Question 1

Any tips for getting the product out more easily?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If the tube feels a bit firm, especially in cooler temperatures, that’s totally normal! Our formula can become more solid when it’s cold. "}]},{"type":"paragraph","children":[{"type":"text","value":"Letting the tube warm up between your hands for a few minutes will help it soften and make it much easier to squeeze out. Also don’t forget to remove the seal on the bottle."}]}]}

Question 2

Are essential oils safe in skincare?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Essential oils are powerful plant medicines that are safe and highly beneficial when properly diluted and sourced with integrity. At Primally Pure, we use only high-quality, organic essential oils for their therapeutic properties and natural scent, ensuring they are balanced within our formulas to avoid irritation even for sensitive skin types."}]}]}

Question 3

Are Primally Pure’s SPF products recommended for sensitive skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Formulated with restorative fatty acids from grass-fed tallow, moisturizing mango butter and vitamin-rich beeswax, our SPF not only provides a sun barrier, but it protects the skin barrier. If you experience skin sensitivities, we suggest our Unscented SPF products for gentle, essential-oil free and deeply nourishing SPF protection."}]}]}

Question 4

Are these products safe during pregnancy?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Mineral SPF with non-nano zinc oxide is widely considered the safest sunscreen option during pregnancy since it doesn’t absorb into the bloodstream. "}]},{"type":"paragraph","children":[{"type":"text","value":"But as always, check with your doctor for personal guidance. "}]}]}

Question 5

Can I layer Lip Balm with Lip Oil?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! We love layering the two. The Lip Balm works beautifully as a foundational layer to deeply nourish and lock in moisture, while our Lip Oil can be layered on top for a high-shine, glass-like finish – perfect for a pop of extra hydration and a glossy look."}]}]}

Question 6

Can I practice skin cycling without retinol or strong acids?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely! This is exactly what the Primally Pure approach is designed for. A full skin cycling rhythm of clarifying, soothing, exfoliating, and rest nights delivers real results without conventional actives. "}]},{"type":"paragraph","children":[{"type":"text","value":"Natural alternatives like bakuchiol offer retinol-like benefits without barrier disruption."}]}]}

Question 7

Can I use Primally Pure sunscreen on my kids?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our SPF collection is family friendly and the safest option for young skin. Free from industrialized seed oils, synthetic fragrances and harmful chemicals that you definitely don’t want on developing skin/bodies, our formula contains non-nano zinc oxide for mineral-based, broad-spectrum sun protection along with moisturizing tallow, mango butter and beeswax to deeply nourish delicate skin. For your kiddos, we recommend our Unscented SPF products for gentle, essential-oil free SPF protection."}]}]}

Question 8

Can I use Sun Cream on my face and body?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Cream SPF 30 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Question 9

Can I use Sun Stick on my face and body?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Our Sun Stick SPF 25 provides mineral-based, biocompatible sun defense and a sheer finish for both face and body. Mindfully formulated with grass-fed tallow, beeswax and mango butter, this cream deeply moisturizes and improves skin barrier function while its lightweight, fast-absorbing texture leaves skin nourished and naturally glowing."}]}]}

Question 10

Can I wear Lip Oil on top of my Sun Lip Balm?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our Sun Lip Balm was developed and tested as a standalone product, which means its SPF protection is confirmed only when used solo. While applying Lip Oil on top shouldn't interfere with the effectiveness, we can’t guarantee the same level of sun protection if used together because it hasn’t been tested that capacity. For best results, we recommend using the Sun Lip Balm on its own when sun protection is your top priority."}]}]}

Question 11

Can I wear tinted SPF under makeup if I want more coverage?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely. "}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Serum makes a lovely base for days you want to layer more on top. It preps and nourishes skin while the SPF protection is already working underneath."}]}]}

