Question Your SPF

Trust the Sun.  
Question Your Sunscreen. 

Read the Letter

Click to open

Sign our petition here calling on the FDA to finalize sunscreen ingredient safety standards.

The Facts

400x

Oxybenzone, a common sunscreen ingredient, was absorbed into the bloodstream at levels more than 400 times the FDA's threshold for requiring additional safety testing.

Source: JAMA 2019, Matta et al. (FDA-funded clinical trial)

2 out of 16

The FDA currently recognizes only 2 out of 16 sunscreen ingredients as safe and effective: zinc oxide and titanium dioxide. Primally Pure uses one of them.

Source: FDA Proposed Rule, Federal Register 2019

Last Century

The FDA's sunscreen ingredient safety standards haven't been finalized since 1999. A proposed update in 2019 still hasn't been completed.

What’s really in your sunscreen?

Compare the ingredients in your current sunscreen to Primally Pure’s.
See the difference for yourself.

Analyzing ingredients...

Our initial scan didn't pick up any ingredients from our top list to reconsider in your SPF. To learn more about what should be in your skincare, head over to our Ingredient Glossary or scroll below to discover the intentional, skin-loving ingredients we use in our own Primally Pure SPF.

Analyzed Ingredients

Primally Pure SPF Ingredients

This tool is designed to help you identify ingredients that may not align with Primally Pure’s formulation standards. This analysis is for educational purposes only and does not constitute medical advice or a comprehensive safety assessment. Learn more about our standards here. This website uses cookies. By using this tool, you agree to our use of cookies and our Privacy Policy.

Three Primally Pure tallow-based mineral sunscreen products on a white background

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Sun Cream SPF 30 Sunscreen Primally Pure - Tallow sunscreen

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Sun Cream SPF 30

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Sun Stick SPF 25

$26

Sun Lip Balm SPF 15 Sunscreen Primally Pure - Beef tallow sunscreen

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Sun Lip Balm SPF 15

$14

“I avoid the synthetic UV sunscreen filters like Avobenzone, Oxybenzone, Homosalate, Octisalate and Octocrylene because those have been shown to absorb into the bloodstream and we don’t know the long-term health effects of what that’s doing to people.”

– Dr. Yvonne Burkart, Board-Certified Ph.D. Toxicologist

Watch the full Grounded Wellness Episode with Dr. Burkart

From a Farm. Not a Lab.

Primally Pure was born on a regenerative farm in Southern California. Founder Bethany McDaniel started making skincare in her kitchen with tallow, herbs, and essential oils after losing trust in what was on store shelves. Every product is crafted with ingredients you could trace back to the soil and pasture they came from.

This isn't "clean beauty" the way the industry uses the term. There's no regulation behind that word. Any brand can claim it. Primally Pure doesn't need the label because the ingredient list speaks for itself. Grass-fed tallow. Beeswax. Mango butter. Zinc oxide. Ancestral ingredients with centuries of use.