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20% off everything with code “CARE”

Shop the sitewide sale we only do 2x a year – now through Sunday.

Holistic Staples

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OUR SKINCARE PHILOSOPHY:

Actually clean, actually works.

Shop are our top product picks to elevate your wellness ritual - and results.

Over 40,000 5-Star Reviews

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

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no artificial anything

We use nature’s most precious elements and nothing more.

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Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processes ingredients, we take sourcing seriously.

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made in the usa

Handcrafted with love in sunny southern California.

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happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.

TRIED & TRUE

COSMOPOLITAN 2025 Clean Beauty Awards Winner for Best Face Mask (Regenerative Hemp Mask “Its beautiful green color goes on very smooth, washes off easily, and leaves skin feeling so soft” Dr. Miran
Bethany began formulating her own replacements with real, recognizable ingredients. Much to her surprise, the products she made actually worked better... - HUFF POST
Primally Pure’s Complexion Mist is the best toner I’ve ever tried. -Forbes
The deodorant’s powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor. - ELLE
Voted Best Acne Treatment for Oily Skin: Primally Pure Cleansing Oil for Oily Skin -VOGUE
The Blue Tansy Body Oil majorly hydrates the skin. -POPSUGAR

Celebrating 10+ Years of Non-Toxic Skincare Staples