Question 12

Can my skin type actually change, or is it just my skin state?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your underlying tendencies (skin type) are mostly stable, but they can shift with age, hormones, and environment. "}]},{"type":"paragraph","children":[{"type":"text","value":"What you notice most day to day is usually your skin state changing in response to stress, climate, and routine. "}]}]}

Question 13

Can tinted SPF replace foundation?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"It depends on your desired level of coverage. Tinted SPF does "},{"type":"text","value":"not","italic":true},{"type":"text","value":" replace full-coverage foundation."}]},{"type":"paragraph","children":[{"type":"text","value":"But the Sun Serum gives a buildable, skin-like finish that evens tone, softens the look of redness, and delivers a natural glow without the weight of full foundation."}]},{"type":"paragraph","children":[{"type":"text","value":"It’s for the days when you want your skin to look like skin, just enhanced."}]},{"type":"paragraph","children":[{"type":"text","value":"It also makes for a beautiful base if you want to layer something on top!"}]}]}

Question 14

Can you get vitamin D through a window?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"You cannot effectively synthesize vitamin D through a glass window because glass filters out the necessary UVB rays. While UVA rays—which are responsible for skin aging—can still penetrate glass, the specific UVB wavelengths required for vitamin D production are blocked. To receive the benefits of the \"sunshine vitamin,\" you must spend time in direct, unfiltered sunlight."}]}]}

Question 15

Do I need a whole new routine every season?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not usually. "}]},{"type":"paragraph","children":[{"type":"text","value":"Most people do best keeping their core steps and products they love, then tweaking textures, frequency, or one or two key steps (like cleanser or moisturizer) as their skin state shifts. "}]}]}

Question 16

Do I need to switch all my products at once?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Absolutely not."}]},{"type":"paragraph","children":[{"type":"text","value":"In fact, changing everything overnight can make it harder to tell what’s actually helping your body and what isn’t. It can also create financial and emotional stress. "}]},{"type":"paragraph","children":[{"type":"text","value":"It’s more sustainable and gentler on your skin and budget to make a few thoughtful swaps, give your body time to respond, and build from there. "}]}]}

Question 17

Do I need to use sunscreen every day?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Not necessarily. Primally Pure's philosophy emphasizes responsible, intentional sun exposure rather than avoiding the sun completely. Instead of relying on sunscreen at all times, we encourage building skin resilience gradually, seeking shade during peak midday sun, and prioritizing morning and evening sunlight when exposure is gentler and more beneficial. When spending extended time in direct sun, mineral sunscreen and protective clothing can help reduce the risk of overexposure and sunburn."}]}]}

Question 18

Do I still need to reapply tinted SPF throughout the day?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. All sunscreens require reapplication every 2 hours during extended sun exposure, after swimming, or sweating."}]},{"type":"paragraph","children":[{"type":"text","value":"The Sun Stick SPF 25 is perfect for on-the-go reapplication without disturbing your look."}]}]}

Question 19

Does your diet affect your skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes!"}]},{"type":"paragraph","children":[{"type":"text","value":"Blood sugar spikes from high-glycemic foods trigger inflammation and can accelerate collagen breakdown through a process called glycation."}]},{"type":"paragraph","children":[{"type":"text","value":"Processed seed oils and excess alcohol also fuel inflammatory pathways that show up on your face."}]},{"type":"paragraph","children":[{"type":"text","value":"But when you nourish yourself with quality fats, protein, and antioxidant-rich plants, you support barrier function, collagen production, and more even-toned skin."}]}]}

Question 20

How do hormones and my cycle affect my skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Your skin cycles with your hormones. "}]},{"type":"paragraph","children":[{"type":"text","value":"Estrogen supports collagen and hydration. So when it’s higher (follicular and ovulatory phases), your skin tends to look clearer and more radiant. "}]},{"type":"paragraph","children":[{"type":"text","value":"When progesterone rises pre-period, oil production increases and breakouts along the chin and jaw are common."}]},{"type":"paragraph","children":[{"type":"text","value":"During your period, lower estrogen can make skin more sensitive and dry."}]},{"type":"paragraph","children":[{"type":"text","value":"And major hormonal changes like postpartum or perimenopause often trigger recalibration periods for the skin."}]}]}

