor
Detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, uplifting aroma
Organic Arrowroot Powder, Organic Coconut Oil, Baking Soda, Organic Tallow from Grass-Fed Cows, Organic Beeswax, Non-nano Zinc Oxide, Wildcrafted Orange Oil, Organic Sandalwood Oil, Kaolin Clay, Benzoin Resin Extract, Peru Balsam Resin Oil, Vanilla Fruit Extract, Non-GMO Vitamin E
Overall rating: 4.717631 / 5 from 6534 reviews.
This aluminum-free deodorant is praised for its clean ingredients, effective odor neutralization, and uplifting scent. Customers appreciate its non-irritating formula, smooth texture, and long-lasting freshness.
Review topics: [size, results, color, flavor, ingredients, irritation, quality, issues, fragrance, husband, feels, smells, texture, packaging, design, price, formula, skin, looks, shipping, amount, residue, clothes, works, customer service, protection, coverage, use, alternative, container].
"I’ve had sensitive armpits for years. My heart is to only use non-toxic products, but it was hard to find a deodorant that worked in that category. This stuff works! I love that I can smell good and feel good about what I’m putting on my body. This is the only nontoxic deodorant that I’ve ever used that doesn’t make my armpits feel like they are on fire. Instant subscription."
"Finally a natural deodorant that lasts all day. I’m in Florida visiting and have been all over Disney and I put it on in the morning and it lasts allllll day. I kept doing a smell check to see if I had BO… and there was nothing! And the price is worth it…. Compared to other natural deodorants. Will keep buying"
"I'm really satisfied and grateful for this product. It contains truly pure ingredients that are safe for your health, and it even works for my teenage armpit 😳. I tried everything, and I used to struggle with armpit odor, but now it's gone all day without needing to reapply. It smells so gentle and pleasant About to reorder."
"I have tried so many non toxic deodorants and all of them fall flat except for primarily pure! My favorite scent is the blue tansy. I think it’s the most effective at blocking odor, with the bergamot eucalyptus being a close second. I am a very sweaty person but this stuff actually works!! I can go all day and not stink when I wear this stuff, it’s literally amazing! Highly recommend to anyone who wants to wear non toxic deodorant but doesn’t want to stink!"
"I don’t have to worry about reapplying during the day! I’ve always been nervous after bad experiences of not having my non toxic deodorant with me and thought I would never fully be able to switch. After using I have not had to reapply and it has not given me any kind of burn under my arms!"
"This would be my pick! I would be the person bringing deodorant to a favorite things party, and I’m not even a little embarrassed- it’s that good! This is my favorite primally pure item, it smells amazing, it works fantastic - if you’ve been wanting to try out a clean deodorant, this is the one!"
"This deodorant is awesome and can go more than a day if needed. Ive never had it irritate my skin at all and it smells great. On the expensive side but I’ll pay more for quality. I find their shipping costs a bit excessive but it is what it is."
"I tried many “natural” deoderants before settling on this one. It checks all the boxes- goes on fine, very light and pleasant scent, and best of all- IT WORKS! And for reference, I’m a female licensed irrigator and I do landscaping in Texas. When I’m not sweating in the field, I’m on stage, conducting a chorus or accompanying the local high school. So I sweat from sheer heat and muscles as well as stress. This deodorant handles it all!"
"I only get my deodorant from Primally Pure, but this was my first time using this scent. Love the scent, it is not too strong or overbearing, but smells great and works great. I sweat a ton and have never had issues with odor when using their deodorants. And as always, wonderful ingredients! I have very sensitive skin, and it has never irritated me."
"I really wanted to love this deodorant, but it gave me a rash within a few hours of use and made the skin on my armpits hurt throughout the day whenever I wore it. Also, I hardly ever struggle with B. O. , and this deodorant made me smell worse than I would have if I weren't wearing any. The smell was great, and worth noting that I have sensitive skin and had a similar reaction to the native deodorant (though not as severe)."
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
