The Ugly Truth About Meat Labels With Farmer Rob, Founder of Primal Pastures

Not all meat is created equal — and most of what we’re sold at the grocery store is a lie.

In this episode of Grounded Wellness, Bethany sits down with her brother-in-law, Farmer Rob — founder of Primal Pastures and a practicing physician assistant. Rob brings a rare dual perspective: both from inside the medical system and from the frontlines of regenerative farming.

Together, they unravel the deep corruption of America’s meat industry: misleading labels, diseased animals, toxic feed, bleach baths, and the devastating impact these practices have on our health. But this episode isn’t just a takedown — it’s also a hopeful blueprint for what ethical, nourishing, and truly clean meat can (and should) look like.

From their humble beginnings raising 50 backyard chickens, Rob and his family have built a thriving regenerative farm rooted in transparency, integrity, and ancestral wisdom. This conversation is as shocking as it is empowering — and it may just change the way you shop for meat forever.

Tune in to hear a discussion on:

• Why “organic,” “free range,” and “hormone-free” labels are mostly meaningless and what to look for instead
  

• The dark reality of the conditions at chicken growhouses in the U.S. and how bleach baths cover it up
  

• The hidden hormone-disrupting impact of soy in animal feed
  

• How the bird flu epidemic was (in Rob’s words) “manufactured,” and what the media won’t tell you
  

• What truly regenerative farming looks like and why it's the future of nutrient-dense, disease-free food
  

• How ultraviolet light and fresh air replace the need for vaccines in pasture-raised animals
  

• The nutritional power of tallow, liver, bone broth, and raw milk — plus real-life tips for adding them to your diet
  

• The surprising truth about farmed fish, grocery store eggs, and what cuts of meat to buy on a budget
  

• Why knowing your farmer might be the most important health decision you make
  

• Hilarious stories from bootstrapping a family farm— including how Bethany learned she’s allergic to bee stings
  

Whether you’re a label-conscious shopper, a passionate foodie, or simply someone who wants to protect their family’s health, this episode will help you cut through the noise and make informed, aligned choices at the meat counter.

You’ll leave this conversation with your eyes wide open and your values more deeply rooted in the land beneath your feet.

If you enjoyed this post, check out the full episode of Grounded Wellness to hear Bethany and Rob cover other topics like:

→ How Rob balances being a PA in the hospital with running a regenerative farm
→ The ancestral logic of “you are what you eat eats” and how it’s ignored in factory farming
→ Real-life advice for affording high-quality meat (hint: think beyond the ribeye)
→ Why pasture-raised chicken still needs feed — and what makes Primal Pastures’ blend so different
→ How to build immune-resilient animals without antibiotics or vaccines
→ Why collagen-rich cuts like skin and bones are the most underrated nutritional treasures
→ How their family turned an old washing machine into a chicken plucker — and never looked back