Question 21

How do I apply tinted SPF for the most natural finish?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Warm a small amount between your fingertips before applying. This makes blending much easier and more natural-looking. "}]},{"type":"paragraph","children":[{"type":"text","value":"Press and blend outward from the center of your face rather than rubbing. Build lightly where you want more coverage and let it sheer out naturally everywhere else."}]}]}

Question 22

How do I build a gentle skin cycling routine with Primally Pure products?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Start by identifying your current skin state using the "},{"type":"link","url":"https://primallypure.com/pages/selfie-quiz","title":null,"target":null,"children":[{"type":"text","value":"Selfie Skin Quiz"}]},{"type":"text","value":"."}]},{"type":"paragraph","children":[{"type":"text","value":"Then build your weekly rhythm around the four types of nights:"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Clarifying: "},{"type":"link","url":"https://primallypure.com/collections/cleansers","title":null,"target":null,"children":[{"type":"text","value":"Cleansing Oil"}]},{"type":"text","value":" + "},{"type":"link","url":"https://primallypure.com/products/clarifying-bar","title":null,"target":null,"children":[{"type":"text","value":"Clarifying Bar"}]},{"type":"text","value":" + "},{"type":"link","url":"https://primallypure.com/products/clarifying-mist","title":null,"target":null,"children":[{"type":"text","value":"Clarifying Mist"}]},{"type":"text","value":" + "},{"type":"link","url":"https://primallypure.com/products/clarifying-serum","title":null,"target":null,"children":[{"type":"text","value":"Clarifying Serum"}]},{"type":"text","value":" or "},{"type":"link","url":"https://primallypure.com/products/clarifying-mask","title":null,"target":null,"children":[{"type":"text","value":"Mask"}]},{"type":"text","value":""}]},{"type":"list-item","children":[{"type":"text","value":"Soothing/Barrier: "},{"type":"link","url":"https://primallypure.com/collections/cleansers","title":null,"target":null,"children":[{"type":"text","value":"Cleansing Oil"}]},{"type":"text","value":" or "},{"type":"link","url":"https://primallypure.com/products/soothing-bar","title":null,"target":null,"children":[{"type":"text","value":"Soothing Bar"}]},{"type":"text","value":" + "},{"type":"link","url":"https://primallypure.com/products/soothing-mist","title":null,"target":null,"children":[{"type":"text","value":"Soothing Mist"}]},{"type":"text","value":" + "},{"type":"link","url":"https://primallypure.com/products/soothing-serum","title":null,"target":null,"children":[{"type":"text","value":"Soothing Serum"}]},{"type":"text","value":" + "},{"type":"link","url":"https://primallypure.com/products/everything-balm","title":null,"target":null,"children":[{"type":"text","value":"Everything Balm"}]},{"type":"text","value":" or "},{"type":"link","url":"https://primallypure.com/products/soothing-cream","title":null,"target":null,"children":[{"type":"text","value":"Soothing Cream"}]},{"type":"text","value":""}]},{"type":"list-item","children":[{"type":"text","value":"Exfoliation: "},{"type":"link","url":"https://primallypure.com/products/clarifying-mask","title":null,"target":null,"children":[{"type":"text","value":"Clarifying Mask"}]},{"type":"text","value":", "},{"type":"link","url":"https://primallypure.com/products/plumping-mask","title":null,"target":null,"children":[{"type":"text","value":"Plumping Mask"}]},{"type":"text","value":", or "},{"type":"link","url":"https://primallypure.com/products/facial-dry-brush","title":null,"target":null,"children":[{"type":"text","value":"Facial Dry Brush"}]},{"type":"text","value":" 1-2x per week"}]},{"type":"list-item","children":[{"type":"text","value":"Rest: Cleanse + Mist + Balm + tool of your choice"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Adjust your frequency based on how your skin responds. "}]}]}

