The 3 Ingredients That Make Our Natural Deodorant Different (#2 Might Surprise You)

With so many new natural deodorants available today, it can be tough to know which one actually works and if their ingredients are as clean as they claim to be.

Clearly, we’re passionate about natural deodorant (and our people!) and we want to help make this process even easier for you. So we’re breaking down our deodorant label and giving you the top 3 ingredients your deodorant should contain – trust us, your pits will thank you later. 😉 (Plus there’s a little checklist at the end to see if your deodorant passes the Pure Test!)

Ready to clean up your deodorant game? Here we go!

First things first: not all baking soda is the same. And if you’ve struggled with baking soda in the past, we encourage you to give it a second chance!

When it comes to this odor-fighting ingredient, sourcing matters – and your skin can feel a difference. While we’ve dedicated years to discovering the perfect ratio of baking soda for optimal efficacy (aka no unwanted odor or painful rashes), we’ve recently made a new upgrade to our deodorant formula to improve your results even more.

We now source baking soda that is naturally-mined from a zero discharge, environmentally-friendly facility in Colorado. Why does naturally-mined matter? For all of our sensitive skin friends, it means it has a finer grain for a more gentle and effective deodorant. This new baking soda is less abrasive and has less potential of causing irritation – while still providing the pure odor protection you need.

If it’s been hard for you to find a natural deodorant with baking soda that won’t make you break out in red, raw rashes, remember, not all baking soda is the same and this simple sourcing tweak makes all the difference!

If you’re new to Primally Pure, this ingredient might be a bit surprising – and you might wonder about its benefits and sustainability. But this nutrient-dense and ethically-sourced animal fat is foundational to our deodorant formula – and your skin health! Here’s why.

Background: Beef tallow has actually been a long-standing tradition and powerful healing ingredient for centuries – which is why a number of our products contain this precious element! Knowing its deeply nourishing + restorative properties, we wanted to follow in our ancestor’s footsteps by including this transformative nutrient in our skincare products and follow their philosophy to use every part of the animal, from nose to tail, so nothing is wasted.

Sustainability: We only source tallow from grass-fed cows (aka happy cows!) that are humanely raised + processed. This ensures they’re grazing only on grass, getting access to fresh air and living the healthiest life possible – which then provides the most nutrient-dense, sustainable tallow available.

Mindfully consuming and including this animal fat is at the foundation of our formulations. Our Founder’s family even started a pasture-raised regenerative livestock farm so she has personally experienced this rendering process from start to finish!

Skin Benefits: Tallow is a skin superfood that soothes, repairs and improves cell health due to the similar makeup it has to our skin – making it compatible with our cell biology and deeply nourishing at a cellular level. This healthy fat helps to keep pits protected, feeling fresh and looking healthy with even more nutrient-dense goodness:

• palmitic acid prevents moisture loss and improves skin texture
• stearic acid improves moisture levels and elasticity for smooth, supple skin
• vitamin E (4 times as much as grain-fed cows!)
• anti-inflammatory conjugated linoleic acid (CLA)
• antimicrobial palmitoleic acid promotes healthy skin structure and optimizes benefits of other fatty acids

Note: While we believe tallow to be incredibly important to skin health, we understand that it may not appeal to everyone! We suggest trying out our Everything Spray for a vegan-friendly option to neutralize odor + refresh your pits.

If there’s only one thing you take away from this post, make it this: fragrance is one of the most toxic ingredients you’ll find, even on “natural deodorant” labels.

The term fragrance seems harmless (I mean, you can pronounce it, right?!), but in reality, these lab-made, artificial scents can contain thousands of chemical ingredients (that is A LOT of unknown + undisclosed ingredients) and are closely linked to several, serious health issues. Many companies, unfortunately, cover-up harmful chemicals on their product labels with the catchall term: fragrance.

The only thing we want to cover up is your odor! And we do that with only pure, organic essential oils.

Essential oils are the life force of the plant and offer potent + powerful benefits not only for odor control, but for your skin and overall sense of wellness. We source only the highest quality oils from around the world to provide the most nutrient-dense and bioavailable benefits. While higher quality ingredients are more costly, we know our customers are 100% worth it.

Okay, it’s time for the fun, fresh + floral aromas – no artificial (or even “natural) fragrances needed! You can still enjoy the aromas you love, but without putting your health + wellness at risk. Here are our favorites for your pits:

• Lemongrass: fresh + uplifting aroma that protects against odor-causing bacteria.
• Charcoal (Eucalyptus + Peppermint):soothes + refreshes while supporting a relaxed mind.
• Blue Tansy: combats inflammation, calms an anxious mind and seriously soothes the skin.
• Geranium: balances the mind while reducing inflammation + rejuvenating skin.
• Lavender: soothes the nervous system and helps to heal skin irritation + combat bacteria.
• Tea Tree: antibacterial, odor-busting and natural cleansing properties for the skin + mind.
• Unscented: calms sensitive skin and combats unwanted odor sans essential oils.

Not sure what scent is the best fit for you? Take our fun, quick Deodorant Quiz to find out!

Now it’s time to take a closer look at your deodorant tube and ingredient label. Does your deodorant pass the Pure Test? Here are a few ways to tell – and what makes our natural deodorant different from the rest!

• Aluminum-free: minimize heavy metals + toxic buildup in your precious body and help prevent the onset of disease.
• Fragrance-free: stay far away from this new “second-hand smoke” – the most harmful ingredient found in conventional (and even “natural”) products.
• Organic ingredients: opt for organic + wildcrafted to avoid pesticides on your pits (and your plate!).
• Small batch: ensures the freshest ingredients and intentional care goes into each and every tube.
• Female-founded: empowering women to follow their dreams and make a difference in our world – even through something as simple as deodorant.

You guys, the deodorant you use really. is. a. big. deal. Because a daily swipe of deodorant compounds over time and can lead to increased toxic buildup + a cascade of negative health issues OR enhanced overall health + vibrancy with ingredients that nourish your skin and body at a cellular level.

What deodorant will you use? What ingredients will you swipe on your skin? What compound effect do you want to experience? You get to choose.

Our hope is that this post has helped you not only learn a few ingredients to look for (or avoid!) on your deo label, but to be empowered to make the best deodorant decision for you and your health.

Here’s to happy pits and an even healthier self! XO

Tell us in the comments what deodorant you’re choosing or if you have any questions regarding ingredients! Our team is here to support you every step of the way.