Limited-Edition Crewnecks

With the softest blend of bamboo viscose and organic cotton, you’ll want to live in this perfectly oversized crewneck.

Our Current Favorites

Recycle Your Skincare

We’re excited to introduce our beauty packaging collection program initiative to help our community repurpose hard-to-recycle packaging (from any beauty brand) with our partnership with Pact.


Blue Tansy Deodorant

$ 16.00

Baby Balm

$ 18.00

Double Cleansing Kit (Soothing)

$ 32.00

Plumping Serum

$ 52.00

Lip Balm Set

$ 18.00


$ 80.00
The Pure Promise

We use nature's most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

No Artificial Anything

We use nature's most precious elements and nothing more.

Sustainably Sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

Made in the USA

Handcrafted with love in sunny southern California.

Happiness Guaranteed

If you're not 100% satisfied, we’ll give you your money back.

Find Your Perfect Serum

Join Pure Rewards

Discover the natural deodorant that broke the internet.

“You can get results with allllll natural products, and I’m never going back.”

“After our last miscarriage, I knew it was time to move forward in the healthiest way. Thankfully, I found Primally Pure and it made the transition so easy and highly enjoyable. I had assumptions about natural skincare that were quickly proven wrong: it is as effective, it smells just as good (if not better), and you can get results with allllll natural products. It's safe to say I am never going back, chemical free is the way to be for THIS girl!”

jenna kutcher, the goal digger podcast

“Primally Pure’s Complexion Mist is the best toner I’ve ever tried.”

“The deodorant’s powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor. So fresh and so clean!”

“A variety of non-toxic solutions for the home and body.”

“Voted Best Acne Treatment for Oily Skin: Primally Pure Cleansing Oil for Oily Skin”

“The Blue Tansy Body Oil majorly hydrates the skin.”

“Bethany began formulating her own replacements with real, recognizable ingredients. Much to her surprise, the products she made actually worked better than the dozens she had tried in the past.”

From the PP Community