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Limited-Edition Drop: Serenity Soaks

NEW: Serenity Soaks

Serenity is just one soak away. These non-toxic bath pucks soothe dry skin and create a relaxing, milky experience.
These non-toxic bath pucks soothe dry skin and create a relaxing, milky experience.

NEW TO NON-TOXIC? SHOP BEST-SELLERS

Holistic Staples

warm_citrus_spice_collection.webp
warm_citrus_spice_collection.webp

Autumn, redefined.

Pumpkin Spice? Not so much. Bring the cozy feeling of fall indoors – without harmful fragrances, hormone-disrupting ingredients or hidden toxins.

Over 40,000 5-Star Reviews

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

Black flower-like symbol to symbolize Primally Pure does not use anything artificial in products

no artificial anything

We use nature’s most precious elements and nothing more.

Black icon a flower to symbolize Primally Pure sustainably sourced ingredients

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

Outline of the state of California in a circular border to symbolize Primally Pure products are made in the USA and headquarters in Southern California

made in the usa

Handcrafted with love in sunny southern California.

Heart symbol in a circular border to symbolize Primally Pure Happiness Guarantee Promise to customer satisfaction

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.