When do I use Clarifying Serum in my routine?

Massage 1 pump of the Clarifying Serum onto face, neck, and decollete after cleansing and toning (while skin is still damp) and finish with your cream or balm. Apply morning and night to allow the active botanicals to balance your skin barrier and reduce inflammation around the clock.

Is Clarifying Serum suitable for all skin types?

The Clarifying Serum is formulated with non-comedogenic ingredients that are beneficial for all skin states, but it’s specifically designed for skin states prone to acne, excess oil production, and hyperpigmentation. Its potent, lightweight blend is absorbed easily, making it highly effective for balancing oily or congested skin without feeling heavy or greasy.

What does Clarifying Serum smell like?

The Clarifying Serum has a bright, uplifting citrus aroma with subtle earthy undertones from organic Neroli, Orange, and Pink Grapefruit essential oils. This refreshing blend not only purifies and brightens but also inspires positivity and promotes clarity.

Any tips for getting the product out more easily?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If the tube feels a bit firm, especially in cooler temperatures, that’s totally normal! Our formula can become more solid when it’s cold. "}]},{"type":"paragraph","children":[{"type":"text","value":"Letting the tube warm up between your hands for a few minutes will help it soften and make it much easier to squeeze out. Also don’t forget to remove the seal on the bottle."}]}]}

Are essential oils safe in skincare?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Essential oils are powerful plant medicines that are safe and highly beneficial when properly diluted and sourced with integrity. At Primally Pure, we use only high-quality, organic essential oils for their therapeutic properties and natural scent, ensuring they are balanced within our formulas to avoid irritation even for sensitive skin types."}]}]}

Are Primally Pure’s SPF products recommended for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Formulated with restorative fatty acids from grass-fed tallow, moisturizing mango butter and vitamin-rich beeswax, our SPF not only provides a sun barrier, but it protects the skin barrier. If you experience skin sensitivities, we suggest our Unscented SPF products for gentle, essential-oil free and deeply nourishing SPF protection."}]}]}

Are Primally Pure’s tinted products safe for sensitive skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare products are formulated with sensitive skin in mind and are free from many common irritants, including artificial fragrance, synthetic dyes, chemical sunscreen filters, silicones, and harsh preservatives."}]},{"type":"paragraph","children":[{"type":"text","value":"Our Sun Serum Tinted SPF was clinically tested and proven to be gentle enough for sensitive skin. Each formula is built on a nourishing foundation of grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide to help support the skin barrier rather than disrupt it."}]}]}

Are these products safe during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Mineral SPF with non-nano zinc oxide is widely considered the safest sunscreen option during pregnancy since it doesn’t absorb into the bloodstream. "}]},{"type":"paragraph","children":[{"type":"text","value":"But as always, check with your doctor for personal guidance. "}]}]}

Are your tinted products suitable for acne-prone skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Our tinted skincare formulas are designed to be lightweight, breathable, and supportive of overall skin health."}]},{"type":"paragraph","children":[{"type":"text","value":"Unlike many conventional tinted products that rely on silicones, synthetic ingredients, and heavily processed oils, our formulas feature skin-supportive ingredients like grass-fed tallow, botanical oils, mineral pigments, and non-nano zinc oxide. Many customers with acne-prone or easily congested skin appreciate being able to simplify their routine while still achieving natural-looking coverage and a healthy glow."}]}]}

Can activated charcoal help with body odor?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Activated charcoal is highly porous, which gives it an exceptional surface area for trapping volatile odor compounds and bacteria that cause underarm smell. Studies on activated charcoal's adsorptive properties confirm its ability to bind organic compounds on contact. In Primally Pure's formula, activated charcoal works alongside essential oils of eucalyptus and peppermint (both of which have documented antibacterial activity) to neutralize odor at the source rather than masking it with synthetic fragrance."}]}]}

Can Baby Balm be used as an eye cream during pregnancy?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm is essential oil-free and can be used as a deeply nourishing eye cream throughout pregnancy. Warm the tiniest amount between your fingertips and gently tap it around the eye area to moisturize dry, delicate skin + soften the appearance of fine lines."}]}]}

