Primally Pure Skincare products on a car seat with a beige "Soil to Skin" organic cotton skincare pouch. Non-Toxic Skincare and Wellness Products for the whole family this Back-To-School season

Back-to-school, made easy.

Back-to-school,
made easy.

Less chaos, more calm – meet the easiest clean routine for the whole family. Shop your back-to-school survival kit.
Clean routines for the whole family.

NEW TO NON-TOXIC? SHOP BEST-SELLERS

Holistic Staples

Primally Pure Lip Balm being applied by model on lips
Primally Pure Lip Balm being applied by model on lips

Summer Edit: Clean Sun Care

From mineral-based SPF, cooling mists and anti-inflammatory moisture, this is the lineup your skin will love.

Over 40,000 5-Star Reviews

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

Black flower-like symbol to symbolize Primally Pure does not use anything artificial in products

no artificial anything

We use nature’s most precious elements and nothing more.

Black icon a flower to symbolize Primally Pure sustainably sourced ingredients

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

Outline of the state of California in a circular border to symbolize Primally Pure products are made in the USA and headquarters in Southern California

made in the usa

Handcrafted with love in sunny southern California.

Heart symbol in a circular border to symbolize Primally Pure Happiness Guarantee Promise to customer satisfaction

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.