STORY: PASTURE-RAISED
Founder, wife, mama bear, matcha lover, and bath taker, Bethany McDaniel is the heartbeat and hard work behind Primally Pure.
When Bethany's family spontaneously started Primal Pastures, a regenerative + organic livestock farm in Southern California, she discovered the power of eating real food. Her eyes were opened to a whole new world of wellness.
Bethany purged her bathroom cabinets of anything with toxic ingredients and she got to work formulating her own replacements with ingredients straight from the farm.
Soil to Skin
Soil is the skin of the earth; it’s a living ecosystem – its microbiome matters. Beyond sustainable farming, regenerative agriculture maximizes soil health and in turn produces more nutrient-dense products. We mindfully embody our regenerative roots and we're committed to restoring the relationship between the soil and your skin for a more grounded way of wellness.
Ancestral practices with animal-based products
We’re rooted in time-tested, traditional perspectives that honor ancient wisdom and animal-based products to guide you in creating transformative results in your daily life, so you can ground into what works, what lasts, and what really matters.
Down to earth ingredients
From farms, forests and fields, we thoughtfully source ingredients grown with integrity that are regenerative, organic and wildcrafted whenever possible. Nature knows best and has given us everything we need – no chemicals, fragrances or fillers needed.
Actually clean, actually works.
We are wildly passionate about providing research-backed, results-driven products without compromising your health. Our hand-picked ingredients help you grow your glow without greenwashing tactics or ingredients you have to Google. Backed by thousands of 5-star reviews and unbelievable before and after photos, our products are proven to create positive change in your skin and sense of wellness.
Packaging with a purpose
The understated, intentional design captures our brand essence and ethos – from soil to skin, we’re getting back to the basics of beauty while encouraging our connection to the earth beneath our bare feet. Made with the earth in mind, we use compostable pulp, recyclable glass, and eco-friendly aluminum packaging.
SUMMER 2014
Our first sale!
Bethany made her first ever sale at Primal Pastures farm stand.