Can beeswax clog pores?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Beeswax has a fairly low comedogenic rating, meaning it's unlikely to clog pores for most people. "}]},{"type":"paragraph","children":[{"type":"text","value":"Structurally, it forms a breathable barrier on the skin rather than a heavy, airtight seal, which is a big part of why it works so differently for slugging than something like petroleum jelly. "}]},{"type":"paragraph","children":[{"type":"text","value":"That said, everyone's skin is different, and those who are especially acne-prone might want to patch test any new beeswax-based product first, just to be safe!"}]}]}

Can I double cleanse with Jelly to Milk Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The Jelly to Milk Cleanser can serve as either step of a double cleanse: use it before a Cleansing Bar or after a Cleansing Oil, depending on your skin’s needs and cleansing ritual."}]}]}

Can I layer Lip Balm with Lip Oil?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! We love layering the two. The Lip Balm works beautifully as a foundational layer to deeply nourish and lock in moisture, while our Lip Oil can be layered on top for a high-shine, glass-like finish – perfect for a pop of extra hydration and a glossy look."}]}]}

Can I practice skin cycling without retinol or strong acids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely! This is exactly what the Primally Pure approach is designed for. A full skin cycling rhythm of clarifying, soothing, exfoliating, and rest nights delivers real results without conventional actives. "}]},{"type":"paragraph","children":[{"type":"text","value":"Natural alternatives like bakuchiol offer retinol-like benefits without barrier disruption."}]}]}

Can I replace my vitamin C, retinol and moisturizer with the Plumping Collection?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes! Rather than layering several individual actives, the Plumping Collection combines bakuchiol to visibly firm and smooth, astaxanthin (shown to be 6000x more effective than vitamin C!) to defend against oxidative stress and even skin tone, and deeply nourishing lipids like grass-fed tallow to replenish the skin barrier. It's an intentionally simplified ritual designed to deliver comprehensive support in fewer steps. "}]}]}

Can I use a tinted face cream with SPF instead of separate sunscreen and foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! A tinted face cream with SPF 30 can replace both a standalone sunscreen and a light-coverage foundation for most daily activities. Sun Serum Tinted SPF 30 delivers broad-spectrum mineral SPF, buildable tint that blurs imperfections, and clinically tested skincare benefits (increased hydration, improved elasticity and radiance) in a single step. For higher UV exposure days, reapplication every two hours still applies regardless of the product use"}]}]}

Can I use Baby Balm inside the diaper area?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm can be applied to the external skin of the diaper area to help create a nourishing barrier against excess moisture + soothe dry, irritated skin. Apply a thin layer to clean, dry skin at diaper changes as needed."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, Baby Balm was intentionally formulated with delicate newborn skin in mind. "}]},{"type":"paragraph","children":[{"type":"text","value":"Its gentle, nutrient-dense formula is free from essential oils + synthetic fragrance and can be used anywhere baby’s skin needs extra moisture, nourishment + barrier support."}]}]}

Can I use Baby Balm on a newborn?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Baby Balm was specifically formulated for delicate infant skin and can be used from birth. Its simple, 6-ingredient formula is made without synthetic fragrance, preservatives or petroleum-derived ingredients and can be applied anywhere baby needs a little extra moisture + soothing support – from dry, sensitive skin to the diaper area, cradle cap + eczema-prone patches."}]}]}

Can I use it if I have acne?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk is formulated to cleanse effectively while supporting the skin barrier."}]}]}

Can I use Jelly to Milk in the morning?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Jelly to Milk can be used as a nourishing evening cleanse or as a lighter morning cleanse to refresh and rebalance the skin."}]}]}

Can I use Primally Pure sunscreen on my kids?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our "},{"url":"https://primallypure.com/collections/sunscreen","title":"Primally Pure SPF collection","target":"_blank","type":"link","children":[{"type":"text","value":"SPF collection"}]},{"type":"text","value":" is family friendly and the safest option for young skin. Free from industrialized seed oils, synthetic fragrances and harmful chemicals that you definitely don’t want on developing skin/bodies, our formula contains non-nano zinc oxide for mineral-based, broad-spectrum sun protection along with moisturizing tallow, mango butter and beeswax to deeply nourish delicate skin. For your kiddos, we recommend our Unscented SPF products for gentle, essential-oil free SPF protection."}]}]}

