Breast Cancer Awareness – Primally Pure

Shop Deodorant = Donate + Double Points

Through October, we're donating 10% of all deodorant sales amongst the following organizations:

Breast Cancer Prevention Partners

Plus ‎get double Pure Points on all deodorant purchases all month long!

Not a member yet? Join now!

In honor of Breast Cancer Awareness Month, we’re partnering with 3 non-profits that are making an invaluable impact in people’s lives through powerful, integrative approaches to combat cancer and care for those courageously fighting this disease.

We stand with these organizations and their belief that the products we apply play a big part in our overall well-being - from preventing disease, supporting natural detoxification and restoring hope and wellness, holistically.

We want to help you to take control of your health and support non-profits that are proactively doing the same.


The number of ingredients the average woman applies on the daily

Our skin absorbs a big part of the products we apply, plus our delicate underarms are right next to some major lymph nodes and breast tissue, so the ingredients you’re swiping on your pits are actually impacting your health more than you might realize.

Our Natural Deodorant (like all of our products) is made without dangerous chemicals that have been linked to various diseases, including cancer, so we want to help get more non-toxic deodorant tubes into the hands (ahem, pits!) of even more people around the world - all while donating to organizations that are coming alongside those currently battling cancer.

Help us reach our donation goal!

Through October, we're donating 10% of all deodorant sales amongst the following organizations:

PREVENT — Breast Cancer Prevention Partners

“Exposing the cause is the cure.”

BCPP works to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation. For over 25 years, this leading science-based policy and advocacy organization has worked to prevent breast cancer by passing critical state and federal legislation, issuing major scientific reports and influencing multinational corporations to adopt safer chemical policies.

Learn More →


“Real food. Real health. Real life.”

KICKcancER is a movement dedicated to supporting childhood cancer by educating and empowering families through natural therapies to help them thrive during and after treatment. They provide parents with tools such as nutrient-dense diet plans, detox therapies, natural lifestyle habits and self-care practices to enhance well-being and holistically fight cancer alongside conventional treatment.

Learn More →

RESTORE — Lipstick Angels

“Using the power of beauty to transform and heal.”

Lipstick Angels provides clean beauty and wellness programs to restore hope, dignity and self-esteem of those courageously fighting cancer. Through human touch, compassion and care (and now virtual consults!), they create an intimate environment that fosters kindness and connection; contributing to recovery and nourishing the whole person -mind, body and spirit.

Learn More →

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Made with simple, organic ingredients that are 100% natural and safe.

These are the deodorant stories that inspire us daily – and we hope they inspire you, too.

  • "I’m a breast cancer patient and I’m all for natural deodorants, but hadn’t found one I liked until now. Love the smell and it lasts throughout the day."

  • "My husband is a radiation therapist and touts the importance of natural deodorants to his cancer patients. We have been using this deodorant for a while now and it is absolutely the best!! For me, it is the only natural deodorant that works for odor!"

  • I am a breast cancer survivor (yay!) so it is important to me what I put in and on my body. It took me trying 6 different natural deodorants before I discovered this one. I have never loved a deodorant more! It works just a good on me as those others with lots of naughty ingredients in them. Customer for life. :)

  • "I love all of your deodorants - they work so well and have been a huge support for me after surviving breast cancer and only wanting to use clean, pure ingredients on my body. I don’t have any BO and have tried many different brands of natural deodorants. I’ll only buy Primally Pure from now on."

  • "I’ve tried many types of natural deodorants due to a history of breast cancer in my family and just wanting to clean up my beauty routine. I’ve tried so many brands and nothing has ever worked as great as PP deodorant. I’m sold forever and I’ve been recommending to everyone I know!"

  • "Such wonderful peace of mind knowing that as a two-time cancer survivor, I'm no longer putting aluminum and other harsh, harmful chemicals into my body. I have tried natural deodorants in the past that either made me itchy, didn't help with sweating and/or odor, or had a rough texture. Primally Pure alleviated ALL of these and beyond. This product keeps me dry, fresh, and smelling great ALL DAY."

  • "I’m a breast cancer survivor and using all-natural, non-toxic products is of prime importance to me - especially under your arms which are so close to your lymph glands. This product is perfect for me and I will be a steady customer!"

  • "Having just found I have breast cancer, I know I can help my healing from the inside by reducing as many toxins from my body. This is an easy and smart step. Primally Pure has a lot of good information as well. I’m grateful for this company!"

  • "After a breast cancer diagnosis in 2012, I’ve been on a journey for a natural deodorant. Many have failed. Then, I tried Primally Pure. This deodorant not only has good-for-you ingredients, it actually works! It’s the ONLY natural deodorant I’ve found, that lasts through the hardest CrossFit workout. Game. Changer."

  • "As someone who is considered high-risk for Breast Cancer and doesn’t want to use standard deodorants and antiperspirants, I am incredibly grateful to this company! I have tried every natural deodorant out there for the last decade—all promising no odor or moisture. None of them work. Except for Primally Pure Charcoal Deodorant."


This natural deodorant works – 
and it’s changing lives.

And now that we’re partnering with Breast Cancer Prevention Partners, KICKcancER and Lipstick Angels, we can’t wait to make an even greater difference in lives all around the globe.

xo, the pure team