Question 23

How do I choose the right face mask for my skin type?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Acne-Prone & Congested:","bold":true},{"type":"text","value":" Use our "},{"url":"https://primallypure.com/products/clarifying-mask","title":"Clarifying Face Mask | Primally Pure","target":"_blank","type":"link","children":[{"type":"text","value":"Clarifying Mask","bold":true}]},{"type":"text","value":" with White Willow Bark and Turmeric to stimulate cell turnover and dramatically improve skin texture and tone for a visibly clearer complexion."}]},{"type":"paragraph","children":[{"type":"text","value":"Mature & Dry:","bold":true},{"type":"text","value":" Try the "},{"url":"https://primallypure.com/products/plumping-mask","title":"Plumping Mask | Primally Pure","target":"_blank","type":"link","children":[{"type":"text","value":"Plumping Mask","bold":true}]},{"type":"text","value":" with Bakuchiol (a natural retinol alternative) and Hibiscus to improve skin texture and tone for a more firm, youthful appearance."}]},{"type":"paragraph","children":[{"type":"text","value":"Sensitive & Reactive:","bold":true},{"type":"text","value":" Opt for the "},{"url":"https://primallypure.com/products/soothing-mask","title":"Soothing Mask | Primally Pure","target":"_blank","type":"link","children":[{"type":"text","value":"Soothing Mask","bold":true}]},{"type":"text","value":" featuring Blue Tansy and Spirulina to decrease redness and relieve sensitivities."}]},{"type":"paragraph","children":[{"type":"text","value":"Cystic Acne & Irritation:","bold":true},{"type":"text","value":" Use the "},{"url":"https://primallypure.com/products/regenerative-hemp-mask","title":"Regenerative Hemp Mask | Primally Pure","target":"_blank","type":"link","children":[{"type":"text","value":"Regenerative Hemp Mask","bold":true}]},{"type":"text","value":" with healing Regenerative Hemp and Colloidal Oatmeal to to rebalance, brighten and boost skin health."}]},{"type":"paragraph","children":[{"type":"text","value":"Dull & Dehydrated: ","bold":true},{"type":"text","value":"Try the"},{"type":"text","value":" ","bold":true},{"url":"https://primallypure.com/products/coffee-face-mask","title":"Coffee Mask | Primally Pure","target":"_blank","type":"link","children":[{"type":"text","value":"Coffee Mask","bold":true}]},{"type":"text","value":" ","bold":true},{"type":"text","value":"made with caffeine-packed coffee oils, this targeted skin treatment wakes up tired skin."}]}]}

Question 24

How do I know if a product stopped working, or if my skin state just shifted?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If a product you’ve loved suddenly feels too heavy, too light, or more irritating — and you’ve had changes in stress, weather, hormones, or routine — it may be your skin state shifting rather than the product “going bad.”"}]},{"type":"paragraph","children":[{"type":"text","value":"Start by adjusting the frequency or layering, and if your skin still isn’t responding, retake the quiz and consider updating that step in your routine. "}]}]}

Question 25

How do I know if I’m overdoing it with actives in my skin cycling routine?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Watch for these signs:"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Flaking or peeling"}]},{"type":"list-item","children":[{"type":"text","value":"Stinging upon application"}]},{"type":"list-item","children":[{"type":"text","value":"Persistent redness"}]},{"type":"list-item","children":[{"type":"text","value":"A hot feeling in the skin"}]},{"type":"list-item","children":[{"type":"text","value":"Breakouts that feel inflamed rather than just congested"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Any of these signals mean your barrier means recovery. Pause actives, lean into soothing and rest nights for 3-5 consecutive evenings, and let your skin rebuild before reintroducing treatments. "}]}]}

Question 26

How do I start a non-toxic lifestyle without getting overwhelmed?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Begin with a small, focused list."}]},{"type":"paragraph","children":[{"type":"text","value":"Pick 1-2 high-impact products and use them consistently before adding more. "}]}]}