Can I use Sun Cream on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Cream SPF 30 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use Sun Stick on my face and body?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Stick SPF 25 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Can I use the Jelly-to-Milk Cleanser on its own?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"It was designed to work beautifully as a standalone cleanser — especially in the morning, on minimal makeup days, or anytime your skin is feeling sensitive, and you want a gentle cleanser that still leaves you feeling clean. "}]}]}

Can I wear Lip Oil on top of my Sun Lip Balm?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our Sun Lip Balm was developed and tested as a standalone product, which means its SPF protection is confirmed only when used solo. While applying Lip Oil on top shouldn't interfere with the effectiveness, we can’t guarantee the same level of sun protection if used together because it hasn’t been tested that capacity. For best results, we recommend using the Sun Lip Balm on its own when sun protection is your top priority."}]}]}

Can I wear tinted SPF under makeup if I want more coverage?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely. "}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Serum makes a lovely base for days you want to layer more on top. It preps and nourishes skin while the SPF protection is already working underneath."}]}]}

Can Lip + Cheek Tint replace blush and lipstick?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Lip + Cheek Tint is designed to replace both blush and lip color in a simplified makeup routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The buildable formula adds a healthy-looking flush to cheeks and natural color to lips while nourishing the skin with grass-fed tallow, botanical oils, and mineral-based ingredients. Many customers love having one product that delivers skincare benefits, color, and SPF protection in a single step."}]}]}

Can my skin type actually change, or is it just my skin state?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your underlying tendencies (skin type) are mostly stable, but they can shift with age, hormones, and environment. "}]},{"type":"paragraph","children":[{"type":"text","value":"What you notice most day to day is usually your skin state changing in response to stress, climate, and routine. "}]}]}

Can sunlight help with melasma or pigmentation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"It's nuanced, but yes, timing "},{"type":"text","value":"may","italic":true},{"type":"text","value":" matter. "}]},{"type":"paragraph","children":[{"type":"text","value":"The circadian clock plays a direct role in regulating melanin production, and consistent morning light may help stabilize that biology rather than aggravate it the way midday UV exposure can."}]},{"type":"paragraph","children":[{"type":"text","value":"Our founder Bethany experienced noticeable improvement in her melasma after prioritizing morning light as part of her daily ritual. "}]},{"type":"paragraph","children":[{"type":"text","value":"Bur remember, melasma is complex and individual, so this isn't a prescription. But the biology is definitely worth understanding! Read more in our "},{"type":"link","url":"https://primallypure.com/blogs/blog/natural-remedies-for-melasma-and-hyperpigmentation","title":null,"target":null,"children":[{"type":"text","value":"melasma and sun spots blog"}]},{"type":"text","value":"."}]}]}

Can Jelly to Milk Cleanser replace my makeup remover?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many users, yes. Jelly to Milk Cleanser effectively removes light makeup and daily buildup. If you wear heavier or long wear makeup, we recommend double cleansing or using a dedicated makeup remover first."}]}]}

Can tinted skincare replace makeup?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Tinted skincare can replace foundation, blush, lip color, and even daily sunscreen depending on your routine and desired coverage."}]},{"type":"paragraph","children":[{"type":"text","value":"Our formulas provide lightweight, buildable color that helps even skin tone, add warmth, and create a healthy glow without the heavy feel of traditional makeup. If you prefer fuller coverage, tinted skincare also layers beautifully under or alongside makeup."}]}]}

Can tinted SPF replace foundation?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For many people, yes. Sun Serum Tinted SPF can replace foundation, moisturizer, and sunscreen in a simplified daily routine."}]},{"type":"paragraph","children":[{"type":"text","value":"The lightweight, buildable formula helps blur the appearance of pores, soften visible redness, and create a naturally radiant finish while providing broad-spectrum SPF 30 protection. Rather than masking the skin, it enhances your complexion with sheer coverage that looks like healthy skin."}]},{"type":"paragraph","children":[{"type":"text","value":"If you prefer fuller coverage, Sun Serum Tinted SPF also creates a beautiful base underneath foundation or concealer."}]}]}

