We use nature's most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.
No Artificial Anything
We use nature's most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Made in the USA
Handcrafted with love in sunny southern California.
If you're not 100% satisfied, we’ll give you your money back.
“Primally Pure’s Complexion Mist is the best toner I’ve ever tried.”
“The deodorant’s powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor. So fresh and so clean!”
“A variety of non-toxic solutions for the home and body.”
“Voted Best Acne Treatment for Oily Skin: Primally Pure Cleansing Oil for Oily Skin”
“The Blue Tansy Body Oil majorly hydrates the skin.”
“Bethany began formulating her own replacements with real, recognizable ingredients. Much to her surprise, the products she made actually worked better than the dozens she had tried in the past.”
From the PP Community
Read on for our favorite clean beauty tips and advice for intentional living.