Question 27

How do screens affect my skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Screens affect your skin in two ways."}]},{"type":"paragraph","children":[{"type":"text","value":"First, blue light suppresses melatonin, disrupting your circadian rhythm and shrinking the overnight window your skin uses to repair itself. "}]},{"type":"paragraph","children":[{"type":"text","value":"Second, blue light from screens can directly penetrate the skin and generate free radicals that contribute to oxidative stress, inflammation, and collagen breakdown over time. "}]},{"type":"paragraph","children":[{"type":"text","value":"Research shows that consistent daily blue light exposure:"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Degrades collagen"}]},{"type":"list-item","children":[{"type":"text","value":"Reduces filaggrin"}]},{"type":"list-item","children":[{"type":"text","value":"Increases inflammatory markers in skin cells"}]}]},{"type":"paragraph","children":[{"type":"text","value":"The closer and longer the exposure (think: light-night scrolling in a dark room), the more cumulative the effect. A consistent tech curfew is one of the best skincare habits you can build."}]}]}

Question 28

How does a tallow-based facial cream compare to conventional lotions?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"A face treatment made from this nutrient-dense fat deeply hydrates without relying on synthetic emollients. Because of its high vitamin content, this facial hydration option penetrates deeply, helping strengthen the skin barrier and improve resilience. It feels richer than many typical creams and helps skin stay soft and supple."}]}]}

Question 29

How does Primally Pure source tallow?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Primally Pure uses only 100% grass-fed and finished tallow from cattle born and raised in the U.S. sourced ethically and minimally processed, ensuring clean, non-toxic, sustainable skincare that’s both effective and environmentally conscious."}]},{"type":"paragraph","children":[{"type":"text","value":""}]}]}

Question 30

How does stress affect your skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Chronic stress elevates cortisol, which:"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Breaks down collagen and elastin"}]},{"type":"list-item","children":[{"type":"text","value":"Impairs barrier repair"}]},{"type":"list-item","children":[{"type":"text","value":"Increases oil production"}]},{"type":"list-item","children":[{"type":"text","value":"Keeps low-grade inflammation running"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Over time, this accelerates visible aging, worsens breakouts, and makes skin more reactive and harder to calm."}]},{"type":"paragraph","children":[{"type":"text","value":"The nervous system and skin are deeply connected, so when one is dysregulated, the other often reflects it."}]}]}

Question 31

How does this naturally derived powder help revive hair between washes?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Using ingredients like arrowroot and kaolin clay, it absorbs excess oil and gives the same result you’d expect from a dry hair refresher, while relying solely on non toxic components. The formula functions as a natural dry styling helper that boosts volume and refreshes roots without buildup, similar to a conventional dry product, but cleaner."}]}]}

Question 32

How does this non-chemical underarm product compare to conventional options?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"It’s designed to provide effective odor protection while relying on safe and wholesome ingredients. Rather than relying on synthetic aluminum or other potentially irritating substances, this deodorizing solution uses carefully selected, non-toxic components to neutralize odors and keep you fresh throughout the day."}]}]}

Question 33

How long does it take to build sun resilience?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Building a \"sun callus,\" or natural skin resilience, typically takes several weeks of consistent and gradual exposure. We recommend starting with just 5 to 15 minutes of direct sunlight during low-UV hours and slowly increasing that window as your skin adapts. This process allows your melanin production to increase safely without the risk of inflammation or burning."}]}]}

Question 34

How long does it take to transition to natural deodorant?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Most people adjust to natural deodorant within 2–4 weeks. During that time, it’s common to notice more odor or sweat as your body adapts to a formula without aluminum. Staying consistent and reapplying when needed can help make the transition smoother."}]}]}