Can you get vitamin D through a window?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"You cannot effectively synthesize vitamin D through a glass window because glass filters out the necessary UVB rays. While UVA rays—which are responsible for skin aging—can still penetrate glass, the specific UVB wavelengths required for vitamin D production are blocked. To receive the benefits of the \"sunshine vitamin,\" you must spend time in direct, unfiltered sunlight."}]}]}

Do I need a whole new routine every season?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not usually. "}]},{"type":"paragraph","children":[{"type":"text","value":"Most people do best keeping their core steps and products they love, then tweaking textures, frequency, or one or two key steps (like cleanser or moisturizer) as their skin state shifts. "}]}]}

Do I need the whole collection, or can I start with just one product?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Every product delivers benefits on its own, but they're intentionally designed to work together. The Plumping Mist provides a drink of water for the skin and replenishes hydration, the Plumping Serum provides concentrated antioxidant protection and collagen support, and the Plumping Cream seals in hydration and replenishes the barrier. Used together, they create a complete ritual that helps skin look firmer, smoother and more radiant over time."}]}]}

Do I need to double cleanse every night?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not always. "}]},{"type":"paragraph","children":[{"type":"text","value":"Double cleansing is especially helpful when you’re wearing SPF and/or makeup, live in a more polluted area, or are prone to congestion and breakouts. "}]},{"type":"paragraph","children":[{"type":"text","value":"On lighter days, a single cleanse may be enough, whether that’s Jelly-to-Milk, a Cleansing Bar, or a thorough cleanse with Cleansing Oil on its own. "}]}]}

Do I need to switch all my products at once?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely not."}]},{"type":"paragraph","children":[{"type":"text","value":"In fact, changing everything overnight can make it harder to tell what’s actually helping your body and what isn’t. It can also create financial and emotional stress. "}]},{"type":"paragraph","children":[{"type":"text","value":"It’s more sustainable and gentler on your skin and budget to make a few thoughtful swaps, give your body time to respond, and build from there. "}]}]}

Do I need to use sunscreen every day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not necessarily. Primally Pure's philosophy emphasizes responsible, intentional sun exposure rather than avoiding the sun completely. Instead of relying on sunscreen at all times, we encourage building skin resilience gradually, seeking shade during peak midday sun, and prioritizing morning and evening sunlight when exposure is gentler and more beneficial. When spending extended time in direct sun, mineral sunscreen and protective clothing can help reduce the risk of overexposure and sunburn."}]}]}

Do I still need a mist and cream/balm afterward if my cleanser is hydrating?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes."}]},{"type":"paragraph","children":[{"type":"text","value":"Even the most hydrating cleanser is still a rinse-off product, which means those benefits don’t stay on the skin for long. "}]},{"type":"paragraph","children":[{"type":"text","value":"Following with a mist and a cream or balm helps lock in water and lipids, supporting long-term barrier resilience."}]}]}

Do I still need to reapply tinted SPF throughout the day?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Like all SPF products, Sun Serum Tinted SPF should be reapplied every 2 hours during prolonged sun exposure and after swimming, sweating, or towel drying."}]},{"type":"paragraph","children":[{"type":"text","value":"Regular reapplication is essential for maintaining broad-spectrum SPF 30 protection and helping protect skin from premature aging and sun damage caused by UVA and UVB rays."}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Stick SPF 25 is perfect for on-the-go reapplication without disturbing your look."}]}]}

Does charcoal really get rid of odors?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Activated charcoal eliminates odors through adsorption, a process where its negatively charged, porous surface attracts and traps positively charged odor molecules and bacteria before they can become noticeable. This is a physical, not chemical, process, which is why charcoal deodorant works without artificial masking agents or aluminum salts. In Primally Pure's Charcoal Deodorant, this mechanism is supported by coconut oil's medium-chain fatty acids and eucalyptus and peppermint essential oils, creating a multi-action odor-control system that has earned over 12,000 five-star reviews."}]}]}

Does Jelly to Milk Cleanser replace my Cleansing Oil or Water Based Cleanser?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Jelly to Milk Cleanser is a glycerin and oil-rich product that can be used in place of either, depending on your preferences and skin's needs. Some customers may alternate between products seasonally, while others may incorporate Jelly to Milk into a double-cleansing routine."}]}]}

