How To Use Sun Serum Tinted SPF 30

Healthy skin meets lightweight tint, backed by clinical testing.

Apply to face and neck before sun exposure for a subtle, buildable tint. Massage onto skin until the lightweight tint melts seamlessly into your complexion. Pair with the Lip + Cheek Tint SPF 15 for a flush of natural color and simple sun-kissed glow.

Tip: On days when skin needs more nourishment, layer a lightweight facial serum onto damp skin first or reach for the Antioxidant Balm as a supportive step underneath Sun Serum.

Please refer to product packaging for full sun protection directions and warnings.

Good For

  • Tinted Moisturizer
  • Hydrating Skincare
  • Tinted Sun Protection

Key Ingredients

All Ingredients

LIGHT: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Green Algae Extract, Organic Mango Butter, Organic Jojoba Oil, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Organic Sea Buckthorn Seed Oil, Iron Oxides

MEDIUM: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Organic Jojoba Oil, Organic Mango Butter, Green Algae Extract, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Sea Buckthorn Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Iron Oxides

TAN: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Organic Jojoba Oil, Organic Mango Butter, Green Algae Extract, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Sea Buckthorn Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Iron Oxides

DEEP TAN: Active Ingredients Zinc Oxide 25% Inactive Ingredients Caprylic/Capric Triglyceride, Organic Beeswax, Tallow from 100% Grass-Fed Cows, Castor Oil, Organic Jojoba Oil, Organic Mango Butter, Green Algae Extract, Astaxanthin, Bakuchiol, Organic Borage Seed Oil, Organic Camellia Seed Oil, Organic Sea Buckthorn Seed Oil, Organic Moringa Seed Oil, Karanja Seed Extract, Organic Raspberry Seed Oil, Kakadu Plum Seed Oil, Tocopherol (Non-GMO Vitamin E), Iron Oxides

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Sun Serum Tinted SPF 30 - Clinically shown to improve 6 key markers of aging:

✓ Fine lines & wrinkles

✓ Firmness

✓ Plumpness

✓ Radiance

✓ Hydration

✓ Resiliency

*In an 8-week clinical study with 31 female subjects ages 43-65 using instrumental testing, expert clinical grading, and consumer perception assessments, expert evaluators observed significant improvements in the appearance of fine lines and wrinkles, firmness, plumpness, and radiance, while instrumental testing confirmed improvements in skin hydration and resiliency. The formula was also shown to be suitable for sensitive skin and successfully passed HRIPT testing.

Real Customer Reviews

Overall rating: 4.672586 / 5 from 901 reviews.

AI Generated Review Summary

Simplify your morning routine with Sun Serum Tinted SPF 30, a clinically tested sunscreen that enhances skin hydration, elasticity, and radiance. It offers natural coverage, reduces fine lines, and protects against sun exposure with broad-spectrum mineral SPF. Suitable for sensitive skin, it blends seamlessly for a natural finish.

Summary topics

  • Sunscreen Effectiveness (14%): Customers expressed satisfaction with the tinted sunscreen, praising its effectiveness and suitability for summer.
  • Skin Appearance (17%): Many customers brought up that the product makes their skin look flawless and smooth, making it a daily no-makeup look.

Review topics: [color, feels, packaging, smells, coverage, looks, skin, sunscreen, shade, ingredients, texture, serum, glow, protection, face, blends, consistency, weight, formula, moisturizer, light, breakouts, sun, tint, amount, base, oil, spf, quality, balance].

Review highlights

  • "The coverage is very natural and it makes my skin look so smooth and healthy."Rebecca
  • "Nice coverage but still a natural look."Cassie
  • "The sun serum goes on so smoothly and makes my skin look flawless!"Theresa J.

Reviews

Tinted sunscreen

"My skin color was in between the medium and tan sunscreen color and I went with a tan. It's a little orange, but after I warm it up on my fingertips and put it on my face it just blends in really well. I find that if I have the plumping cream or everything cream on first the sunscreen goes on smoother."

Samantha P. (5/5)

The best clean foundation I’ve found

"I have been looking for something like this product for a LONG time. I wanted a brand that had ingredients I could trust and give me the smooth even tone look I wanted! This has more than delivered what I was wanting! It goes on so smoothly and gives me a glowy look +++ gives me protection from the sun during those intense hours of UV. 10/10 recommend!"

Haley D. (5/5)

Tinted moisturizer

"I really like this. It has great coverage. Medium is a good color for my olive skin tone as long as I use a the cheek tint on my forehead and cheeks. Otherwise it would be a little light. I do add a food based finishing powder after because it is a bit too shiny in some places. Goes on smooth, but does come off if rubbed on clothes."

Danielle V. (5/5)

Truly impressed

"I have been using Primally Pure products for almost 2 years now, and I use a lot of them! While I have loved most things I’ve tried, this tinted moisturizer has been the biggest surprise. I can’t tell you how much I love it! I typically don’t wear SPF or tinted moisturizer. I don’t like the way makeup feels on my face and I really don’t like the way sunscreen feels on my face. I’m shocked at how well it blurs my sun spots and evens my skin tone while leaving me feeling hydrated and nothing more. I don’t feel greasy or have the worry of something clogging my pores. Immediately added this to my list of PP things I gift EVERYONE!"

Alexandria M. (5/5)

Every day staple!

"I use this every day! It’s the perfect amount of coverage to offer a little color/ coverage without feeling cakey, heavy, or clogging. I love that it’s clean ingredients and that I can use this daily without worrying about it breaking me out. Will continue to use!"

Grace S. (5/5)

The sun serum itself works

"The sun serum itself works well and feels great on m y skin. However, I had great difficulty opening it. The top wouldn't pull off to exposes the pump. The whole top came off and I'm concerned that too much air will get into the product."

Elizabeth Q. (3/5)

Finally A Great Tinted Moisturizer

"Really like this tinted moisturizer. I have tried many over the years and they either don’t last all day, go on weird, smell terrible, or have terrible for your skin ingredients. I like that it is a very light coverage, but enough for every day use. The size is a bit smaller than anticipated and I wish it had the squeeze top like the sunscreen but minor details!"

Michelle H. (5/5)

Medium- Sun Serum Tinted

"I was worried because a lot of reviews said this product was heavy, but I disagree! I love how light it feels on my skin and how the coverage is buildable. I can easily wear this product everyday for a put together look or I can build it for a special occasion. It doesn’t cause break outs after wearing which is a huge win! Leaves me feeling glowy but not sticky! Love the medium shade on my skin too - it’s not too yellow or orange!"

Megan W. (5/5)

Absolute perfection for a tinted serum

"I love this tinted serum! So easy to put it with my fingers and I finish off with a foundation brush. I have been looking for a healthy option for a tinted moisturizer that is also effective at covering up some of my age spots and this has been perfect! My husband also commented that he likes how my new makeup looks!"

Lauren R. (5/5)

Q&A

Frequently Asked Questions

Directions:
Uses  helps prevent sunburn if used as directed with other sun protection measures (see Directions), decreases the risk of skin cancer and early skin aging caused by the sun.

Warnings for external use only. Do not use on damaged or broken skin. Stop use and ask a doctor if rash occurs. When using this product keep out of eyes. Rinse with water to remove. 

Directions For full protection, apply generously and evenly 15 minutes before sun exposure.

  • Use a water resistant sunscreen if swimming or sweating.
  • Reapply: At least every 2 hours. 

Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: 

  • Limit time in the sun, especially from 10am-2pm.
  • Wear long-sleeved shirts, pants, hats, and sunglasses.
  • For children under 6 months of age: ask a doctor.

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.