Question 35

How long does skin cycling take to see results?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Most people notice improved texture, reduced reactivity, and better product absorption within 2-4 weeks of consistent skin cycling. "}]},{"type":"paragraph","children":[{"type":"text","value":"Significant changes in congestion, tone, or barrier resilience typically build over 6-8 weeks."}]},{"type":"paragraph","children":[{"type":"text","value":"Note that results compound over time, which is the point of building a sustainable rhythm rather than chasing a trend’s strict regimen. "}]}]}

Question 36

How much Body Butter should I use when applying?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"A little goes a long way when applying Body Butter. Start with a pea-sized amount for a small area (like a hand) or a nickel-sized amount for a whole limb. Since this formula is packed with pure, nutrient-dense ingredients and zero synthetics, it is incredibly concentrated and you only need a light layer to achieve intense hydration."}]}]}

Question 37

How much product should I use when applying?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"As we always say, a little goes a long way! Less is more when it comes to this nutrient-dense moisturizer. Start with a pea-sized amount for a small area (like a hand) or a nickel-sized amount for a whole limb. Because this Body Butter is packed with pure ingredients and contains no cheap fillers, you only need a light layer to achieve intense hydration."}]}]}

Question 38

How often should I apply Bergamot + Eucalyptus Deodorant?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection."}]}]}

Question 39

How often should I apply Blue Tansy Deodorant?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection."}]}]}

Question 40

How often should I apply Charcoal Deodorant?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection."}]}]}

Question 41

How often should I apply Sun Lip Balm?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For full protection, apply generously and evenly 15 minutes before sun exposure. Reapply at least every 2 hours and after 80 minutes of swimming or sweating. "},{"type":"text","value":" ","bold":true}]}]}

Question 42

How often should I apply Vanilla + Citrus Deodorant?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We always say less is more! Our formulas are incredibly concentrated so you only need 2-3 light swipes (or dabs) per underarm for all-day odor protection."}]}]}

Question 43

How often should I exfoliate in a skin cycling routine?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"1-2x per week is the sweet spot for most skin states, and 1x per week (or less) for sensitive or reactive skin. "}]},{"type":"paragraph","children":[{"type":"text","value":"Over-exfoliation breaks down the skin barrier and actually worsens the congestion, dullness, and sensitivity you’re trying to fix! "}]},{"type":"paragraph","children":[{"type":"text","value":"Choosing gentle enzymatic exfoliants (like the "},{"type":"link","url":"https://primallypure.com/products/clarifying-mask","title":null,"target":null,"children":[{"type":"text","value":"Clarifying Mask"}]},{"type":"text","value":" or "},{"type":"link","url":"https://primallypure.com/products/plumping-mask","title":null,"target":null,"children":[{"type":"text","value":"Plumping Mask"}]},{"type":"text","value":") over harsh scrubs or frequent acids reduces risk significantly. "}]}]}

Question 44

How often should I retake the Primally Pure Selfie Skin Quiz?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We recommend retaking it at the start of each new season and anytime your skin feels noticeably different — more reactive, more oily, more dry, or just not like itself."}]}]}

Question 45

Is Almond + Vanilla Body Butter paraben-free, fragrance-free and cruelty-free?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. As part of our Pure Promise, the Almond + Vanilla Body Butter (and our entire product line) is completely free from parabens, synthetic fragrance, harmful chemicals and anything artificial. The aroma in this blend is formulated with only almond extract and vanilla for its warming, calming properties. Primally Pure products are always cruelty-free and our animal-based ingredients, like grass-fed tallow and emu oil, are ethically and mindfully sourced."}]}]}

Question 46

Is Antioxidant Balm safe for sensitive skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We mindfully formulate all of our products with pure, barrier-supporting ingredients, this balm included. While the Antioxidant Balm nourishes the skin barrier with botanical superfoods and animal-based fatty acids, if your skin is super sensitive or reactive we recommend trying the "},{"type":"link","url":"https://primallypure.com/products/everything-balm","title":null,"target":null,"children":[{"type":"text","value":"Everything Balm"}]},{"type":"text","value":"."}]}]}