Does my diet affect my skin barrier?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely!"}]},{"type":"paragraph","children":[{"type":"text","value":"The fatty acids you eat directly influence the lipid profile available for barrier maintenance and repair. "}]},{"type":"paragraph","children":[{"type":"text","value":"Omega-3-rich foods (like wild caught fish, pasture-raised eggs, grass-fed meats) supportive barrier integrity from "},{"type":"text","value":"within","italic":true},{"type":"text","value":". "}]},{"type":"paragraph","children":[{"type":"text","value":"Refined seed oils and high-sugar diets increase systemic inflammation and also compromise your barrier lipid integrity at a cellular level. "}]}]}

Does sleep really affect my skin barrier?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, it really does!"}]},{"type":"paragraph","children":[{"type":"text","value":"Research shows that good quality sleepers recover from barrier damage 30% faster than poor sleepers. This is because barrier regeneration is ruled by the repair that happens overnight. "}]},{"type":"paragraph","children":[{"type":"text","value":"When your sleep is chronically disrupted, you see an increase in TEWL and compromised barrier function. "}]},{"type":"paragraph","children":[{"type":"text","value":"Protecting your sleep is one of the most impactful things you can do!"}]}]}

Does SPF block vitamin D production?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"In theory, yes. SPF applied thoroughly can reduce vitamin D synthesis. "}]},{"type":"paragraph","children":[{"type":"text","value":"But in practice, most people don't apply enough or reapply consistently, so full blockage is rare. "}]},{"type":"paragraph","children":[{"type":"text","value":"More importantly, the morning light window (before 10am) offers meaningful vitamin D synthesis at a lower UV index, with less damage risk. "}]},{"type":"paragraph","children":[{"type":"text","value":"Prioritizing morning outdoor time before applying SPF is a practical way to support vitamin D naturally while still protecting your skin during peak UV hours. Remember — even 5-10 minutes can help!"}]}]}

Does your diet affect your skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"Blood sugar spikes from high-glycemic foods trigger inflammation and can accelerate collagen breakdown through a process called glycation."}]},{"type":"paragraph","children":[{"type":"text","value":"Processed seed oils and excess alcohol also fuel inflammatory pathways that show up on your face."}]},{"type":"paragraph","children":[{"type":"text","value":"But when you nourish yourself with quality fats, protein, and antioxidant-rich plants, you support barrier function, collagen production, and more even-toned skin."}]}]}

How do hobbies affect skin health?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Honestly, more than you'd think!"}]},{"type":"paragraph","children":[{"type":"text","value":"Chronic stress raises cortisol, and high cortisol degrades the fatty acids and ceramides that make up your skin's barrier. This weakens its ability to repair and also increases inflammation. "}]},{"type":"paragraph","children":[{"type":"text","value":"Scientists have found that hobbies and enjoyable activities lower cortisol. And that translates to skin health in the forms of: less barrier breakdown, less inflammation, and better repair."}]},{"type":"paragraph","children":[{"type":"text","value":"All of this is happening while you're simply enjoying yourself!"}]}]}

How do hormones and my cycle affect my skin?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your skin cycles with your hormones. "}]},{"type":"paragraph","children":[{"type":"text","value":"Estrogen supports collagen and hydration. So when it’s higher (follicular and ovulatory phases), your skin tends to look clearer and more radiant. "}]},{"type":"paragraph","children":[{"type":"text","value":"When progesterone rises pre-period, oil production increases and breakouts along the chin and jaw are common."}]},{"type":"paragraph","children":[{"type":"text","value":"During your period, lower estrogen can make skin more sensitive and dry."}]},{"type":"paragraph","children":[{"type":"text","value":"And major hormonal changes like postpartum or perimenopause often trigger recalibration periods for the skin."}]}]}

How do I apply tinted SPF for the most natural finish?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Warm a small amount between your fingertips before applying. This makes blending much easier and more natural-looking. "}]},{"type":"paragraph","children":[{"type":"text","value":"Press and blend outward from the center of your face rather than rubbing. Build lightly where you want more coverage and let it sheer out naturally everywhere else."}]}]}

Best-Seller

Clarifying Serum

$ 58.00

BRIGHTEN. BALANCE. CLARIFY.

