Woman applying Primally Pure Sun Cream SPF 30 non-toxic mineral based tallow sunscreen to her arm by a pool

Summer's most-wanted
SPF is back in stock!

Summer's most-wanted SPF is back in stock!

NEW TO NON-TOXIC? SHOP BEST-SELLERS

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TRAVEL-SIZE STAPLES

The Jet Set

Your favorite skincare – now travel-sized. Packed in a custom organic bag, Body Wash, Body Butter, Deodorant + Lip Balm (in summer scents) help you feel fresh and glowy on the go.

Over 40,000 5-Star Reviews

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

Black flower-like symbol to symbolize Primally Pure does not use anything artificial in products

no artificial anything

We use nature’s most precious elements and nothing more.

Black icon a flower to symbolize Primally Pure sustainably sourced ingredients

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processes ingredients, we take sourcing seriously.

Outline of the state of California in a circular border to symbolize Primally Pure products are made in the USA and headquarters in Southern California

made in the usa

Handcrafted with love in sunny southern California.

Heart symbol in a circular border to symbolize Primally Pure Happiness Guarantee Promise to customer satisfaction

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.