Question 47

Is Baby Balm paraben-free, fragrance-free and cruelty-free?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. As part of our Pure Promise, the Baby Balm (and our entire product line) is completely free from parabens, synthetic fragrance, harmful chemicals and anything artificial. The Baby Balm is also free from essential oils to ensure the utmost gentleness for the most delicate skin. Primally Pure products are always cruelty-free and our animal-based ingredients, like grass-fed tallow and emu oil, are ethically and mindfully sourced."}]}]}

Question 48

Is Baby Balm safe for sensitive skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, the Baby Balm is specifically formulated for highly sensitive, delicate, or damaged skin. It uses potent, healing herbs and anti-inflammatory animal fats to calm conditions like diaper rash, eczema, and irritation. Ingredients like emu oil and marshmallow root are included for their ability to rebuild the skin barrier and deliver deep moisture without any harmful chemicals."}]}]}

Question 49

Is Bergamot + Eucalyptus Deodorant safe for sensitive skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our deodorant contains a minimal, mindfully-balanced dose of naturally-mined baking soda (finer grain = less abrasive) to protect from odor and irritation. While baking soda can be abrasive for some skin types, many customers with sensitive skin use this formula with great success. If you have a known baking soda sensitivity, we recommend a patch test or trying our "},{"url":"https://primallypure.com/collections/baking-soda-free-deodorant","title":"Baking Soda Free Deodorant","target":"_blank","type":"link","children":[{"type":"text","value":"Baking Soda Free Deodorant."}]},{"type":"text","value":""}]}]}

Question 50

Is Blue Tansy Body Butter safe for sensitive skin?

Accepted Answer

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes! Blue Tansy Body Butter was made for sensitive skin. Our formula relies on nature’s most restorative fats — grass-fed and finished tallow, mango and shea butter — to replenish the moisture barrier and support true skin repair. Blue tansy, nature’s answer to the harsh synthetic chemicals often marketed as “soothing,” delivers calming, anti-redness benefits without compromise, offering a gentler, more effective path to balanced, comforted skin."}]}]}

Cart0 items

Sun Supporting Skincare

Transformative Tallow Skincare

Calmer, soothed skin in just two weeks

Skin-Specific Serums

Find Your Pure-fect Deodorant

Year Round Body Care Essentials

Cool Citrus Breeze Home Collection

Refresh Your Space

Grounded Wellness Podcast

What's really in your sunscreen?

Clarifying Cream

Clarify + Brighten

Product Benefits

How to Use Clarifying Cream

Key Ingredients

Tallow from Grass-Fed Cows Learn More

Emu Oil Learn More

Manuka Essential Oil Learn More

Neroli Essential Oil Learn More

All Ingredients

Complete Your Daily Ritual

Frequently Asked Questions

When do I use Clarifying Cream in my routine?

Is Clarifying Cream suitable for all skin types?

What does tallow do in skincare?

What does Clarifying Cream smell like?

Real Customer Reviews

AI Generated Review Summary

Summary topics

Review highlights

Reviews

Cystic acne cleared up!!

Great cream, but not for me

Wanted to love it, broke out like crazy

Moisturizing and light

I wish I would have bought this sooner!

Clarifying Cream

The BEST product!

Seems to be a good moisturizer for oily-prone skin

Saving my skin

Still trialing

Q&A

Helpful Resources

Sun, Stress, and Screens: What Your Skin is Trying to Tell You

Skin Cycling: How to Rotate Rituals for Long-Term Results

Skin Type vs. Skin State: Why Your Routine Needs to Change With You

New to Non-Toxic Living? Start With These 5 Everyday Swaps

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

no artificial anything

Sustainably sourced

made in the usa

happiness guaranteed

Tallow from Grass-Fed Cows
Learn More

Emu Oil
Learn More

Manuka Essential Oil
Learn More

Neroli Essential Oil
Learn More