This lightweight superfood serum is packed with antioxidants to protect skin against free-radical damage, Vitamin E to repair hyperpigmentation, and fatty acids to calm breakouts while supporting the skin barrier. Nutrient-rich oils from prickly pear, jojoba, and manuka absorb deeply to leave your skin glowing—never greasy.

Not sure which serum is best for you? Click here to find your perfect match.

SIZE: .5 oz 1 oz

Quantity

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Quantity

how to use ingredients

Product Benefits

Defends against acne + signs of aging

Anti-inflammatory properties significantly reduce redness

Packed with antioxidants to shield skin from free radical damage

Promotes cellular proliferation to create a clear complexion

Brightens skin tone

Protects moisture barrier

How to Use Clarifying Serum

After cleansing and toning, massage 1-2 pumps onto face, neck and décolleté morning and night.

AM: Apply after toning for lightweight daily hydration.
PM: Apply after cleansing + toning then follow with cream for ultimate overnight repair.

This serum targets acne and discoloration to deliver dramatic results in days.

Good For

Oil-Rich Skin
Acne
Melasma
Brightening
Hydration

Key Ingredients

Prickly Pear Seed Oil
Learn More

A potent fatty acids and acne-fighting minerals such as zinc, which are essential for balancing oil production and promoting a healthy skin barrier. Rich in Vitamin E (the highest of any plant source!) and Vitamin K, it restores elasticity, stimulates cell turnover and lightens sun-induced pigmentation to reveal a clear, clarified and glowing complexion.

Manuka Essential Oil
Learn More

One of the most naturally antimicrobial, antifungal and anti-inflammatory ingredients found in nature, it’s 20-30x more effective than tea tree oil in fighting bacteria and minimizing breakouts while protecting skin’s delicate moisture barrier.

Turmeric
Learn More

Curcumin, the main chemical compound in turmeric, helps to repair UV damage and hyperpigmentation and is packed with antibacterial and anti-inflammatory properties to significantly reduce redness, decrease breakouts and brighten uneven skin tone.

Chlamydomonas Reinhardtii Extract
Learn More

This green algae contains a potent bioactive, nutrient-rich profile. It promotes hydration, cellular proliferation and defends against acne + signs of aging with fatty acids and anti-inflammatory benefits.

All Ingredients

Organic Jojoba Oil, Organic Prickly Pear Seed Oil, Organic Marula Oil, Essential Oils of Organic Orange, Organic Neroli, Wildcrafted Manuka, Organic Turmeric and Organic Pink Grapefruit, Organic Grapeseed Oil, Chlamydomonas Reinhardtii Extract, Non-GMO Vitamin E

Shop the bundle

Double Cleansing Kit (Clarifying) Bundle Primally Pure

Prevent

Double Cleansing Kit (Clarifying)

$ 44 $40

Hydrate

Clarifying Mist

$28

Correct

Clarifying Serum

$58

Clarifying Cream Cream Primally Pure 1oz

Replenish

Clarifying Cream

$42

Massage 1 pump of the Clarifying Serum onto face, neck, and decollete after cleansing and toning (while skin is still damp) and finish with your cream or balm. Apply morning and night to allow the active botanicals to balance your skin barrier and reduce inflammation around the clock.
The Clarifying Serum is formulated with non-comedogenic ingredients that are beneficial for all skin states, but it’s specifically designed for skin states prone to acne, excess oil production, and hyperpigmentation. Its potent, lightweight blend is absorbed easily, making it highly effective for balancing oily or congested skin without feeling heavy or greasy.
The Clarifying Serum has a bright, uplifting citrus aroma with subtle earthy undertones from organic Neroli, Orange, and Pink Grapefruit essential oils. This refreshing blend not only purifies and brightens but also inspires positivity and promotes clarity.

Real Customer Reviews

Overall rating: 4.7809772 / 5 from 3438 reviews.

AI Generated Review Summary

This lightweight serum is praised for its ability to protect skin from free-radical damage, repair hyperpigmentation, and calm breakouts. Customers appreciate its hydrating properties and the glowing, non-greasy finish it provides. The product's amazing results and noticeable difference in skin texture and clarity are also highlighted.

Summary topics

Breakouts (6%): Customers appreciated the clarifying serum for its hydrating properties and ability to clear breakouts.
Skin Appearance (29%): Many customers expressed appreciation for how this product made their skin look amazing and pampered.
Ingredients (4%): Customers raved about the ingredients, describing them as amazing, incredible, clean, and great.
Skin Feel (21%): Based on many customers, the product feels amazing and leaves the skin feeling soft and hydrated.
Product Results (4%): Customers raved about the amazing, great, and exceptional results they experienced with the product.

Review topics: ["color","feels","packaging","issues","husband","skin","acne","smells","face","looks","ingredients","shipping","breakouts","results","oil","price","glow","quality","texture","serum","absorbs","improvement","bottle","difference","complexion","pores","consistency","works","spots","size"].

Review highlights

"My skin instantly feels better, smell is amazing, and I notice a definite difference in my skin the next morning." — Erin L.
"I love this serum, it smells great and makes my skin feel so soft and smooth." — Tracy S.
"This serum smells amazing and makes my skin feel smooth and balanced!" — Cailin W.

Reviews

A gift from God

"I thought I was allergic to essential oils and that my skin didn’t react well to oil but this products has changed my life. My skin drinks this up and I’ve had no bad reactions to it. I’ve also noticed that my hyperpigmentation has dramatically decreased. Even my under eye looks brighter. Primally Pure is literally a Godsend. I switched from using vanicream to this and will never go back!"

— Shaniah (5/5)

Great Serum for Hyperpigmenation

"Yeah this serum is everything it says it is! I've been using it for over a year now, twice a day and it had absolutely gained a solid spot in my routine. It keeps my skin hydrated and it absolutely clears up any hyperpigmentation I have from old acne scars. It does have a slightly weird scent when applying after a few weeks, but personally I don't care as long as it gives me the results it's giving...plus the scent does fade away about 10 minutes after putting it on. I will keep buying this product...actually I'm not sure why I haven't just subscribed? Will be doing that next..."

— Peggy (5/5)

Nourishing

"I love the clarifying serum, it nourish my skin and prevents breakout, ever since I started using primarily pure products my acne has gone away. I suffered with acne for over 20 years!"

— Julie E. (5/5)

The goodness you want to apply every morning.

"This serum is so light. All you need is 1-2 pumps and it covers your face and neck. It gives my face that glow that has everyone thinking I just got back from vacation. The ingredients are clean and you actually know what they are! The goodness it provides makes you want to apply it every morning. It’s quality food for your skin!"

— Athanasia D. (5/5)

Clarifying Serum

"I have only been using this for a couple weeks but I definitely see less redness and the texture of my skin is a little smoother. I love the natural ingredients and it’s been very simple incorporating it into my routine."

— Erin M. (5/5)

Definitely See The Difference

"Within just a couple days, my complexion was smoother. Within a couple weeks, my acne has faded. I’ve only used one pump at night before bed and have still seen these results. I also use the clarifying bar and mist."

— Kaitlyn G. (5/5)

Super

"I love this serum better than the balm. It’s super moisturizing and absorbs well. I use it as my last step in my skin care routine. Clean ingredients and smooth texture."

— Melanie T. (5/5)

Clarifying Serum

"This is a lovely, hydrating serum that gave me a nice glow after application. My skin feels hydrated and balanced when I use this serum. Essential oils give it a nice natural scent."

— Megan K. (5/5)

One of the BEST serums I’ve tried

"Repaired my skin barrier so well!!! My redness and acne was calmed down and balanced. After 3 days of using I was so impressed with the results I made a second order!! 10/10 natural safe ingredients that my skin loved so worth the price. Healed my skin so beautifully."

— Arianna F. (5/5)

Great skincare product.

"I love the way it makes my skin feel and look."

— Joclyn (5/5)

Q&A

I have acne prone skin and sensitive skin. I mainly get acne on my chin and around mouth. My face tends to be dry and I have very dry eczema patches on my hairline and eyes. Would you recommend this product or the soothing line?: Please reach out to [email protected] for further assistance. :)
I started using the clarifying line about 2.5 weeks ago. This week I noticed whiteheads started appearing around t zone. Is this possibly part of the purging process?: Switching your entire regimen can be a big adjustment for your skin and it can take time for your skin pH to rebalance with the new oil-based products. To help with the transition you can try cutting down your Cleansing Oil routine to every other night (or even cutting it out for a few weeks) while your skin continues to transition. You would use a Cleansing Bar or another gentle cleanser from another clean brand for other cleanses. We have put together all the information you’ll need to reap the benefits of Cleansing Oil, Oil Cleansing Method (Why It Works and How To Do It). You can also focus on exfoliating the areas that are experiencing the breakouts, either with a mask or a gentle scrub. If you're still not seeing improvement after a few weeks, then it might be time to reevaluate. We'd be happy to help troubleshoot further or even process a return or exchange for anything that isn't working for you. :)
does this product have SPF?? I saw that the vitamin K and fatty acids have zinc, so does it protect from UV?: Thanks for your question! This product does not have SPF but we are looking to have an SPF product in the near future. Please check back!
is this safe to use while pregnant?: Hi Sandra, Taking extra precautions when it comes to nurturing little lives is of the utmost importance to us. We’ve done extensive research in regards essential oil use during pregnancy + while nursing, and feel confident that all of our products (aside from Fancy Face Serum for which we offer a pregnancy-safe version) do not pose a risk for pregnant/nursing women. Check with your healthcare practitioner prior to use if you have questions/concerns. We hope this helps! xo, The Pure Team
Is this also helpful for anti-aging? Trying to decide whether to try this or to reorder Fancy Face Pregnancy Safe. Thanks!: Hi Katie, Both of these serums have anti-aging properties as well as brightening + acne fighting properties. :) XO,

Helpful Resources

Healthy Skin Starts at the Cellular Level: A Guide to Cellness

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

We use nature’s most precious elements and nothing more.

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

made in the usa

Handcrafted with love in sunny southern California.

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.

Barrier Supportive Cleanser

Holiday Collection

A New Ritual for Fresh, Nourished Skin

Calmer, soothed skin in just two weeks

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Year Round Body Care Essentials

Autumn, elevated.

Holiday Home

Grounded Wellness Podcast

What's really in your sunscreen?

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Barrier Supportive Cleanser

Holiday Collection

A New Ritual for Fresh, Nourished Skin

Calmer, soothed skin in just two weeks

Find Your Pure-fect Deodorant

Year Round Body Care Essentials

Autumn, elevated.

Holiday Home

Grounded Wellness Podcast

What's really in your sunscreen?

Clarifying Serum

BRIGHTEN. BALANCE. CLARIFY.

Product Benefits

How to Use Clarifying Serum

Key Ingredients

Prickly Pear Seed Oil Learn More

Manuka Essential Oil Learn More

Turmeric Learn More

Chlamydomonas Reinhardtii Extract Learn More

All Ingredients

Complete Your Daily Ritual

Frequently Asked Questions

When do I use Clarifying Serum in my routine?

Is Clarifying Serum suitable for all skin types?

What does Clarifying Serum smell like?

Real Customer Reviews

AI Generated Review Summary

Summary topics

Review highlights

Reviews

A gift from God

Great Serum for Hyperpigmenation

Nourishing

The goodness you want to apply every morning.

Clarifying Serum

Definitely See The Difference

Super

Clarifying Serum

One of the BEST serums I’ve tried

Great skincare product.

Q&A

Helpful Resources

Healthy Skin Starts at the Cellular Level: A Guide to Cellness

Why Your Nervous System Needs Presence & Play More Than Any Supplement

Your Complete Guide to Cleansers: How to Choose a Barrier-Friendly Ritual

From Hive to Skin: The Science and Story Behind Bee-Based Ingredients

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

Sustainably sourced

made in the usa

happiness guaranteed

Prickly Pear Seed Oil
Learn More

Manuka Essential Oil
Learn More

Turmeric
Learn More

Chlamydomonas Reinhardtii Extract
Learn More